Flirting Audience in Germany

Flirting logo

Flirting has an estimated audience of 846,814 people in Germany. 36.9% are female, 63.1% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Online dating service, House party, Matchmaking, Bild, Mobile app.

The average Flirting fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Online dating service, House party, Matchmaking, with strongest over-indexing on Online dating service (10.68× the country average). Demographically, the Flirting audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Flirting fans

Demographic split for Flirting audience in Germany
MetricValue
Female36.9%
Male63.1%
Average age37.4
Estimated audience size846,814

Audience persona

The typical Flirting fan in Germany is more male, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Online dating service.

Top regions in Germany

Top regions ranked by reach for Flirting in Germany
RegionReachAffinity
Nordrhein-Westfalen193,4381.04×
Bayern135,1590.99×
Baden-Württemberg110,3250.95×
Niedersachsen87,0391.06×
Hessen86,9051.35×
Rheinland-Pfalz47,7651.13×
Sachsen43,7331.05×
Berlin39,8801.05×
Schleswig-Holstein27,9340.92×
Brandenburg24,0000.91×
Thüringen21,483
Sachsen-Anhalt18,6290.85×
Hamburg16,0710.84×
Mecklenburg-Vorpommern13,2710.82×
Saarland10,5871.02×
Bremen7,3521.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flirting audience
BrandAffinityCategory
Online dating service10.68×Internet & Social Media
House party10.28×Home & Garden
Matchmaking20.73×Kids & Family
Bild1.66×News
Mobile app1.86×Technology & Electronics
okcupid13.05×Internet & Social Media
Speed dating10.99×Kids & Family
Romance (love)4.65×Beauty & Wellness
AutoScout241.93×Cars & Mobility
Love & Sex3.93×Kids & Family
Parship5.17×Internet & Social Media
WhatsApp1.64×Internet & Social Media
REWE1.61×Shopping
Single person8.21×Kids & Family
Commerzbank1.74×Business & Career
Wetter.com1.72×Home & Garden
OkCupid10.23×Internet & Social Media
Freeware1.86×Technology & Electronics
Gala1.63×News
Sparkasse1.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flirting audience
TraitClusterScore
IndulgenceJOY1.22
Pet OwnershipJOY1.2
LGBTQ+ IdentityOPEN1.18
Sports ActivityPOWER1.17
Early Adopter MentalityPOWER1.05
MindfulnessBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Flirting
CountryShare
United States11.8%
Germany6.0%
Italy3.9%

See Flirting audiences in other countries

More Kids & Family audiences in Germany

Frequently asked questions

How many fans does Flirting have in Germany?

Flirting has an estimated audience of 846,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Flirting fans?

36.9% of Flirting fans are female, 63.1% are male, with an average age of 37.4 years.

Which brands do Flirting fans like most?

Flirting fans show strongest brand affinity for Online dating service (10.68×), House party (10.28×), and Matchmaking (20.73×) over the country average.

Where do Flirting fans live in Germany?

Flirting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,438), Bayern (reach 135,159), and Baden-Württemberg (reach 110,325). These three regions account for the largest share of the active audience.

What other brands do Flirting fans also like?

Beyond Flirting itself, the audience over-indexes on House party (10.28×), Matchmaking (20.73×), Bild (1.66×), and Mobile app (1.86×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flirting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.