A data profile of the people who buy, follow and care about Praia in Brazil — modelled from more than twelve digital signal sources. Praia has an estimated audience of 6,851,655 people in Brazil.
Praia has an estimated audience of 6,851,655 people in Brazil. 65.7% are female, 34.3% are male, average age 43.1. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.74× the country average).
Demographically, the Praia audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Individualism, Family Orientation.
The typical Praia fan in Brazil is more female, around 43.1 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Praia profile in Brazil.
65.7% are female, 34.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.1 |
| Estimated audience size | 6,851,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Praia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 63.5% |
| Portugal | 15.4% |
| United States | 3.9% |
The strongest cross-interests of the Praia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed martial arts | Sports | 2.62× | ||
| 02 | Island | Travel & Leisure | 2.17× | ||
| 03 | MSN | News | 2.04× | ||
| 04 | Lodging | Travel & Leisure | 1.82× | ||
| 05 | Rock music | Music & Radio | 1.80× | ||
| 06 | Pop music | Music & Radio | 1.76× | ||
| 07 | Bossa nova | Music & Radio | 1.75× | ||
| 08 | Internet & Social Media | 1.74× | |||
| 09 | Country music | Music & Radio | 1.74× | ||
| 10 | Hip hop music | Music & Radio | 1.71× | ||
| 11 | Dafiti | Fashion & Accessoires | 1.68× | ||
| 12 | Shopping malls | Shopping | 1.67× | ||
| 13 | Medicine | Business & Career | 1.61× | ||
| 14 | Preta Gil | Music & Radio | 1.61× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.56× | ||
| 16 | Soul music | Music & Radio | 1.55× | ||
| 17 | Real property | Home & Garden | 1.54× | ||
| 18 | Jazz music | Music & Radio | 1.53× | ||
| 19 | Spas | Beauty & Wellness | 1.53× | ||
| 20 | X | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.39× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Creativity | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Praia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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