Rascasse Audience Intelligence

Mouthwash Audience in Brazil

Name: Mouthwash — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mouthwash in Brazil — modelled from more than twelve digital signal sources. Mouthwash has an estimated audience of 4,975,985 people in Brazil.

#1among Teeth in Brazil #919among Topic in Brazil #46in Health

The average Mouthwash fan in Brazil is 45.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Health · Type: Topic · Subtype: Teeth

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mouthwash profile in Brazil.

Audience size

in Brazil

Gender

61.1%♀

38.9% male

Age

45.6

average years

Country rank

#1354

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mouthwash fans

61.1% are female, 38.9% are male, average age 45.6.

Fig. 02

Gender split

61.1%

Female

38.9%

Male

Demographic split for Mouthwash audience in Brazil
Metric	Value
Female	61.1%
Male	38.9%
Average age	45.6
Estimated audience size	4,975,985

Fig. 03

Age distribution

Age distribution of the Mouthwash audience in Brazil
Age bracket	Share	%
16-19		6%
20-29		15%
30-39		18%
40-49		27%
50+		33%

Fig. 04

Worldwide distribution

13.1%

of the worldwide Mouthwash audience comes from Brazil.

Worldwide audience distribution share by country for Mouthwash
Country	Share
Brazil	13.1%
United States	10.0%
Japan	6.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mouthwash audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Mouthwash fans by region: top regions in Brazil
#	Region	Reach	×
01	Amapá	~20K	1.12×
02	Roraima	~20K	1.11×
03	São Paulo	~1.5M	1.08×
04	Amazonas	~90K	1.06×
05	Paraná	~300K	1.04×
06	Rio Grande do Sul	~300K	1.04×
07	Acre	~20K	1.03×
08	Pernambuco	~200K	1.01×
09	Rio de Janeiro	~500K	1.00×
10	Santa Catarina	~200K	1.00×
11	Rondônia	~40K	1.00×
12	Tocantins	~30K	1.00×
13	Rio Grande do Norte	~80K	0.99×
14	Federal District	~80K	0.99×
15	Paraíba	~100K	0.98×
16	Sergipe	~50K	0.98×
17	Alagoas	~70K	0.97×
18	Mato Grosso do Sul	~70K	0.97×
19	Ceará	~200K	0.96×
20	Piauí	~70K	0.96×
21	Espírito Santo	~100K	0.94×
22	Maranhão	~100K	0.93×
23	Mato Grosso	~90K	0.93×
24	Pará	~100K	0.91×
25	Goiás	~200K	0.90×
26	Bahia	~300K	0.88×
27	Minas Gerais	~400K	0.87×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Teeth audiences in Brazil

Toothpaste (4,677,580)
Toothbrush (4,611,233)
White Teeth (307,598)
Dental floss (157,185)
Dental plaque (145,933)

See Mouthwash audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Mouthwash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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