Azar Audience in United States
Azar has an estimated audience of 581,814 people in United States. 69.4% are female, 30.6% are male, average age 33.2. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Racing, Sears, Chili con carne, Notre Dame Fighting Irish football.
The average Azar fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Racing, Sears, with strongest over-indexing on Combat sport (2.35× the country average). Demographically, the Azar audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Azar fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 33.2 |
| Estimated audience size | 581,814 |
Audience persona
The typical Azar fan in United States is more female, around 33.2 years old, with strong Need for Security tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 100,005 | 1.56× |
| Texas | 70,567 | 1.41× |
| New York | 60,063 | 1.85× |
| Florida | 47,573 | 1.21× |
| Virginia | 34,489 | 2.43× |
| Pennsylvania | 26,114 | 1.33× |
| Illinois | 22,801 | 1.18× |
| Georgia | 20,484 | 1.14× |
| New Jersey | 20,181 | 1.36× |
| North Carolina | 18,329 | 1.05× |
| Ohio | 16,603 | 0.93× |
| Michigan | 16,034 | 1.05× |
| Washington | 13,556 | 1.16× |
| Massachusetts | 13,149 | 1.15× |
| Arizona | 11,768 | 0.99× |
| Missouri | 10,711 | 1.14× |
| Indiana | 10,257 | 0.97× |
| Tennessee | 10,124 | 0.87× |
| Maryland | 10,115 | 1.01× |
| Oregon | 9,683 | 1.45× |
| Louisiana | 8,370 | 1.12× |
| Colorado | 7,632 | 0.83× |
| Nevada | 7,399 | 1.31× |
| Kentucky | 7,069 | 0.97× |
| Connecticut | 6,914 | 1.18× |
| South Carolina | 6,912 | 0.79× |
| Wisconsin | 6,183 | 0.71× |
| Minnesota | 6,036 | 0.72× |
| Alabama | 5,826 | 0.72× |
| Oklahoma | 5,730 | 0.89× |
| Arkansas | 4,976 | 1.04× |
| Kansas | 4,690 | 1.02× |
| Utah | 4,578 | 0.88× |
| Mississippi | 4,397 | 0.92× |
| Iowa | 3,818 | 0.8× |
| New Mexico | 2,782 | 0.95× |
| West Virginia | 2,751 | 1.02× |
| Idaho | 2,024 | 0.69× |
| Washington, District of Columbia | 2,011 | 1.15× |
| Nebraska | 1,971 | 0.68× |
| Hawaii | 1,908 | 0.76× |
| Maine | 1,835 | 0.88× |
| Rhode Island | 1,644 | 0.89× |
| New Hampshire | 1,448 | 0.63× |
| Delaware | 1,300 | 0.81× |
| South Dakota | 1,036 | 0.77× |
| North Dakota | 767 | 0.64× |
| Vermont | 589 | 0.58× |
| Montana | 579 | 0.36× |
| Alaska | 559 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.35× | Sports |
| Racing | 2.44× | Cars & Mobility |
| Sears | 2.5× | Shopping |
| Chili con carne | 3.53× | Food & Beverages |
| Notre Dame Fighting Irish football | 1.83× | Sports |
| Acoustic music | 1.6× | Music & Radio |
| Lebanese cuisine | 2.29× | Food & Beverages |
| Dental hygienist | 1.97× | Health |
| Portia de Rossi | 2.19× | Movies & TV |
| Naomi Scott | 1.67× | Movies & TV |
| War on Terror | 2.15× | Politics & Society |
| Arnold Palmer | 1.62× | Sports |
| Warning sign | 3.13× | Cars & Mobility |
| Isabela (province) | 3.43× | |
| Biblical inspiration | 2.08× | Politics & Society |
| Jack Skellington | 1.68× | Movies & TV |
| Overtone | 2.25× | Beauty & Wellness |
| Oliver Platt | 1.9× | Movies & TV |
| Wizards of Waverly Place | 1.51× | Movies & TV |
| Irrigation sprinkler | 2.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Risk Appetite | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.28 |
| Extroversion | THRILL | 1.17 |
| Early Adopter Mentality | POWER | 1.04 |
| Mindfulness | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.7% |
| Morocco | 13.4% |
| India | 8.5% |
See Azar audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Azar have in United States?
Azar has an estimated audience of 581,814 people in United States, concentrated in California and Texas.
What is the gender split and age of Azar fans?
69.4% of Azar fans are female, 30.6% are male, with an average age of 33.2 years.
Which brands do Azar fans like most?
Azar fans show strongest brand affinity for Combat sport (2.35×), Racing (2.44×), and Sears (2.5×) over the country average.
Where do Azar fans live in United States?
Azar fans in United States are most concentrated in California (reach 100,005), Texas (reach 70,567), and New York (reach 60,063). These three regions account for the largest share of the active audience.
What other brands do Azar fans also like?
Beyond Azar itself, the audience over-indexes on Racing (2.44×), Sears (2.5×), Chili con carne (3.53×), and Notre Dame Fighting Irish football (1.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Azar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.