Rascasse Audience Intelligence

Banat Audience in Germany

A data profile of the people who buy, follow and care about Banat in Germany — modelled from more than twelve digital signal sources. Banat has an estimated audience of 650,343 people in Germany.

#770among POI in Germany#743in Travel & Leisure

The average Banat fan in Germany is 40.5 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Tottenham Hotspur F.C., André Rieu, 24 (TV series), with strongest over-indexing on Tottenham Hotspur F.C. (10.17× the country average).

Demographically, the Banat audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Banat fan in Germany is balanced, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Tottenham Hotspur F.C..

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banat profile in Germany.

Audience size
650K
in Germany
Gender
48.8%♀
51.2% male
Age
40.5
average years
Country rank
#9431
POI in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Banat fans

48.8% are female, 51.2% are male, average age 40.5.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Banat audience in Germany
MetricValue
Female48.8%
Male51.2%
Average age40.5
Estimated audience size650,343
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Banat audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3924%
40-4928%
50+16%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Banat audience comes from Germany.

Worldwide audience distribution share by country for Banat
CountryShare
Romania63.1%
Italy5.2%
Philippines4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Banat fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.67×
02Bayern~100K1.41×
03Sachsen~40K1.11×
04Hessen~50K1.08×
05Rheinland-Pfalz~40K1.08×
06Thüringen~20K0.98×
07Mecklenburg-Vorpommern~10K0.96×
08Berlin~30K0.95×
09Saarland~7K0.93×
10Niedersachsen~60K0.92×
11Brandenburg~20K0.92×
12Schleswig-Holstein~20K0.91×
13Sachsen-Anhalt~10K0.88×
14Bremen~5K0.87×
15Hamburg~10K0.86×
16Nordrhein-Westfalen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Banat, Germany
0.82×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banat audience
#·InterestCategoryAffinity×
0124 (TV series)Movies & TV13.76×
02Bologna F.C. 1909Sports13.65×
03Tottenham Hotspur F.C.Sports10.17×
04André RieuMusic & Radio8.96×
05CarrefourShopping8.83×
06Automobile DaciaCars & Mobility8.66×
07Health insuranceBusiness & Career6.15×
08RT (TV network)Movies & TV6.00×
09Wizz AirTravel & Leisure5.35×
10Solar energyHome & Garden3.21×
11AutoScout24Cars & Mobility2.81×
12CHECK24Business & Career2.73×
13PostbankBusiness & Career2.51×
14Efficient energy useTechnology & Electronics2.37×
15ReligionBusiness & Career2.24×
16EnergyHome & Garden2.20×
17RyanairTravel & Leisure2.09×
18BankingBusiness & Career1.97×
19EBayShopping1.94×
20TK MaxxShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banat audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.20×
Family OrientationCONSERVATISM1.88×
TraditionCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banat audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.41×
Pet OwnershipJOY0.44×
SustainabilityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Banat have in Germany?

Banat has an estimated audience of 650,343 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Banat fans?

48.8% of Banat fans are female, 51.2% are male, with an average age of 40.5 years.

03

Which brands do Banat fans like most?

Banat fans show strongest brand affinity for Tottenham Hotspur F.C. (10.17×), André Rieu (8.96×), and 24 (TV series) (13.76×) over the country average.

04

Where do Banat fans live in Germany?

Banat fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Banat fans also like?

Beyond Banat itself, the audience over-indexes on André Rieu (8.96×), 24 (TV series) (13.76×), AutoScout24 (2.81×), and CHECK24 (2.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Banat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Banat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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