A data profile of the people who buy, follow and care about First date in Germany — modelled from more than twelve digital signal sources. First date has an estimated audience of 275,259 people in Germany.
The average First date fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TikTok, Tooth brushing, Toothbrush, with strongest over-indexing on TikTok (5.87× the country average).
Demographically, the First date audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical First date fan in Germany is balanced, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for TikTok.
The key figures that characterise the First date profile in Germany.
54.6% are female, 45.4% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 37.1 |
| Estimated audience size | 275,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide First date audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 15.4% |
| Brazil | 11.7% |
Where the First date audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~70K | 1.14× | |
| 02 | Niedersachsen | ~30K | 1.10× | |
| 03 | Bayern | ~50K | 1.09× | |
| 04 | Rheinland-Pfalz | ~10K | 1.08× | |
| 05 | Sachsen-Anhalt | ~8K | 1.06× | |
| 06 | Sachsen | ~10K | 1.05× | |
| 07 | Thüringen | ~7K | 1.05× | |
| 08 | Baden-Württemberg | ~40K | 1.03× | |
| 09 | Saarland | ~3K | 1.03× | |
| 10 | Bremen | ~2K | 0.97× | |
| 11 | Brandenburg | ~8K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.95× | |
| 13 | Schleswig-Holstein | ~9K | 0.94× | |
| 14 | Hessen | ~20K | 0.92× | |
| 15 | Hamburg | ~5K | 0.87× | |
| 16 | Berlin | ~10K | 0.77× |
The strongest cross-interests of the First date audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Speed dating | Kids & Family | 20.05× | ||
| 02 | Mouthwash | Health | 20.00× | ||
| 03 | Tooth brushing | Health | 19.25× | ||
| 04 | Toothbrush | Beauty & Wellness | 17.49× | ||
| 05 | OkCupid | Internet & Social Media | 16.83× | ||
| 06 | Elmex | Beauty & Wellness | 16.19× | ||
| 07 | Naomi Watts | Movies & TV | 15.94× | ||
| 08 | Dakota Fanning | Movies & TV | 14.00× | ||
| 09 | Toothpaste | Beauty & Wellness | 13.03× | ||
| 10 | Unibet | Games | 13.00× | ||
| 11 | Blake Lively | Movies & TV | 11.33× | ||
| 12 | Oral-B | Beauty & Wellness | 10.76× | ||
| 13 | McCafé | Food & Beverages | 10.67× | ||
| 14 | Sharon Stone | Movies & TV | 10.46× | ||
| 15 | Electric toothbrush | Health | 9.54× | ||
| 16 | Dakota Johnson | Movies & TV | 6.41× | ||
| 17 | Floral design | Home & Garden | 6.13× | ||
| 18 | TikTok | Internet & Social Media | 5.87× | ||
| 19 | Emily Blunt | Movies & TV | 5.77× | ||
| 20 | Tagesschau | Movies & TV | 2.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.75× | |
| Urban Lifestyle | OPEN | 2.04× | |
| Risk Appetite | THRILL | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| DIY Mentality | THRILL | 0.91× |
First date has an estimated audience of 275,259 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
54.6% of First date fans are female, 45.4% are male, with an average age of 37.1 years.
First date fans show strongest brand affinity for TikTok (5.87×), Tooth brushing (19.25×), and Toothbrush (17.49×) over the country average.
First date fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond First date itself, the audience over-indexes on Tooth brushing (19.25×), Toothbrush (17.49×), Mouthwash (20×), and Toothpaste (13.03×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for First date. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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