Mouthwash Audience in Germany
Mouthwash has an estimated audience of 867,164 people in Germany. 49.9% are female, 50.1% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chlorhexamed, Dental public health, Colgate, Dental school, Listerine.
The average Mouthwash fan in Germany is 46.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chlorhexamed, Dental public health, Colgate, with strongest over-indexing on Chlorhexamed (93.39× the country average). Demographically, the Mouthwash audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Teeth
Demographics of Mouthwash fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 46.0 |
| Estimated audience size | 867,164 |
Audience persona
The typical Mouthwash fan in Germany is balanced, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Chlorhexamed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,252 | 1.06× |
| Bayern | 148,662 | 1.07× |
| Baden-Württemberg | 125,350 | 1.06× |
| Niedersachsen | 84,353 | 1× |
| Hessen | 68,073 | 1.03× |
| Berlin | 46,655 | 1.2× |
| Rheinland-Pfalz | 45,024 | 1.04× |
| Sachsen | 44,147 | 1.04× |
| Schleswig-Holstein | 28,345 | 0.91× |
| Brandenburg | 27,505 | 1.02× |
| Hamburg | 23,481 | 1.2× |
| Sachsen-Anhalt | 21,950 | 0.98× |
| Thüringen | 20,431 | 0.92× |
| Mecklenburg-Vorpommern | 14,517 | 0.88× |
| Saarland | 8,598 | 0.81× |
| Bremen | 5,876 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chlorhexamed | 93.39× | Health |
| Dental public health | 84.38× | Health |
| Colgate | 101.34× | Beauty & Wellness |
| Dental school | 49.53× | Business & Career |
| Listerine | 48.92× | Beauty & Wellness |
| Tooth brushing | 27.17× | Health |
| Electric toothbrush | 31.45× | Health |
| Pediatric dentistry | 58.99× | Kids & Family |
| Toothpaste | 23.04× | Beauty & Wellness |
| University of Dental Medicine, Mandalay | 26.46× | Business & Career |
| Dental tourism | 34× | Health |
| Orthodontic technology | 85.37× | Health |
| Toothbrush | 15.73× | Beauty & Wellness |
| Invisalign | 26.26× | Health |
| Bad Teeth | 48.3× | Health |
| Toothache | 54.17× | Health |
| Single person | 20× | Kids & Family |
| American Dental Association | 33.19× | Health |
| Cosmetic dentistry | 22.73× | Health |
| Tooth | 7.63× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Sports Activity | POWER | 1.48 |
| Pet Ownership | JOY | 1.38 |
| Sustainability | BALANCE | 1.37 |
| DIY Mentality | THRILL | 1.37 |
| Indulgence | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 13.1% |
| United States | 10.0% |
| Japan | 6.7% |
See Mouthwash audiences in other countries
More Teeth audiences in Germany
- Toothbrush (1,584,704)
- Toothpaste (1,532,442)
- Dental plaque (569,335)
- White Teeth (317,963)
- Toothache (100,517)
Frequently asked questions
How many fans does Mouthwash have in Germany?
Mouthwash has an estimated audience of 867,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mouthwash fans?
49.9% of Mouthwash fans are female, 50.1% are male, with an average age of 46.0 years.
Which brands do Mouthwash fans like most?
Mouthwash fans show strongest brand affinity for Chlorhexamed (93.39×), Dental public health (84.38×), and Colgate (101.34×) over the country average.
Where do Mouthwash fans live in Germany?
Mouthwash fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,252), Bayern (reach 148,662), and Baden-Württemberg (reach 125,350). These three regions account for the largest share of the active audience.
What other brands do Mouthwash fans also like?
Beyond Mouthwash itself, the audience over-indexes on Dental public health (84.38×), Colgate (101.34×), Dental school (49.53×), and Listerine (48.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mouthwash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.