Elmex Audience in Germany
Elmex has an estimated audience of 425,257 people in Germany. 47.6% are female, 52.4% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric toothbrush, Oral-B, Colgate, University of Dental Medicine, Mandalay, Sensodyne.
The average Elmex fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric toothbrush, Oral-B, Colgate, with strongest over-indexing on Electric toothbrush (27× the country average). Demographically, the Elmex audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Dental care
Demographics of Elmex fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 41.8 |
| Estimated audience size | 425,257 |
Audience persona
The typical Elmex fan in Germany is balanced, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electric toothbrush.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,845 | 1.2× |
| Bayern | 71,526 | 1.05× |
| Baden-Württemberg | 65,721 | 1.13× |
| Niedersachsen | 42,927 | 1.04× |
| Hessen | 35,851 | 1.11× |
| Berlin | 21,851 | 1.15× |
| Sachsen | 19,737 | 0.95× |
| Rheinland-Pfalz | 18,758 | 0.88× |
| Schleswig-Holstein | 15,887 | 1.04× |
| Hamburg | 12,783 | 1.33× |
| Brandenburg | 10,915 | 0.83× |
| Sachsen-Anhalt | 9,415 | 0.85× |
| Thüringen | 8,926 | 0.82× |
| Mecklenburg-Vorpommern | 6,176 | 0.76× |
| Saarland | 4,700 | 0.9× |
| Bremen | 3,492 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric toothbrush | 27× | Health |
| Oral-B | 23.22× | Beauty & Wellness |
| Colgate | 30.58× | Beauty & Wellness |
| University of Dental Medicine, Mandalay | 19.45× | Business & Career |
| Sensodyne | 36.07× | Beauty & Wellness |
| Mouthwash | 18.71× | Health |
| Dental plaque | 22.71× | Health |
| Aral AG | 4× | Cars & Mobility |
| Tooth brushing | 11.51× | Health |
| Chlorhexamed | 15.39× | Health |
| Fielmann | 4.55× | Health |
| Blind date | 22.02× | Kids & Family |
| White Teeth | 19.51× | Beauty & Wellness |
| Netto Marken-Discount | 2.64× | Shopping |
| Invisalign | 15.51× | Health |
| OkCupid | 16.87× | Internet & Social Media |
| AutoScout24 | 2.44× | Cars & Mobility |
| Flirting | 10.22× | Kids & Family |
| Tooth enamel | 23.92× | Travel & Leisure |
| Scaling and root planing | 29.93× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Need for Security | CONSERVATISM | 1.11 |
| Early Adopter Mentality | POWER | 1.09 |
| Career Orientation | POWER | 1.03 |
| DIY Mentality | THRILL | 1.01 |
| Quality Awareness | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.5% |
| Brazil | 22.2% |
| Poland | 4.5% |
See Elmex audiences in other countries
More Dental care audiences in Germany
- Oral-B (1,001,048)
- Listerine (489,153)
- Colgate (474,729)
- Sensodyne (235,428)
- Colgate-Palmolive (179,016)
Frequently asked questions
How many fans does Elmex have in Germany?
Elmex has an estimated audience of 425,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Elmex fans?
47.6% of Elmex fans are female, 52.4% are male, with an average age of 41.8 years.
Which brands do Elmex fans like most?
Elmex fans show strongest brand affinity for Electric toothbrush (27×), Oral-B (23.22×), and Colgate (30.58×) over the country average.
Where do Elmex fans live in Germany?
Elmex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,845), Bayern (reach 71,526), and Baden-Württemberg (reach 65,721). These three regions account for the largest share of the active audience.
What other brands do Elmex fans also like?
Beyond Elmex itself, the audience over-indexes on Oral-B (23.22×), Colgate (30.58×), University of Dental Medicine, Mandalay (19.45×), and Sensodyne (36.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elmex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.