Azar Audience in Germany
Azar has an estimated audience of 351,276 people in Germany. 21.8% are female, 78.2% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Dog breed, Pillow, Birthday Gifts.
The average Azar fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Dog breed, with strongest over-indexing on Progressive rock (3.39× the country average). Demographically, the Azar audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Azar fans
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 33.1 |
| Estimated audience size | 351,276 |
Audience persona
The typical Azar fan in Germany is more male, around 33.1 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,416 | 1.66× |
| Hessen | 86,030 | 2.26× |
| Baden-Württemberg | 79,961 | 1.18× |
| Bayern | 59,594 | 0.74× |
| Niedersachsen | 49,653 | 1.03× |
| Rheinland-Pfalz | 27,919 | 1.12× |
| Berlin | 26,456 | 1.19× |
| Hamburg | 14,203 | 1.26× |
| Schleswig-Holstein | 13,882 | 0.78× |
| Sachsen | 13,587 | 0.56× |
| Brandenburg | 7,628 | 0.49× |
| Sachsen-Anhalt | 7,162 | 0.55× |
| Saarland | 6,428 | 1.05× |
| Thüringen | 5,744 | 0.45× |
| Bremen | 5,525 | 1.3× |
| Mecklenburg-Vorpommern | 3,687 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.39× | Music & Radio |
| Unique Gifts | 2.76× | Shopping |
| Dog breed | 1.77× | Pets & Animals |
| Pillow | 2.39× | Home & Garden |
| Birthday Gifts | 2.69× | Kids & Family |
| Laneige | 8.3× | Beauty & Wellness |
| Touro College of Osteopathic Medicine | 20× | Business & Career |
| Israel | 2.1× | Travel & Leisure |
| Home Delivery | 2.94× | Food & Beverages |
| Natural rubber | 2.43× | Cars & Mobility |
| Video izle | 3.41× | |
| Fast Five | 4.92× | Movies & TV |
| VfL Wolfsburg | 1.59× | Sports |
| Christmas Gift | 1.58× | Kids & Family |
| Este, Veneto | 2.15× | Travel & Leisure |
| Humans (TV series) | 4.37× | Movies & TV |
| BULLDOG Gin | 13.07× | Food & Beverages |
| Jabali | 19.21× | Pets & Animals |
| Eindhoven | 1.59× | Travel & Leisure |
| KLIX (AM) | 1.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Spirituality | BALANCE | 1.37 |
| Urban Lifestyle | OPEN | 1.27 |
| Price Sensitivity | PREMIUM | 1.24 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.7% |
| Morocco | 13.4% |
| India | 8.5% |
See Azar audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Azar have in Germany?
Azar has an estimated audience of 351,276 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Azar fans?
21.8% of Azar fans are female, 78.2% are male, with an average age of 33.1 years.
Which brands do Azar fans like most?
Azar fans show strongest brand affinity for Progressive rock (3.39×), Unique Gifts (2.76×), and Dog breed (1.77×) over the country average.
Where do Azar fans live in Germany?
Azar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,416), Hessen (reach 86,030), and Baden-Württemberg (reach 79,961). These three regions account for the largest share of the active audience.
What other brands do Azar fans also like?
Beyond Azar itself, the audience over-indexes on Unique Gifts (2.76×), Dog breed (1.77×), Pillow (2.39×), and Birthday Gifts (2.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Azar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.