Mouth Audience in United States

Mouth has an estimated audience of 19,103,211 people in United States. 67.7% are female, 32.3% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, CarGurus.

The average Mouth fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Mouth audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Mouth fans

Demographic split for Mouth audience in United States
MetricValue
Female67.7%
Male32.3%
Average age41.7
Estimated audience size19,103,211

Audience persona

The typical Mouth fan in United States is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Mouth in United States
RegionReachAffinity
California2,391,5601.14×
Texas2,013,7121.23×
Florida1,468,3671.14×
New York1,140,8731.07×
Georgia722,8241.23×
Pennsylvania648,5171.01×
Illinois646,2871.02×
North Carolina630,7521.1×
Ohio585,5000.99×
Michigan519,1101.04×
Virginia475,3951.02×
New Jersey471,8640.97×
Arizona418,7411.07×
Washington398,8021.04×
Tennessee392,1441.02×
Indiana377,3681.08×
Maryland345,2121.05×
Alabama337,3031.26×
Missouri330,3891.07×
South Carolina329,8561.15×
Massachusetts322,0240.86×
Louisiana321,6731.31×
Kentucky276,8561.16×
Colorado262,0070.87×
Minnesota258,9940.95×
Wisconsin257,8710.9×
Oklahoma244,9301.15×
Oregon226,3251.03×
Mississippi211,5461.34×
Nevada196,1751.06×
Connecticut188,0690.98×
Arkansas175,6611.12×
Utah170,4091×
Iowa149,7010.95×
Kansas147,1540.98×
West Virginia96,9441.09×
New Mexico96,1171×
Nebraska85,9820.9×
Idaho81,6230.85×
Hawaii79,8590.97×
Maine57,5300.84×
New Hampshire56,3840.75×
Rhode Island52,1770.86×
Washington, District of Columbia48,7730.85×
Delaware45,7100.87×
Montana38,4460.73×
North Dakota37,5450.96×
Alaska35,5670.87×
South Dakota33,0510.75×
Vermont23,1490.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mouth audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One16.9×Business & Career
Google Maps13.74×Internet & Social Media
Indeed.com12.05×Business & Career
CarGurus13.56×Cars & Mobility
DeviantArt15.42×Internet & Social Media
Khan Academy17.26×Business & Career
Circle K13.92×Shopping
Kendra Scott20.27×Fashion & Accessoires
Beetlejuice9.32×Movies & TV
Diane Keaton11.55×Movies & TV
Billy Bob Thornton16.07×Movies & TV
Enterprise Rent-A-Car10.77×Cars & Mobility
AccuWeather11.27×Home & Garden
ICloud15.86×Technology & Electronics
Dakota Johnson15.3×Movies & TV
Google News9.3×News
Demi Moore14.02×Movies & TV
Bruce Willis10.88×Movies & TV
Oscar Isaac20.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mouth audience
TraitClusterScore
Quality AwarenessPREMIUM1.26
Price SensitivityPREMIUM1.23
Healthy LifestyleBALANCE1.13
CreativityOPEN1.13
TravellingTHRILL1.11
Need for SecurityCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Mouth
CountryShare
United States21.8%
Brazil5.8%
Taiwan5.0%

See Mouth audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Mouth have in United States?

Mouth has an estimated audience of 19,103,211 people in United States, concentrated in California and Texas.

What is the gender split and age of Mouth fans?

67.7% of Mouth fans are female, 32.3% are male, with an average age of 41.7 years.

Which brands do Mouth fans like most?

Mouth fans show strongest brand affinity for Finnair (675×), Capital One (16.9×), and Google Maps (13.74×) over the country average.

Where do Mouth fans live in United States?

Mouth fans in United States are most concentrated in California (reach 2,391,560), Texas (reach 2,013,712), and Florida (reach 1,468,367). These three regions account for the largest share of the active audience.

What other brands do Mouth fans also like?

Beyond Mouth itself, the audience over-indexes on Capital One (16.9×), Google Maps (13.74×), Indeed.com (12.05×), and CarGurus (13.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.