Colgate Audience in Germany
Colgate has an estimated audience of 474,728 people in Germany. 56.0% are female, 44.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eli Lilly, Therme Erding, Mothercare, Unique Gifts, Cache Cache.
The average Colgate fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eli Lilly, Therme Erding, Mothercare, with strongest over-indexing on Eli Lilly (107.69× the country average). Demographically, the Colgate audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Dental care
Demographics of Colgate fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.5 |
| Estimated audience size | 474,728 |
Audience persona
The typical Colgate fan in Germany is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Eli Lilly.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,544 | 1.19× |
| Bayern | 78,487 | 1.03× |
| Baden-Württemberg | 72,064 | 1.11× |
| Niedersachsen | 48,388 | 1.05× |
| Hessen | 47,908 | 1.32× |
| Berlin | 24,846 | 1.17× |
| Rheinland-Pfalz | 24,309 | 1.02× |
| Sachsen | 18,918 | 0.81× |
| Schleswig-Holstein | 17,374 | 1.02× |
| Hamburg | 16,136 | 1.5× |
| Brandenburg | 11,153 | 0.76× |
| Thüringen | 9,258 | 0.77× |
| Sachsen-Anhalt | 8,857 | 0.72× |
| Mecklenburg-Vorpommern | 6,256 | 0.69× |
| Saarland | 4,576 | 0.78× |
| Bremen | 4,260 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eli Lilly | 107.69× | Health |
| Therme Erding | 9.85× | Travel & Leisure |
| Mothercare | 3.35× | Kids & Family |
| Unique Gifts | 2.16× | Shopping |
| Cache Cache | 31.14× | Fashion & Accessoires |
| HODINKEE | 12.3× | Fashion & Accessoires |
| Birthday Gifts | 1.92× | Kids & Family |
| Stradivarius | 1.7× | Shopping |
| Loincloth | 2.8× | Fashion & Accessoires |
| Natural rubber | 2.19× | Cars & Mobility |
| Horror punk | 11.48× | Music & Radio |
| Iowa Wrestling | 33.33× | Sports |
| Icon (magazine) | 1.95× | Arts & Culture |
| Preacher (comics) | 5.13× | Literature |
| Underarm hair | 5.11× | Beauty & Wellness |
| International University of Business Agriculture and Technology | 3.61× | Business & Career |
| Euphonium | 7.39× | Music & Radio |
| Headhunters (film) | 2.93× | Movies & TV |
| Figure painting (hobby) | 2.46× | Arts & Culture |
| Joaquín Guzmán Loera | 4.04× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.63 |
| Sustainability | BALANCE | 1.6 |
| DIY Mentality | THRILL | 1.55 |
| Early Adopter Mentality | POWER | 1.48 |
| Sports Activity | POWER | 1.31 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Brazil | 13.6% |
| Philippines | 6.8% |
See Colgate audiences in other countries
More Dental care audiences in Germany
- Oral-B (1,001,048)
- Listerine (489,153)
- Elmex (425,257)
- Sensodyne (235,428)
- Colgate-Palmolive (179,016)
Frequently asked questions
How many fans does Colgate have in Germany?
Colgate has an estimated audience of 474,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Colgate fans?
56.0% of Colgate fans are female, 44.0% are male, with an average age of 41.5 years.
Which brands do Colgate fans like most?
Colgate fans show strongest brand affinity for Eli Lilly (107.69×), Therme Erding (9.85×), and Mothercare (3.35×) over the country average.
Where do Colgate fans live in Germany?
Colgate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,544), Bayern (reach 78,487), and Baden-Württemberg (reach 72,064). These three regions account for the largest share of the active audience.
What other brands do Colgate fans also like?
Beyond Colgate itself, the audience over-indexes on Therme Erding (9.85×), Mothercare (3.35×), Unique Gifts (2.16×), and Cache Cache (31.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Colgate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.