Rascasse Audience Intelligence

Azar Audience in Germany

A data profile of the people who buy, follow and care about Azar in Germany — modelled from more than twelve digital signal sources. Azar has an estimated audience of 651,911 people in Germany.

#320among Website / Newspaper / Magazine in Germany#135in Internet & Social Media

The average Azar fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg.

Top brand affinities include Beck, Chat room, Tipico, with strongest over-indexing on Beck (18.66× the country average).

Demographically, the Azar audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Azar fan in Germany is more male, around 33.1 years old, with strong Need for Security tendencies and a notable affinity for Beck.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Azar profile in Germany.

Audience size
652K
in Germany
Gender
21.8%♀
78.2% male
Age
33.1
average years
Country rank
#9411
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+200%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Azar

21.8% are female, 78.2% are male, average age 33.1.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Azar audience in Germany
MetricValue
Female21.8%
Male78.2%
Average age33.1
Estimated audience size651,911
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Azar audience in Germany
Age bracketShare%
16-1931%
20-2926%
30-3920%
40-4915%
50+8%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Azar audience comes from Germany.

Worldwide audience distribution share by country for Azar
CountryShare
Italy14.5%
Morocco12.2%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Azar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Azar fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K2.98×
02Nordrhein-Westfalen~200K1.59×
03Bremen~6K1.52×
04Hamburg~10K1.19×
05Baden-Württemberg~80K1.10×
06Berlin~20K1.10×
07Rheinland-Pfalz~30K1.01×
08Niedersachsen~50K0.99×
09Saarland~6K0.99×
10Schleswig-Holstein~10K0.75×
11Bayern~50K0.68×
12Sachsen-Anhalt~7K0.52×
13Sachsen~10K0.50×
14Thüringen~6K0.50×
15Brandenburg~7K0.48×
16Mecklenburg-Vorpommern~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Azar, Germany
0.44×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Azar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Azar audience
#·InterestCategoryAffinity×
01Chat roomInternet & Social Media20.00×
02Sarah PaulsonMovies & TV20.00×
03YouTube RedMovies & TV20.00×
04Domus (magazine)Home & Garden20.00×
05BeckMusic & Radio18.66×
06OkCupidInternet & Social Media15.43×
07Speed datingKids & Family12.86×
08Al JazeeraMovies & TV9.34×
09FlirtingKids & Family8.27×
10QatarTravel & Leisure7.12×
11BeirutTravel & Leisure5.32×
12Live televisionMovies & TV4.20×
13TipicoGames4.11×
14EssoCars & Mobility3.68×
15In aller FreundschaftMovies & TV3.44×
16Solar energyHome & Garden2.58×
17Netto Marken-DiscountShopping2.54×
18CHECK24Business & Career2.33×
19PostbankBusiness & Career2.29×
20AutoScout24Cars & Mobility2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Azar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Azar audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.03×
SpiritualityBALANCE1.89×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Azar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Pet OwnershipJOY0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Azar have in Germany?

Azar has an estimated audience of 651,911 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Azar fans?

21.8% of Azar fans are female, 78.2% are male, with an average age of 33.1 years.

03

Which brands do Azar fans like most?

Azar fans show strongest brand affinity for Beck (18.66×), Chat room (20×), and Tipico (4.11×) over the country average.

04

Where do Azar fans live in Germany?

Azar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Hessen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Azar fans also like?

Beyond Azar itself, the audience over-indexes on Chat room (20×), Tipico (4.11×), Sarah Paulson (20×), and Netto Marken-Discount (2.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Azar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Azar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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