Mouth Audience in Germany
Mouth has an estimated audience of 1,506,785 people in Germany. 63.2% are female, 36.8% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Icon (magazine), Kieser Training, Eli Lilly, Mothercare, Samanyolu Haber.
The average Mouth fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Icon (magazine), Kieser Training, Eli Lilly, with strongest over-indexing on Icon (magazine) (8.56× the country average). Demographically, the Mouth audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Mouth fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 40.0 |
| Estimated audience size | 1,506,785 |
Audience persona
The typical Mouth fan in Germany is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 330,241 | 1× |
| Bayern | 220,707 | 0.91× |
| Hessen | 218,551 | 1.9× |
| Baden-Württemberg | 189,735 | 0.92× |
| Niedersachsen | 129,953 | 0.89× |
| Berlin | 102,679 | 1.52× |
| Rheinland-Pfalz | 72,341 | 0.96× |
| Sachsen | 65,117 | 0.88× |
| Schleswig-Holstein | 43,645 | 0.81× |
| Brandenburg | 39,702 | 0.85× |
| Hamburg | 35,950 | 1.06× |
| Sachsen-Anhalt | 33,523 | 0.86× |
| Thüringen | 31,066 | 0.81× |
| Mecklenburg-Vorpommern | 22,277 | 0.77× |
| Bremen | 14,382 | 1.12× |
| Saarland | 13,678 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 8.56× | Arts & Culture |
| Kieser Training | 5.48× | Sports |
| Eli Lilly | 7.94× | Health |
| Mothercare | 1.83× | Kids & Family |
| Samanyolu Haber | 3.64× | Movies & TV |
| Snow White (Fables) | 1.77× | Literature |
| Cachorro | 2.3× | Pets & Animals |
| Bank account | 1.91× | Business & Career |
| Video izle | 2.18× | |
| Home Delivery | 1.76× | Food & Beverages |
| Buying a House | 3.84× | Home & Garden |
| Esra Erol | 3.31× | Movies & TV |
| Sixx | 1.75× | Movies & TV |
| Nationality | 1.59× | Politics & Society |
| Ipekyol | 2.19× | Shopping |
| The Journey (1959 film) | 7.34× | Movies & TV |
| Pro-Ject | 3.23× | Music & Radio |
| Buying and Selling Real Estate | 3.51× | Home & Garden |
| Fast Five | 2.38× | Movies & TV |
| Curcuma | 2.25× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.52 |
| Spirituality | BALANCE | 1.46 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Creativity | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.35 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 5.8% |
| Taiwan | 5.0% |
See Mouth audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mouth have in Germany?
Mouth has an estimated audience of 1,506,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mouth fans?
63.2% of Mouth fans are female, 36.8% are male, with an average age of 40.0 years.
Which brands do Mouth fans like most?
Mouth fans show strongest brand affinity for Icon (magazine) (8.56×), Kieser Training (5.48×), and Eli Lilly (7.94×) over the country average.
Where do Mouth fans live in Germany?
Mouth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 330,241), Bayern (reach 220,707), and Hessen (reach 218,551). These three regions account for the largest share of the active audience.
What other brands do Mouth fans also like?
Beyond Mouth itself, the audience over-indexes on Kieser Training (5.48×), Eli Lilly (7.94×), Mothercare (1.83×), and Samanyolu Haber (3.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.