A data profile of the people who buy, follow and care about Tooth brushing in Brazil — modelled from more than twelve digital signal sources. Tooth brushing has an estimated audience of 6,679,107 people in Brazil.
The average Tooth brushing fan in Brazil is 40.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include University of Dental Medicine, Mandalay, Electric toothbrush, Toothbrush, with strongest over-indexing on University of Dental Medicine, Mandalay (12.3× the country average).
Demographically, the Tooth brushing audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Tooth brushing fan in Brazil is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for University of Dental Medicine, Mandalay.
The key figures that characterise the Tooth brushing profile in Brazil.
70.7% are female, 29.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 40.3 |
| Estimated audience size | 6,679,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Tooth brushing audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 14.9% |
| United States | 11.6% |
| Japan | 6.4% |
Where the Tooth brushing audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~100K | 1.06× | |
| 02 | Amazonas | ~100K | 1.03× | |
| 03 | Amapá | ~20K | 1.03× | |
| 04 | Rondônia | ~60K | 1.02× | |
| 05 | Tocantins | ~50K | 1.02× | |
| 06 | Pará | ~200K | 1.01× | |
| 07 | Maranhão | ~200K | 1.01× | |
| 08 | Federal District | ~100K | 1.01× | |
| 09 | Alagoas | ~100K | 1.01× | |
| 10 | Pernambuco | ~300K | 1.00× | |
| 11 | Espírito Santo | ~100K | 1.00× | |
| 12 | Mato Grosso | ~100K | 1.00× | |
| 13 | Mato Grosso do Sul | ~100K | 1.00× | |
| 14 | Piauí | ~90K | 1.00× | |
| 15 | Acre | ~20K | 1.00× | |
| 16 | Paraíba | ~100K | 0.99× | |
| 17 | Sergipe | ~70K | 0.99× | |
| 18 | Bahia | ~400K | 0.98× | |
| 19 | Santa Catarina | ~300K | 0.98× | |
| 20 | Ceará | ~300K | 0.98× | |
| 21 | Goiás | ~200K | 0.98× | |
| 22 | Rio Grande do Sul | ~400K | 0.97× | |
| 23 | Paraná | ~400K | 0.96× | |
| 24 | Minas Gerais | ~600K | 0.94× | |
| 25 | Rio de Janeiro | ~600K | 0.94× | |
| 26 | São Paulo | ~1.5M | 0.85× | |
| 27 | Roraima | 0.00× |
The strongest cross-interests of the Tooth brushing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dental caries | Beauty & Wellness | 39.97× | ||
| 02 | Dental public health | Health | 22.26× | ||
| 03 | Electric toothbrush | Health | 21.09× | ||
| 04 | Invisalign | Health | 19.00× | ||
| 05 | White Teeth | Beauty & Wellness | 18.70× | ||
| 06 | Tooth enamel | Travel & Leisure | 16.86× | ||
| 07 | Crest (toothpaste) | Beauty & Wellness | 16.69× | ||
| 08 | Cosmetic dentistry | Health | 16.27× | ||
| 09 | Dental school | Business & Career | 13.40× | ||
| 10 | University of Dental Medicine, Mandalay | Business & Career | 12.30× | ||
| 11 | Toothbrush | Beauty & Wellness | 10.96× | ||
| 12 | Toothpaste | Beauty & Wellness | 9.03× | ||
| 13 | Dental assistant | Health | 8.91× | ||
| 14 | Orthodontics | Health | 7.01× | ||
| 15 | Dental degree | Business & Career | 6.94× | ||
| 16 | Mouth | Health | 6.17× | ||
| 17 | Dentist | Health | 5.90× | ||
| 18 | Mouthwash | Health | 4.26× | ||
| 19 | Tooth | Health | 4.00× | ||
| 20 | Dentistry | Business & Career | 3.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Career Orientation | POWER | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Urban Lifestyle | OPEN | 0.78× |
Tooth brushing has an estimated audience of 6,679,107 people in Brazil, concentrated in São Paulo and Minas Gerais.
70.7% of Tooth brushing fans are female, 29.3% are male, with an average age of 40.3 years.
Tooth brushing fans show strongest brand affinity for University of Dental Medicine, Mandalay (12.3×), Electric toothbrush (21.09×), and Toothbrush (10.96×) over the country average.
Tooth brushing fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tooth brushing itself, the audience over-indexes on Electric toothbrush (21.09×), Toothbrush (10.96×), Dental public health (22.26×), and Toothpaste (9.03×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tooth brushing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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