Rascasse Audience Intelligence

Praia Audience in United States

A data profile of the people who buy, follow and care about Praia in United States — modelled from more than twelve digital signal sources. Praia has an estimated audience of 418,398 people in United States.

#516among City in United States#4455among POI in United States#3326in Travel & Leisure

The average Praia fan in United States is 43.4 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include uol, Henry Schein, Web server, with strongest over-indexing on uol (67× the country average).

Demographically, the Praia audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Praia fan in United States is balanced, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for uol.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Praia profile in United States.

Audience size
418K
in United States
Gender
52.8%♀
47.2% male
Age
43.4
average years
Country rank
#40586
POI in United States
Fig. 01

Search interest · 12-month trend

+501%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Praia fans

52.8% are female, 47.2% are male, average age 43.4.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Praia audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.4
Estimated audience size418,398
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Praia audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4925%
50+28%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Praia audience comes from United States.

Worldwide audience distribution share by country for Praia
CountryShare
Brazil63.5%
Portugal15.4%
United States3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Praia audience in United States is strongest.

Fig. 05

Top regions by affinity

Praia fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K5.88×
02Massachusetts~30K3.55×
03Washington, District of Columbia~3K2.45×
04Kansas~7K2.15×
05Rhode Island~3K1.99×
06New Hampshire~3K1.76×
07Connecticut~7K1.58×
08Florida~40K1.57×
09New Jersey~20K1.43×
10New York~30K1.33×
11Virginia~10K1.01×
12Maryland~7K0.99×
13Maine~1K0.95×
14California~40K0.94×
15North Carolina~10K0.94×
16Georgia~10K0.89×
17South Carolina~6K0.89×
18Hawaii~2K0.89×
19Alaska<1K0.89×
20North Dakota<1K0.87×
21Colorado~6K0.86×
22Delaware<1K0.86×
23New Mexico~2K0.85×
24South Dakota<1K0.85×
25Montana<1K0.83×
26Washington~7K0.82×
27West Virginia~2K0.82×
28Utah~3K0.80×
29Pennsylvania~10K0.79×
30Mississippi~3K0.78×
31Idaho~2K0.78×
32Kentucky~4K0.77×
33Illinois~10K0.75×
34Nevada~3K0.75×
35Nebraska~2K0.75×
36Louisiana~4K0.74×
37Arkansas~2K0.73×
38Tennessee~6K0.72×
39Oregon~3K0.72×
40Iowa~2K0.72×
41Alabama~4K0.71×
42Texas~30K0.70×
43Oklahoma~3K0.70×
44Minnesota~4K0.69×
45Ohio~9K0.68×
46Missouri~5K0.68×
47Indiana~5K0.67×
48Michigan~7K0.66×
49Wisconsin~4K0.65×
50Arizona~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Praia, United States
0.63×1.00×5.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Praia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Praia audience
#·InterestCategoryAffinity×
01uolTechnology & Electronics67.00×
02Gusttavo LimaMusic & Radio57.50×
03Henry ScheinHealth48.56×
04Rede RecordMovies & TV42.72×
05Caixa Econômica FederalBusiness & Career33.62×
06Rede GloboMovies & TV28.80×
07CR FlamengoSports24.42×
08Cruzeiro Esporte ClubeSports23.18×
09Andre AgassiSports17.17×
10BodrumTravel & Leisure16.31×
1124 (TV series)Movies & TV14.59×
12Kiernan ShipkaMovies & TV13.77×
13Web serverTechnology & Electronics12.31×
14Allison JanneyMovies & TV11.68×
15american psychoMovies & TV11.27×
16FIFA Club World CupSports11.07×
17VolarisTravel & Leisure8.48×
18YouTube MusicInternet & Social Media2.94×
19Google DriveTechnology & Electronics2.32×
20MSNNews2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Praia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Praia audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.95×
TravellingTHRILL1.81×
Luxury OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Praia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
TraditionCONSERVATISM0.75×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Praia have in United States?

Praia has an estimated audience of 418,398 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Praia fans?

52.8% of Praia fans are female, 47.2% are male, with an average age of 43.4 years.

03

Which brands do Praia fans like most?

Praia fans show strongest brand affinity for uol (67×), Henry Schein (48.56×), and Web server (12.31×) over the country average.

04

Where do Praia fans live in United States?

Praia fans in United States are most concentrated in Florida (reach ~40K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Praia fans also like?

Beyond Praia itself, the audience over-indexes on Henry Schein (48.56×), Web server (12.31×), CR Flamengo (24.42×), and Gusttavo Lima (57.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Praia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Praia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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