A data profile of the people who buy, follow and care about Mouth in Brazil — modelled from more than twelve digital signal sources. Mouth has an estimated audience of 5,052,551 people in Brazil.
Mouth has an estimated audience of 5,052,551 people in Brazil. 71.4% are female, 28.6% are male, average age 41.8. Top brand affinities: Tooth brushing, Toothbrush, Instagram, Medicine, Country music.
Top brand affinities include Tooth brushing, Toothbrush, Instagram, with strongest over-indexing on Tooth brushing (6.17× the country average).
Demographically, the Mouth audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Mouth fan in Brazil is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Tooth brushing.
The key figures that characterise the Mouth profile in Brazil.
71.4% are female, 28.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 41.8 |
| Estimated audience size | 5,052,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Mouth audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.7% |
| Brazil | 5.8% |
| Taiwan | 5.0% |
The strongest cross-interests of the Mouth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tooth brushing | Health | 6.17× | ||
| 02 | Toothbrush | Beauty & Wellness | 4.29× | ||
| 03 | Toothpaste | Beauty & Wellness | 3.24× | ||
| 04 | Duvet | Home & Garden | 2.76× | ||
| 05 | Spanish language | Politics & Society | 2.04× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 2.04× | ||
| 07 | Medicine | Business & Career | 1.86× | ||
| 08 | Real property | Home & Garden | 1.80× | ||
| 09 | Permanent makeup | Beauty & Wellness | 1.75× | ||
| 10 | Lip gloss | Beauty & Wellness | 1.74× | ||
| 11 | Eye liner | Beauty & Wellness | 1.72× | ||
| 12 | Hair removal | Beauty & Wellness | 1.67× | ||
| 13 | Artificial nails | Beauty & Wellness | 1.65× | ||
| 14 | Internet & Social Media | 1.63× | |||
| 15 | Rock music | Music & Radio | 1.62× | ||
| 16 | Country music | Music & Radio | 1.61× | ||
| 17 | Pop music | Music & Radio | 1.60× | ||
| 18 | Shopping malls | Shopping | 1.55× | ||
| 19 | Baking | Food & Beverages | 1.55× | ||
| 20 | Hip hop music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Individualism | JOY | 1.35× | |
| Creativity | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Urban Lifestyle | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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