A data profile of the people who buy, follow and care about Speed dating in Germany — modelled from more than twelve digital signal sources. Speed dating has an estimated audience of 467,047 people in Germany.
The average Speed dating fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Online dating service, Parship, Blind date, with strongest over-indexing on Online dating service (18.15× the country average).
Demographically, the Speed dating audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Speed dating fan in Germany is balanced, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Online dating service.
The key figures that characterise the Speed dating profile in Germany.
45.7% are female, 54.3% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 37.9 |
| Estimated audience size | 467,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 11% |
of the worldwide Speed dating audience comes from Germany.
| Country | Share |
|---|---|
| United States | 11.2% |
| Japan | 10.7% |
| Germany | 9.5% |
Where the Speed dating audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~90K | 1.39× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.20× | |
| 03 | Hessen | ~40K | 1.15× | |
| 04 | Rheinland-Pfalz | ~30K | 1.14× | |
| 05 | Bayern | ~80K | 1.12× | |
| 06 | Niedersachsen | ~50K | 1.00× | |
| 07 | Berlin | ~20K | 1.00× | |
| 08 | Hamburg | ~10K | 0.99× | |
| 09 | Thüringen | ~10K | 0.97× | |
| 10 | Saarland | ~6K | 0.97× | |
| 11 | Bremen | ~4K | 0.97× | |
| 12 | Sachsen | ~20K | 0.96× | |
| 13 | Sachsen-Anhalt | ~10K | 0.95× | |
| 14 | Brandenburg | ~10K | 0.93× | |
| 15 | Schleswig-Holstein | ~20K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~8K | 0.89× |
The strongest cross-interests of the Speed dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dating agency | Kids & Family | 36.86× | ||
| 02 | Blind date | Kids & Family | 32.31× | ||
| 03 | Zoosk | Internet & Social Media | 31.46× | ||
| 04 | OkCupid | Internet & Social Media | 23.07× | ||
| 05 | First date | Kids & Family | 20.05× | ||
| 06 | Online dating service | Internet & Social Media | 18.15× | ||
| 07 | Flirting | Kids & Family | 17.88× | ||
| 08 | Blind Dating | Movies & TV | 16.06× | ||
| 09 | Parship | Internet & Social Media | 13.42× | ||
| 10 | Azar | Internet & Social Media | 12.86× | ||
| 11 | Dating | Kids & Family | 6.15× | ||
| 12 | Dakota Johnson | Movies & TV | 6.02× | ||
| 13 | Romance (love) | Beauty & Wellness | 5.89× | ||
| 14 | Human sexuality | Kids & Family | 3.99× | ||
| 15 | Interpersonal relationship | Kids & Family | 3.50× | ||
| 16 | Outdoor recreation | Sports | 1.66× | ||
| 17 | Beauty | Beauty & Wellness | 1.66× | ||
| 18 | FC Bayern Munich | Sports | 1.54× | ||
| 19 | dB’s | Music & Radio | 1.52× | ||
| 20 | Food and drink | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.37× | |
| Early Adopter Mentality | POWER | 1.81× | |
| Spirituality | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.12× | |
| Urban Lifestyle | OPEN | 1.24× | |
| Quality Awareness | PREMIUM | 1.24× |
Speed dating has an estimated audience of 467,047 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
45.7% of Speed dating fans are female, 54.3% are male, with an average age of 37.9 years.
Speed dating fans show strongest brand affinity for Online dating service (18.15×), Parship (13.42×), and Blind date (32.31×) over the country average.
Speed dating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Speed dating itself, the audience over-indexes on Parship (13.42×), Blind date (32.31×), Flirting (17.88×), and OkCupid (23.07×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Speed dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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