Rascasse Audience Intelligence

Sensodyne Target Market in Germany

A data profile of the people who buy, follow and care about Sensodyne in Germany — modelled from more than twelve digital signal sources. Sensodyne has an estimated audience of 239,609 people in Germany.

#5among Dental care in Germany#2560among Brand in Germany#268in Beauty & Wellness

The average Sensodyne fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lacalut, Dental public health, Close-Up (toothpaste), with strongest over-indexing on Lacalut (951.13× the country average).

Demographically, the Sensodyne audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sensodyne fan in Germany is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Lacalut.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sensodyne profile in Germany.

Audience size
240K
in Germany
Gender
42.9%♀
57.1% male
Age
40.6
average years
Country rank
#20217
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sensodyne

42.9% are female, 57.1% are male, average age 40.6.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Sensodyne audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age40.6
Estimated audience size239,609
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Sensodyne audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Sensodyne audience comes from Germany.

Worldwide audience distribution share by country for Sensodyne
CountryShare
India16.9%
United States13.2%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sensodyne audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sensodyne customers by region in Germany
#RegionReachAffinity×
01Hamburg~6K1.21×
02Hessen~20K1.19×
03Nordrhein-Westfalen~60K1.17×
04Berlin~10K1.12×
05Bremen~2K1.10×
06Baden-Württemberg~30K1.07×
07Niedersachsen~20K1.05×
08Sachsen~10K1.01×
09Bayern~40K0.97×
10Schleswig-Holstein~8K0.95×
11Brandenburg~7K0.92×
12Sachsen-Anhalt~6K0.92×
13Thüringen~5K0.91×
14Saarland~3K0.90×
15Rheinland-Pfalz~10K0.83×
16Mecklenburg-Vorpommern~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Sensodyne, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sensodyne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sensodyne audience
#·InterestCategoryAffinity×
01LacalutHealth951.13×
02Sunset BlvdPOI276.75×
03Close-Up (toothpaste)Beauty & Wellness196.68×
04Human toothHealth113.83×
05Dental public healthHealth91.87×
06Tooth lossHealth90.91×
07InvisalignHealth63.71×
08HOLLYWOOD SMILEBeauty & Wellness63.71×
09Rixos SungateTravel & Leisure52.21×
10ColgateBeauty & Wellness30.67×
11ToothpasteBeauty & Wellness13.49×
12BanatTravel & Leisure9.60×
13TransylvaniaTravel & Leisure9.17×
14ClinicHealth7.23×
15Eastern EuropeTravel & Leisure5.85×
16DamascusTravel & Leisure4.74×
17RomaniaTravel & Leisure4.63×
18NATOPolitics & Society4.46×
19Internet televisionTechnology & Electronics3.62×
20KauflandShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sensodyne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sensodyne audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
Need for SecurityCONSERVATISM2.10×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sensodyne audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.88×
ExtroversionTHRILL0.95×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sensodyne's target market in Germany?

Sensodyne's target market in Germany covers an estimated 239,609 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sensodyne customers?

42.9% of the Sensodyne audience are female, 57.1% are male, with an average age of 40.6 years.

03

Which brands do Sensodyne fans like most?

Sensodyne fans show strongest brand affinity for Lacalut (951.13×), Dental public health (91.87×), and Close-Up (toothpaste) (196.68×) over the country average.

04

Where do Sensodyne fans live in Germany?

Sensodyne fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sensodyne fans also like?

Beyond Sensodyne itself, the audience over-indexes on Dental public health (91.87×), Close-Up (toothpaste) (196.68×), Invisalign (63.71×), and Sunset Blvd (276.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dental care audiences in Germany

See Sensodyne audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sensodyne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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