Rascasse Audience Intelligence

Henry Schein Target Market in United States

A data profile of the people who buy, follow and care about Henry Schein in United States — modelled from more than twelve digital signal sources. Henry Schein has an estimated audience of 852,795 people in United States.

#2694among Brand in United States#772in Health

The average Henry Schein fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Naughty Boy, American Health Information Management Association (AHIMA), Praia, with strongest over-indexing on Naughty Boy (214.27× the country average).

Demographically, the Henry Schein audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Henry Schein fan in United States is balanced, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Naughty Boy.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Henry Schein profile in United States.

Audience size
853K
in United States
Gender
51.1%♀
48.9% male
Age
36.5
average years
Country rank
#26324
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Henry Schein

51.1% are female, 48.9% are male, average age 36.5.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Henry Schein audience in United States
MetricValue
Female51.1%
Male48.9%
Average age36.5
Estimated audience size852,795
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Henry Schein audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3917%
40-4917%
50+17%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Henry Schein audience comes from United States.

Worldwide audience distribution share by country for Henry Schein
CountryShare
United States49.8%
Germany7.7%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Henry Schein audience in United States is strongest.

Fig. 05

Top regions by affinity

Henry Schein customers by region in United States
#RegionReachAffinity×
01Alaska~4K2.05×
02Hawaii~5K1.40×
03New York~60K1.33×
04Idaho~6K1.31×
05Utah~10K1.24×
06South Carolina~10K1.16×
07Nevada~9K1.14×
08Maine~4K1.14×
09Montana~3K1.14×
10Tennessee~20K1.13×
11Wyoming~1K1.12×
12Louisiana~10K1.11×
13New Hampshire~4K1.10×
14Wisconsin~10K1.08×
15North Dakota~2K1.07×
16Connecticut~9K1.05×
17Florida~60K1.04×
18Colorado~10K1.04×
19South Dakota~2K1.03×
20New Jersey~20K1.02×
21Indiana~20K1.02×
22Alabama~10K1.02×
23Maryland~10K1.01×
24West Virginia~4K1.01×
25Oregon~10K1.00×
26North Carolina~30K0.99×
27Massachusetts~20K0.98×
28Michigan~20K0.94×
29Illinois~30K0.93×
30Rhode Island~3K0.92×
31Arkansas~6K0.91×
32Arizona~20K0.89×
33Iowa~6K0.89×
34Mississippi~6K0.89×
35Ohio~20K0.87×
36New Mexico~4K0.87×
37Delaware~2K0.87×
38Texas~60K0.86×
39Kentucky~9K0.86×
40Kansas~6K0.86×
41Virginia~20K0.85×
42Georgia~20K0.83×
43Nebraska~4K0.83×
44California~80K0.81×
45Washington~10K0.81×
46Oklahoma~8K0.81×
47Pennsylvania~20K0.80×
48Washington, District of Columbia~2K0.76×
49Missouri~10K0.72×
50Minnesota~9K0.71×
Fig. 06

Affinity by region

Affinity by region — Henry Schein, United States
0.71×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Henry Schein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Henry Schein audience
#·InterestCategoryAffinity×
01Naughty BoyMusic & Radio214.27×
02American Health Information Management Association (AHIMA)Business & Career113.63×
03Spear EducationBusiness & Career84.29×
04Might & Magic: Clash of HeroesGames64.59×
05Might & Magic Heroes VIGames59.76×
06Shakeology®Food & Beverages52.97×
07Heroes of Might and Magic IIIGames51.75×
08Heroes of Might and Magic VGames49.82×
09PraiaTravel & Leisure48.56×
10Heroes of Might and MagicGames42.88×
11LabrinthMusic & Radio41.50×
12American Student Dental AssociationBusiness & Career32.98×
13Columbia University College of Dental MedicineBusiness & Career32.16×
14ToothpickHome & Garden29.79×
15Dental tourismHealth22.97×
16Faculty of Dental SurgeryHealth21.41×
17ToothlessMovies & TV20.08×
18Mona Lisa SmileMovies & TV19.98×
19Dental schoolBusiness & Career14.90×
20MouthHealth4.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Henry Schein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Henry Schein audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.53×
MindfulnessBALANCE1.33×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Henry Schein audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
ExtroversionTHRILL0.80×
Convenience OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Henry Schein's target market in United States?

Henry Schein's target market in United States covers an estimated 852,795 people, concentrated in California and New York.

02

What is the gender split and age of Henry Schein customers?

51.1% of the Henry Schein audience are female, 48.9% are male, with an average age of 36.5 years.

03

Which brands do Henry Schein fans like most?

Henry Schein fans show strongest brand affinity for Naughty Boy (214.27×), American Health Information Management Association (AHIMA) (113.63×), and Praia (48.56×) over the country average.

04

Where do Henry Schein fans live in United States?

Henry Schein fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Henry Schein fans also like?

Beyond Henry Schein itself, the audience over-indexes on American Health Information Management Association (AHIMA) (113.63×), Praia (48.56×), American Student Dental Association (32.98×), and Dental tourism (22.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Henry Schein audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Henry Schein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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