Rascasse Audience Intelligence

Labrinth Audience in United States

A data profile of the people who buy, follow and care about Labrinth in United States — modelled from more than twelve digital signal sources. Labrinth has an estimated audience of 374,167 people in United States.

#316among Hip hop in United States#10696among Person in United States#6173in Music & Radio

The average Labrinth fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Javelin throw, Brittany Snow, Rebecca Ferguson, with strongest over-indexing on Javelin throw (278× the country average).

Demographically, the Labrinth audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Labrinth fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Javelin throw.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Labrinth profile in United States.

Audience size
374K
in United States
Gender
65.1%♀
34.9% male
Age
34.5
average years
Country rank
#43085
Person in United States
Fig. 01

Search interest · 12-month trend

+249%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Labrinth fans

65.1% are female, 34.9% are male, average age 34.5.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Labrinth audience in United States
MetricValue
Female65.1%
Male34.9%
Average age34.5
Estimated audience size374,167
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Labrinth audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4919%
50+10%
Fig. 04

Worldwide distribution

43.3%

of the worldwide Labrinth audience comes from United States.

Worldwide audience distribution share by country for Labrinth
CountryShare
United States43.3%
United Kingdom15.9%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Labrinth audience in United States is strongest.

Fig. 05

Top regions by affinity

Labrinth fans by region: top regions in United States
#RegionReachAffinity×
01Utah~3K1.39×
02California~40K1.27×
03Illinois~10K1.25×
04Washington~6K1.15×
05Oregon~3K1.15×
06Alaska<1K1.12×
07Idaho~1K1.11×
08Colorado~5K1.10×
09New York~20K1.09×
10Washington, District of Columbia<1K1.09×
11Arizona~6K1.08×
12Oklahoma~3K1.08×
13Louisiana~4K1.07×
14Texas~20K1.06×
15Nevada~3K1.05×
16Montana<1K1.05×
17Georgia~8K1.04×
18New Mexico~1K1.03×
19Missouri~4K1.02×
20Maryland~5K1.01×
21Michigan~7K0.99×
22Kansas~2K0.99×
23Hawaii~1K0.99×
24Tennessee~5K0.98×
25Arkansas~2K0.98×
26Alabama~4K0.97×
27Maine<1K0.97×
28Indiana~5K0.96×
29Connecticut~3K0.96×
30Nebraska~1K0.96×
31New Hampshire~1K0.96×
32Virginia~6K0.95×
33Wisconsin~4K0.95×
34Vermont<1K0.95×
35Kentucky~3K0.94×
36South Dakota<1K0.94×
37North Dakota<1K0.94×
38Pennsylvania~8K0.93×
39North Carolina~7K0.93×
40Massachusetts~5K0.93×
41Minnesota~4K0.93×
42Mississippi~2K0.93×
43Iowa~2K0.93×
44Ohio~7K0.92×
45Rhode Island<1K0.92×
46Delaware<1K0.90×
47South Carolina~4K0.89×
48West Virginia~1K0.89×
49New Jersey~6K0.87×
50Florida~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Labrinth, United States
0.83×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Labrinth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Labrinth audience
#·InterestCategoryAffinity×
01Javelin throwSports278.00×
02LCD SoundsystemMusic & Radio57.98×
03Lukas GrahamMusic & Radio49.66×
04Henry ScheinHealth41.50×
05Rebecca FergusonMovies & TV23.89×
06Thirty Seconds to MarsMusic & Radio22.40×
07Fifth HarmonyMusic & Radio22.00×
08Metro BoominMusic & Radio21.88×
09Daft PunkMusic & Radio20.00×
10Disclosure (band)Music & Radio20.00×
11The StrokesMusic & Radio18.01×
12Dove CameronMovies & TV17.90×
13Troye SivanMusic & Radio17.15×
14Brittany SnowMovies & TV17.00×
15Melanie Martinez (singer)Music & Radio15.68×
16Mumford & SonsMusic & Radio14.04×
17Group buyingShopping9.72×
18Harry StylesMusic & Radio6.70×
19Miley CyrusMusic & Radio6.04×
20Ariana GrandeMusic & Radio5.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Labrinth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Labrinth audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
TraditionCONSERVATISM1.52×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Labrinth audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Quality AwarenessPREMIUM0.75×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Labrinth have in United States?

Labrinth has an estimated audience of 374,167 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Labrinth fans?

65.1% of Labrinth fans are female, 34.9% are male, with an average age of 34.5 years.

03

Which brands do Labrinth fans like most?

Labrinth fans show strongest brand affinity for Javelin throw (278×), Brittany Snow (17×), and Rebecca Ferguson (23.89×) over the country average.

04

Where do Labrinth fans live in United States?

Labrinth fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Labrinth fans also like?

Beyond Labrinth itself, the audience over-indexes on Brittany Snow (17×), Rebecca Ferguson (23.89×), LCD Soundsystem (57.98×), and Dove Cameron (17.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Labrinth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Labrinth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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