First date Audience in United States
First date has an estimated audience of 278,968 people in United States. 59.0% are female, 41.0% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Cacau Show, Enterprise Rent-A-Car, Indeed.com, Google News, Online dating service.
The average First date fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cacau Show, Enterprise Rent-A-Car, Indeed.com, with strongest over-indexing on Cacau Show (210.44× the country average). Demographically, the First date audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of First date fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 35.9 |
| Estimated audience size | 278,968 |
Audience persona
The typical First date fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Cacau Show.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 37,228 | 1.21× |
| Texas | 24,033 | 1× |
| New York | 20,388 | 1.31× |
| Florida | 19,386 | 1.03× |
| Illinois | 10,336 | 1.11× |
| Pennsylvania | 9,962 | 1.06× |
| Ohio | 8,809 | 1.03× |
| North Carolina | 8,611 | 1.03× |
| Georgia | 8,025 | 0.93× |
| Virginia | 7,559 | 1.11× |
| New Jersey | 7,338 | 1.03× |
| Michigan | 7,196 | 0.99× |
| Massachusetts | 7,056 | 1.28× |
| Washington | 6,688 | 1.2× |
| Arizona | 6,028 | 1.06× |
| Tennessee | 5,148 | 0.92× |
| Indiana | 5,092 | 1× |
| Maryland | 5,006 | 1.04× |
| Colorado | 4,660 | 1.06× |
| Missouri | 4,417 | 0.98× |
| Wisconsin | 4,054 | 0.97× |
| Minnesota | 4,034 | 1.01× |
| Oregon | 3,875 | 1.21× |
| Kentucky | 3,607 | 1.03× |
| South Carolina | 3,532 | 0.84× |
| Alabama | 3,157 | 0.81× |
| Louisiana | 3,131 | 0.87× |
| Oklahoma | 3,123 | 1.01× |
| Connecticut | 2,903 | 1.04× |
| Utah | 2,615 | 1.05× |
| Nevada | 2,447 | 0.91× |
| Kansas | 2,294 | 1.04× |
| Iowa | 1,965 | 0.85× |
| Arkansas | 1,955 | 0.85× |
| Mississippi | 1,724 | 0.75× |
| New Hampshire | 1,672 | 1.52× |
| Idaho | 1,426 | 1.02× |
| Nebraska | 1,295 | 0.93× |
| New Mexico | 1,215 | 0.87× |
| Washington, District of Columbia | 1,215 | 1.45× |
| Maine | 1,180 | 1.18× |
| Hawaii | 1,175 | 0.98× |
| West Virginia | 1,030 | 0.79× |
| Delaware | 841 | 1.09× |
| Rhode Island | 699 | 0.79× |
| Montana | 659 | 0.85× |
| Alaska | 484 | 0.81× |
| Vermont | 450 | 0.92× |
| South Dakota | 416 | 0.65× |
| North Dakota | 405 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cacau Show | 210.44× | Food & Beverages |
| Enterprise Rent-A-Car | 8.6× | Cars & Mobility |
| Indeed.com | 5.44× | Business & Career |
| Google News | 7.59× | News |
| Online dating service | 16.36× | Internet & Social Media |
| Google Maps | 4.58× | Internet & Social Media |
| Bachelor of Business Administration | 43.26× | Business & Career |
| Kia Sportage | 20× | Cars & Mobility |
| Capital One | 3.79× | Business & Career |
| Honda HR-V | 20× | Cars & Mobility |
| Online gambling | 9.73× | Games |
| Autism Awareness | 6.68× | Health |
| Changing Habits | 13.68× | Health |
| Diane Keaton | 4.21× | Movies & TV |
| Circle K | 4.76× | Shopping |
| Non-fiction books | 5.15× | Literature |
| Disneyland Paris | 7.59× | Travel & Leisure |
| Snapchat | 3.42× | Internet & Social Media |
| Beetlejuice | 3.02× | Movies & TV |
| Diabetes mellitus awareness | 4.14× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.91 |
| Pet Ownership | JOY | 1.76 |
| Mindfulness | BALANCE | 1.6 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Travelling | THRILL | 1.3 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 15.4% |
| Brazil | 11.8% |
See First date audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does First date have in United States?
First date has an estimated audience of 278,968 people in United States, concentrated in California and Texas.
What is the gender split and age of First date fans?
59.0% of First date fans are female, 41.0% are male, with an average age of 35.9 years.
Which brands do First date fans like most?
First date fans show strongest brand affinity for Cacau Show (210.44×), Enterprise Rent-A-Car (8.6×), and Indeed.com (5.44×) over the country average.
Where do First date fans live in United States?
First date fans in United States are most concentrated in California (reach 37,228), Texas (reach 24,033), and New York (reach 20,388). These three regions account for the largest share of the active audience.
What other brands do First date fans also like?
Beyond First date itself, the audience over-indexes on Enterprise Rent-A-Car (8.6×), Indeed.com (5.44×), Google News (7.59×), and Online dating service (16.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for First date. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.