Sensodyne Audience in Germany
Sensodyne has an estimated audience of 235,428 people in Germany. 42.9% are female, 57.1% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lacalut, Dental public health, Close-Up (toothpaste), Invisalign, Sunset Blvd.
The average Sensodyne fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lacalut, Dental public health, Close-Up (toothpaste), with strongest over-indexing on Lacalut (951.13× the country average). Demographically, the Sensodyne audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Dental care
Demographics of Sensodyne fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 40.6 |
| Estimated audience size | 235,428 |
Audience persona
The typical Sensodyne fan in Germany is more male, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Lacalut.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,006 | 1.2× |
| Bayern | 38,033 | 1× |
| Baden-Württemberg | 35,310 | 1.1× |
| Niedersachsen | 24,525 | 1.07× |
| Hessen | 22,906 | 1.28× |
| Berlin | 12,824 | 1.22× |
| Sachsen | 11,829 | 1.02× |
| Schleswig-Holstein | 8,202 | 0.97× |
| Rheinland-Pfalz | 6,981 | 0.59× |
| Hamburg | 6,771 | 1.27× |
| Brandenburg | 6,508 | 0.89× |
| Sachsen-Anhalt | 5,301 | 0.87× |
| Thüringen | 5,231 | 0.87× |
| Mecklenburg-Vorpommern | 3,366 | 0.75× |
| Saarland | 2,275 | 0.79× |
| Bremen | 2,209 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lacalut | 951.13× | Health |
| Dental public health | 91.87× | Health |
| Close-Up (toothpaste) | 196.68× | Beauty & Wellness |
| Invisalign | 63.71× | Health |
| Sunset Blvd | 276.75× | |
| Human tooth | 113.83× | Health |
| Colgate | 30.67× | Beauty & Wellness |
| Tooth loss | 90.91× | Health |
| Toothpaste | 13.49× | Beauty & Wellness |
| Clinic | 7.23× | Health |
| Eastern Europe | 5.85× | Travel & Leisure |
| HOLLYWOOD SMILE | 63.71× | Beauty & Wellness |
| Romania | 4.63× | Travel & Leisure |
| Damascus | 4.74× | Travel & Leisure |
| Kaufland | 1.89× | Shopping |
| Rixos Sungate | 52.21× | Travel & Leisure |
| Banat | 9.6× | Travel & Leisure |
| NATO | 4.46× | Politics & Society |
| Transylvania | 9.17× | Travel & Leisure |
| Internet television | 3.62× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.33 |
| Spirituality | BALANCE | 1.32 |
| Sustainability | BALANCE | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 16.8% |
| United States | 13.4% |
| Brazil | 8.2% |
See Sensodyne audiences in other countries
More Dental care audiences in Germany
- Oral-B (1,001,048)
- Listerine (489,153)
- Colgate (474,729)
- Elmex (425,257)
- Colgate-Palmolive (179,016)
Frequently asked questions
How many fans does Sensodyne have in Germany?
Sensodyne has an estimated audience of 235,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sensodyne fans?
42.9% of Sensodyne fans are female, 57.1% are male, with an average age of 40.6 years.
Which brands do Sensodyne fans like most?
Sensodyne fans show strongest brand affinity for Lacalut (951.13×), Dental public health (91.87×), and Close-Up (toothpaste) (196.68×) over the country average.
Where do Sensodyne fans live in Germany?
Sensodyne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,006), Bayern (reach 38,033), and Baden-Württemberg (reach 35,310). These three regions account for the largest share of the active audience.
What other brands do Sensodyne fans also like?
Beyond Sensodyne itself, the audience over-indexes on Dental public health (91.87×), Close-Up (toothpaste) (196.68×), Invisalign (63.71×), and Sunset Blvd (276.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sensodyne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.