Rascasse Audience Intelligence

Flirting Audience in Germany

A data profile of the people who buy, follow and care about Flirting in Germany — modelled from more than twelve digital signal sources. Flirting has an estimated audience of 846,814 people in Germany.

#3484among Topic in Germany#192in Kids & Family

The average Flirting fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include LOVOO, Online dating service, House party, with strongest over-indexing on LOVOO (9.74× the country average).

Demographically, the Flirting audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flirting fan in Germany is more male, around 37.4 years old, with strong Tradition tendencies and a notable affinity for LOVOO.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flirting profile in Germany.

Audience size
847K
in Germany
Gender
36.9%♀
63.1% male
Age
37.4
average years
Country rank
#7512
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flirting fans

36.9% are female, 63.1% are male, average age 37.4.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Flirting audience in Germany
MetricValue
Female36.9%
Male63.1%
Average age37.4
Estimated audience size846,814
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Flirting audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4923%
50+14%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Flirting audience comes from Germany.

Worldwide audience distribution share by country for Flirting
CountryShare
United States11.8%
Germany6.0%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flirting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flirting fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.20×
02Sachsen~50K1.11×
03Saarland~10K1.07×
04Bremen~8K1.04×
05Thüringen~20K1.03×
06Nordrhein-Westfalen~200K1.02×
07Rheinland-Pfalz~40K1.00×
08Berlin~40K0.98×
09Schleswig-Holstein~30K0.97×
10Bayern~100K0.96×
11Baden-Württemberg~100K0.96×
12Sachsen-Anhalt~20K0.95×
13Niedersachsen~80K0.94×
14Brandenburg~20K0.94×
15Mecklenburg-Vorpommern~20K0.94×
16Hamburg~20K0.90×
Fig. 06

Affinity by region

Affinity by region — Flirting, Germany
0.90×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flirting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flirting audience
#·InterestCategoryAffinity×
01MatchmakingKids & Family20.73×
02okcupidInternet & Social Media13.05×
03Speed datingKids & Family10.99×
04Online dating serviceInternet & Social Media10.68×
05House partyHome & Garden10.28×
06LOVOOInternet & Social Media9.74×
07AzarInternet & Social Media8.27×
08Single personKids & Family8.21×
09ParshipInternet & Social Media5.17×
10Romance (love)Beauty & Wellness4.65×
11Love & SexKids & Family3.93×
12DatingKids & Family3.08×
13AutoScout24Cars & Mobility1.93×
14Mobile appTechnology & Electronics1.86×
15FreewareTechnology & Electronics1.86×
16CommerzbankBusiness & Career1.74×
17HornbachShopping1.70×
18BildNews1.66×
19WhatsAppInternet & Social Media1.64×
20REWEShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flirting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flirting audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.97×
Quality AwarenessPREMIUM1.27×
Need for SecurityCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flirting audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
IndividualismJOY0.63×
Pet OwnershipJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flirting have in Germany?

Flirting has an estimated audience of 846,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Flirting fans?

36.9% of Flirting fans are female, 63.1% are male, with an average age of 37.4 years.

03

Which brands do Flirting fans like most?

Flirting fans show strongest brand affinity for LOVOO (9.74×), Online dating service (10.68×), and House party (10.28×) over the country average.

04

Where do Flirting fans live in Germany?

Flirting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Flirting fans also like?

Beyond Flirting itself, the audience over-indexes on Online dating service (10.68×), House party (10.28×), Matchmaking (20.73×), and Bild (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Flirting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flirting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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