Rascasse Audience Intelligence

Azar Audience in United States

A data profile of the people who buy, follow and care about Azar in United States — modelled from more than twelve digital signal sources. Azar has an estimated audience of 571,538 people in United States.

#1076among Website / Newspaper / Magazine in United States#343in Internet & Social Media

The average Azar fan in United States is 33.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pitbull (rapper), Las Vegas, Live television, with strongest over-indexing on Pitbull (rapper) (16.89× the country average).

Demographically, the Azar audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Azar fan in United States is more female, around 33.2 years old, with strong Need for Security tendencies and a notable affinity for Pitbull (rapper).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Azar profile in United States.

Audience size
572K
in United States
Gender
69.4%♀
30.6% male
Age
33.2
average years
Country rank
#33823
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Azar

69.4% are female, 30.6% are male, average age 33.2.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Azar audience in United States
MetricValue
Female69.4%
Male30.6%
Average age33.2
Estimated audience size571,538
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Azar audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3913%
40-4921%
50+8%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Azar audience comes from United States.

Worldwide audience distribution share by country for Azar
CountryShare
Italy14.5%
Morocco12.2%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Azar audience in United States is strongest.

Fig. 05

Top regions by affinity

Azar fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~30K2.41×
02New York~60K1.89×
03New Jersey~20K1.55×
04California~100K1.52×
05Texas~70K1.43×
06Oregon~9K1.34×
07Kansas~6K1.33×
08Washington, District of Columbia~2K1.30×
09Nevada~7K1.26×
10Florida~50K1.21×
11Arizona~10K1.21×
12Pennsylvania~20K1.20×
13Illinois~20K1.18×
14Georgia~20K1.14×
15Washington~10K1.12×
16Massachusetts~10K1.12×
17Michigan~20K1.11×
18Connecticut~7K1.11×
19Louisiana~8K1.07×
20Maryland~10K1.06×
21Missouri~10K1.04×
22Arkansas~5K1.03×
23North Carolina~20K1.00×
24Tennessee~10K0.95×
25West Virginia~3K0.95×
26Rhode Island~2K0.94×
27Indiana~10K0.93×
28Kentucky~7K0.92×
29Mississippi~4K0.92×
30Delaware~1K0.91×
31Oklahoma~6K0.89×
32Ohio~20K0.88×
33New Mexico~3K0.88×
34Utah~5K0.87×
35Maine~2K0.86×
36South Carolina~7K0.83×
37South Dakota~1K0.82×
38Alabama~7K0.81×
39Vermont<1K0.80×
40Hawaii~2K0.79×
41Colorado~7K0.78×
42North Dakota<1K0.77×
43Alaska<1K0.76×
44Iowa~4K0.75×
45Minnesota~6K0.74×
46Nebraska~2K0.73×
47Idaho~2K0.72×
48Wisconsin~6K0.69×
49New Hampshire~2K0.68×
50Montana~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Azar, United States
0.64×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Azar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Azar audience
#·InterestCategoryAffinity×
01Pitbull (rapper)Music & Radio16.89×
02AlgeriaTravel & Leisure12.14×
03Privacy policyTechnology & Electronics5.24×
04Liga MXSports5.04×
05Live televisionMovies & TV4.58×
06Online chatTechnology & Electronics4.45×
07Las VegasTravel & Leisure3.86×
08Vehicle insuranceCars & Mobility3.10×
09Solar energyHome & Garden2.84×
10Domino's PizzaFood & Beverages2.63×
11FreewareTechnology & Electronics2.62×
12Mobile gameGames2.43×
13The UPS StoreShopping2.40×
14AutoZoneCars & Mobility2.30×
15PowerballGames2.27×
16McDonald'sFood & Beverages2.13×
17Mortgage loansBusiness & Career2.11×
18T-MobileTechnology & Electronics2.10×
19Pizza HutFood & Beverages2.10×
20SubwayFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Azar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Azar audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.19×
Urban LifestyleOPEN1.84×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Azar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
Design AffinityPREMIUM0.49×
Community OrientationOPEN0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Azar have in United States?

Azar has an estimated audience of 571,538 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Azar fans?

69.4% of Azar fans are female, 30.6% are male, with an average age of 33.2 years.

03

Which brands do Azar fans like most?

Azar fans show strongest brand affinity for Pitbull (rapper) (16.89×), Las Vegas (3.86×), and Live television (4.58×) over the country average.

04

Where do Azar fans live in United States?

Azar fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Azar fans also like?

Beyond Azar itself, the audience over-indexes on Las Vegas (3.86×), Live television (4.58×), Liga MX (5.04×), and Domino's Pizza (2.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Azar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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