Rascasse Audience Intelligence

First date Audience in United States

A data profile of the people who buy, follow and care about First date in United States — modelled from more than twelve digital signal sources. First date has an estimated audience of 278,968 people in United States.

#13773among Topic in United States#697in Kids & Family

The average First date fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Online dating service, Cacau Show, Online gambling, with strongest over-indexing on Online dating service (16.47× the country average).

Demographically, the First date audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical First date fan in United States is more female, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for Online dating service.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the First date profile in United States.

Audience size
279K
in United States
Gender
59.0%♀
41.0% male
Age
35.9
average years
Country rank
#50159
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of First date fans

59.0% are female, 41.0% are male, average age 35.9.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for First date audience in United States
MetricValue
Female59.0%
Male41.0%
Average age35.9
Estimated audience size278,968
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the First date audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4920%
50+11%
Fig. 04

Worldwide distribution

15.6%

of the worldwide First date audience comes from United States.

Worldwide audience distribution share by country for First date
CountryShare
United States15.6%
Germany15.4%
Brazil11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the First date audience in United States is strongest.

Fig. 05

Top regions by affinity

First date fans by region: top regions in United States
#RegionReachAffinity×
01New York~20K1.31×
02New Hampshire~1K1.29×
03New Jersey~9K1.21×
04California~30K1.14×
05Washington~6K1.14×
06Delaware<1K1.13×
07Utah~3K1.09×
08Massachusetts~6K1.07×
09Maryland~5K1.05×
10Washington, District of Columbia<1K1.05×
11Illinois~10K1.04×
12Connecticut~3K1.03×
13Idaho~1K1.02×
14Maine~1K1.02×
15Missouri~5K1.01×
16Minnesota~4K1.01×
17Pennsylvania~9K1.00×
18Colorado~4K1.00×
19Hawaii~1K1.00×
20Alaska<1K1.00×
21Michigan~7K0.99×
22Indiana~5K0.99×
23Wisconsin~4K0.99×
24Rhode Island<1K0.99×
25Montana<1K0.99×
26North Dakota<1K0.99×
27Ohio~8K0.98×
28Oregon~3K0.98×
29Vermont<1K0.98×
30Georgia~8K0.97×
31Kentucky~3K0.97×
32Oklahoma~3K0.97×
33Kansas~2K0.97×
34New Mexico~1K0.97×
35Nebraska~1K0.97×
36Florida~20K0.96×
37North Carolina~8K0.96×
38Virginia~7K0.96×
39Arizona~5K0.96×
40Nevada~3K0.96×
41Iowa~2K0.96×
42Arkansas~2K0.96×
43South Dakota<1K0.96×
44West Virginia~1K0.95×
45Mississippi~2K0.94×
46Louisiana~3K0.93×
47Texas~20K0.92×
48South Carolina~4K0.92×
49Alabama~4K0.92×
50Tennessee~5K0.89×
Fig. 06

Affinity by region

Affinity by region — First date, United States
0.89×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the First date audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for First date audience
#·InterestCategoryAffinity×
01Cacau ShowFood & Beverages151.85×
02Online dating serviceInternet & Social Media16.47×
03Changing HabitsHealth13.80×
04Online gamblingGames12.86×
05Scarface (1983 film)Movies & TV10.00×
06Disneyland ParisTravel & Leisure7.93×
07Bohemian styleFashion & Accessoires4.91×
08HairbrushBeauty & Wellness4.53×
09Diane KeatonMovies & TV4.50×
10SnapchatInternet & Social Media3.50×
11RedditInternet & Social Media3.30×
12NordstromShopping3.10×
13Beauty salonsBeauty & Wellness2.47×
14PinterestInternet & Social Media2.28×
15WineFood & Beverages2.22×
16Android (operating system)Technology & Electronics2.11×
17Alcoholic beveragesFood & Beverages2.00×
18CookingFood & Beverages1.97×
19RecipesFood & Beverages1.97×
20XInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the First date audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by First date audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.28×
Luxury OrientationPREMIUM2.04×
IndulgenceJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by First date audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
DIY MentalityTHRILL0.91×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does First date have in United States?

First date has an estimated audience of 278,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of First date fans?

59.0% of First date fans are female, 41.0% are male, with an average age of 35.9 years.

03

Which brands do First date fans like most?

First date fans show strongest brand affinity for Online dating service (16.47×), Cacau Show (151.85×), and Online gambling (12.86×) over the country average.

04

Where do First date fans live in United States?

First date fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do First date fans also like?

Beyond First date itself, the audience over-indexes on Cacau Show (151.85×), Online gambling (12.86×), Reddit (3.3×), and Scarface (1983 film) (10×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See First date audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for First date. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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