Rascasse Audience Intelligence

Mouth Audience in United States

A data profile of the people who buy, follow and care about Mouth in United States — modelled from more than twelve digital signal sources. Mouth has an estimated audience of 19,103,211 people in United States.

#1193among Topic in United States#67in Health

The average Mouth fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dentistry, FlightAware, The UPS Store, with strongest over-indexing on Dentistry (2.51× the country average).

Demographically, the Mouth audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mouth fan in United States is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Dentistry.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mouth profile in United States.

Audience size
19.1M
in United States
Gender
67.7%♀
32.3% male
Age
41.7
average years
Country rank
#1740
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mouth fans

67.7% are female, 32.3% are male, average age 41.7.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Mouth audience in United States
MetricValue
Female67.7%
Male32.3%
Average age41.7
Estimated audience size19,103,211
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Mouth audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Mouth audience comes from United States.

Worldwide audience distribution share by country for Mouth
CountryShare
United States21.7%
Brazil5.8%
Taiwan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mouth audience in United States is strongest.

Fig. 05

Top regions by affinity

Mouth fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K1.29×
02Mississippi~200K1.28×
03Kentucky~300K1.25×
04Texas~2M1.21×
05Alabama~300K1.20×
06Georgia~700K1.18×
07North Carolina~700K1.16×
08Oklahoma~200K1.14×
09Arkansas~200K1.13×
10California~2.5M1.10×
11South Carolina~300K1.10×
12West Virginia~100K1.10×
13Indiana~400K1.09×
14Missouri~300K1.07×
15Kansas~200K1.05×
16North Dakota~40K1.04×
17New Mexico~100K1.03×
18Pennsylvania~700K1.02×
19Michigan~500K1.02×
20Arizona~400K1.02×
21Nebraska~100K1.02×
22Maryland~300K1.01×
23Oregon~200K1.00×
24Utah~200K1.00×
25Ohio~600K0.99×
26New Jersey~500K0.99×
27Florida~1.5M0.98×
28Illinois~600K0.98×
29Connecticut~200K0.98×
30Nevada~200K0.98×
31South Dakota~40K0.98×
32Alaska~40K0.98×
33Virginia~500K0.97×
34Tennessee~400K0.97×
35Hawaii~80K0.97×
36New York~1M0.96×
37Washington~400K0.95×
38Minnesota~300K0.95×
39Delaware~50K0.95×
40Iowa~100K0.94×
41Wisconsin~300K0.92×
42Maine~60K0.91×
43Rhode Island~60K0.91×
44Idaho~90K0.89×
45Massachusetts~300K0.88×
46Montana~50K0.85×
47Vermont~30K0.82×
48Colorado~200K0.81×
49New Hampshire~60K0.80×
50Washington, District of Columbia~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Mouth, United States
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mouth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mouth audience
#·InterestCategoryAffinity×
01FlightAwareTravel & Leisure4.36×
02FedEx OfficeBusiness & Career4.36×
03TransUnionTechnology & Electronics4.36×
04AetnaBusiness & Career4.08×
05DentistryBusiness & Career2.51×
06Eyelash extensionsBeauty & Wellness2.20×
07Preventive healthcareHealth2.05×
08Diaper bagKids & Family1.97×
09Microwave ovenHome & Garden1.88×
10The UPS StoreShopping1.80×
11MoisturizerHome & Garden1.76×
12Real propertyHome & Garden1.75×
13Made in USABusiness & Career1.69×
14GeneticsKids & Family1.65×
15InnovationBusiness & Career1.62×
16Personal careHealth1.55×
17PharmacyBusiness & Career1.55×
18Discount storesShopping1.51×
19Subscription business modelShopping1.50×
20Ace HardwareHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mouth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mouth audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.25×
IndulgenceJOY1.24×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mouth audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Pet OwnershipJOY0.88×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mouth have in United States?

Mouth has an estimated audience of 19,103,211 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mouth fans?

67.7% of Mouth fans are female, 32.3% are male, with an average age of 41.7 years.

03

Which brands do Mouth fans like most?

Mouth fans show strongest brand affinity for Dentistry (2.51×), FlightAware (4.36×), and The UPS Store (1.8×) over the country average.

04

Where do Mouth fans live in United States?

Mouth fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mouth fans also like?

Beyond Mouth itself, the audience over-indexes on FlightAware (4.36×), The UPS Store (1.8×), FedEx Office (4.36×), and Personal care (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Mouth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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