Praia Audience in United States
Praia has an estimated audience of 418,398 people in United States. 52.8% are female, 47.2% are male, average age 43.4. Top regions: Florida, Massachusetts, California. Top brand affinities: Historic site, Nurse educator, Nationality, Bank account, Horror punk.
The average Praia fan in United States is 43.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Massachusetts, California. Top brand affinities include Historic site, Nurse educator, Nationality, with strongest over-indexing on Historic site (84.02× the country average). Demographically, the Praia audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Praia fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 43.4 |
| Estimated audience size | 418,398 |
Audience persona
The typical Praia fan in United States is balanced, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 62,526 | 2.21× |
| Massachusetts | 44,749 | 5.43× |
| California | 38,917 | 0.85× |
| New York | 27,742 | 1.19× |
| Texas | 26,664 | 0.74× |
| New Jersey | 14,502 | 1.36× |
| Virginia | 14,069 | 1.38× |
| Georgia | 12,748 | 0.99× |
| Pennsylvania | 11,445 | 0.81× |
| Illinois | 10,771 | 0.77× |
| North Carolina | 10,690 | 0.85× |
| Washington | 8,598 | 1.02× |
| Maryland | 8,154 | 1.13× |
| Connecticut | 7,896 | 1.88× |
| Ohio | 7,733 | 0.6× |
| Michigan | 7,037 | 0.64× |
| South Carolina | 5,888 | 0.94× |
| Colorado | 5,633 | 0.85× |
| Tennessee | 4,957 | 0.59× |
| Arizona | 4,940 | 0.58× |
| Washington, District of Columbia | 4,554 | 3.62× |
| Indiana | 4,314 | 0.56× |
| Rhode Island | 4,289 | 3.22× |
| Minnesota | 4,063 | 0.68× |
| Missouri | 3,927 | 0.58× |
| Wisconsin | 3,696 | 0.59× |
| Oregon | 3,609 | 0.75× |
| Utah | 3,549 | 0.95× |
| Alabama | 3,374 | 0.58× |
| Louisiana | 3,291 | 0.61× |
| Kentucky | 3,136 | 0.6× |
| Nevada | 2,493 | 0.62× |
| New Hampshire | 2,368 | 1.44× |
| Oklahoma | 2,268 | 0.49× |
| Hawaii | 1,949 | 1.08× |
| Kansas | 1,849 | 0.56× |
| Maine | 1,776 | 1.18× |
| Iowa | 1,734 | 0.5× |
| Arkansas | 1,494 | 0.43× |
| Mississippi | 1,493 | 0.43× |
| Idaho | 1,304 | 0.62× |
| New Mexico | 991 | 0.47× |
| Nebraska | 976 | 0.46× |
| Delaware | 723 | 0.63× |
| Vermont | 704 | 0.96× |
| West Virginia | 694 | 0.36× |
| Montana | 649 | 0.56× |
| Alaska | 615 | 0.69× |
| South Dakota | 552 | 0.57× |
| North Dakota | 538 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 84.02× | Arts & Culture |
| Nurse educator | 113.37× | Kids & Family |
| Nationality | 26.3× | Politics & Society |
| Bank account | 10.74× | Business & Career |
| Horror punk | 45.08× | Music & Radio |
| Curcuma | 65.97× | Food & Beverages |
| Electrolyte | 14.53× | Health |
| South Yorkshire | 43.84× | Travel & Leisure |
| Fairy godmother | 20.49× | Literature |
| Buying and Selling Real Estate | 19.13× | Home & Garden |
| Natural rubber | 4.85× | Cars & Mobility |
| Stamp collecting | 10.91× | Home & Garden |
| Jawaharlal Nehru University | 54.01× | Business & Career |
| The Historian | 27.54× | Literature |
| Julius Caesar (play) | 9.99× | |
| Staycation | 4.99× | Home & Garden |
| Emperor Entertainment Group | 16.78× | Business & Career |
| Home construction | 1.89× | Home & Garden |
| 3D printing | 3.11× | Technology & Electronics |
| Vocal harmony | 5.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.73 |
| Luxury Orientation | PREMIUM | 2.25 |
| LGBTQ+ Identity | OPEN | 2.21 |
| Sports Activity | POWER | 2.12 |
| Risk Appetite | THRILL | 2.07 |
| Travelling | THRILL | 1.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 63.5% |
| Portugal | 15.4% |
| United States | 3.9% |
See Praia audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Praia have in United States?
Praia has an estimated audience of 418,398 people in United States, concentrated in Florida and Massachusetts.
What is the gender split and age of Praia fans?
52.8% of Praia fans are female, 47.2% are male, with an average age of 43.4 years.
Which brands do Praia fans like most?
Praia fans show strongest brand affinity for Historic site (84.02×), Nurse educator (113.37×), and Nationality (26.3×) over the country average.
Where do Praia fans live in United States?
Praia fans in United States are most concentrated in Florida (reach 62,526), Massachusetts (reach 44,749), and California (reach 38,917). These three regions account for the largest share of the active audience.
What other brands do Praia fans also like?
Beyond Praia itself, the audience over-indexes on Nurse educator (113.37×), Nationality (26.3×), Bank account (10.74×), and Horror punk (45.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Praia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.