Flirting Audience in Germany

Flirting has an estimated audience of 846,814 people in Germany. 36.9% are female, 63.1% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Online dating service, House party, Matchmaking, Bild, Mobile app.
The average Flirting fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Online dating service, House party, Matchmaking, with strongest over-indexing on Online dating service (10.68× the country average). Demographically, the Flirting audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Flirting fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 37.4 |
| Estimated audience size | 846,814 |
Audience persona
The typical Flirting fan in Germany is more male, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Online dating service.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,438 | 1.04× |
| Bayern | 135,159 | 0.99× |
| Baden-Württemberg | 110,325 | 0.95× |
| Niedersachsen | 87,039 | 1.06× |
| Hessen | 86,905 | 1.35× |
| Rheinland-Pfalz | 47,765 | 1.13× |
| Sachsen | 43,733 | 1.05× |
| Berlin | 39,880 | 1.05× |
| Schleswig-Holstein | 27,934 | 0.92× |
| Brandenburg | 24,000 | 0.91× |
| Thüringen | 21,483 | 1× |
| Sachsen-Anhalt | 18,629 | 0.85× |
| Hamburg | 16,071 | 0.84× |
| Mecklenburg-Vorpommern | 13,271 | 0.82× |
| Saarland | 10,587 | 1.02× |
| Bremen | 7,352 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online dating service | 10.68× | Internet & Social Media |
| House party | 10.28× | Home & Garden |
| Matchmaking | 20.73× | Kids & Family |
| Bild | 1.66× | News |
| Mobile app | 1.86× | Technology & Electronics |
| okcupid | 13.05× | Internet & Social Media |
| Speed dating | 10.99× | Kids & Family |
| Romance (love) | 4.65× | Beauty & Wellness |
| AutoScout24 | 1.93× | Cars & Mobility |
| Love & Sex | 3.93× | Kids & Family |
| Parship | 5.17× | Internet & Social Media |
| 1.64× | Internet & Social Media | |
| REWE | 1.61× | Shopping |
| Single person | 8.21× | Kids & Family |
| Commerzbank | 1.74× | Business & Career |
| Wetter.com | 1.72× | Home & Garden |
| OkCupid | 10.23× | Internet & Social Media |
| Freeware | 1.86× | Technology & Electronics |
| Gala | 1.63× | News |
| Sparkasse | 1.9× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.22 |
| Pet Ownership | JOY | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Sports Activity | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.05 |
| Mindfulness | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Germany | 6.0% |
| Italy | 3.9% |
See Flirting audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Flirting have in Germany?
Flirting has an estimated audience of 846,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flirting fans?
36.9% of Flirting fans are female, 63.1% are male, with an average age of 37.4 years.
Which brands do Flirting fans like most?
Flirting fans show strongest brand affinity for Online dating service (10.68×), House party (10.28×), and Matchmaking (20.73×) over the country average.
Where do Flirting fans live in Germany?
Flirting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,438), Bayern (reach 135,159), and Baden-Württemberg (reach 110,325). These three regions account for the largest share of the active audience.
What other brands do Flirting fans also like?
Beyond Flirting itself, the audience over-indexes on House party (10.28×), Matchmaking (20.73×), Bild (1.66×), and Mobile app (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flirting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.