Banat Audience in Germany
Banat has an estimated audience of 650,343 people in Germany. 48.8% are female, 51.2% are male, average age 40.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Kerala, Pillow, Justice, Natural rubber, Antoine Griezmann.
The average Banat fan in Germany is 40.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Kerala, Pillow, Justice, with strongest over-indexing on Kerala (7.01× the country average). Demographically, the Banat audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Banat fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.5 |
| Estimated audience size | 650,343 |
Audience persona
The typical Banat fan in Germany is balanced, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Kerala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 157,477 | 1.51× |
| Baden-Württemberg | 157,193 | 1.77× |
| Nordrhein-Westfalen | 120,730 | 0.85× |
| Niedersachsen | 60,197 | 0.95× |
| Hessen | 55,213 | 1.11× |
| Sachsen | 35,142 | 1.1× |
| Rheinland-Pfalz | 34,509 | 1.06× |
| Berlin | 28,537 | 0.98× |
| Schleswig-Holstein | 21,679 | 0.93× |
| Brandenburg | 17,175 | 0.85× |
| Thüringen | 15,203 | 0.92× |
| Sachsen-Anhalt | 12,882 | 0.76× |
| Hamburg | 12,770 | 0.87× |
| Mecklenburg-Vorpommern | 10,981 | 0.88× |
| Saarland | 6,325 | 0.79× |
| Bremen | 3,656 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kerala | 7.01× | Travel & Leisure |
| Pillow | 2.12× | Home & Garden |
| Justice | 3.38× | Politics & Society |
| Natural rubber | 1.57× | Cars & Mobility |
| Antoine Griezmann | 3.83× | Sports |
| The Perks of Being a Wallflower (film) | 2.77× | Movies & TV |
| Lebanese cuisine | 1.53× | Food & Beverages |
| Sighthound | 2.82× | Pets & Animals |
| Life of Pi | 1.87× | Movies & TV |
| Leverage (TV series) | 1.56× | Movies & TV |
| Test pilot | 2.21× | |
| Cassoulet | 1.75× | Food & Beverages |
| Brăila | 2.21× | Travel & Leisure |
| Equinix | 2.1× | Business & Career |
| I-Witness | 2× | Movies & TV |
| The Tree of Life (film) | 1.69× | Movies & TV |
| Peschici | 1.82× | Travel & Leisure |
| CAD/CAM dentistry | 1.57× | Health |
| WESH | 1.78× | Movies & TV |
| Cahors | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.33 |
| Family Orientation | CONSERVATISM | 1.16 |
| Price Sensitivity | PREMIUM | 1.07 |
| Spirituality | BALANCE | 0.97 |
| Tradition | CONSERVATISM | 0.92 |
| Risk Appetite | THRILL | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 63.1% |
| Italy | 5.2% |
| Philippines | 4.7% |
See Banat audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Banat have in Germany?
Banat has an estimated audience of 650,343 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Banat fans?
48.8% of Banat fans are female, 51.2% are male, with an average age of 40.5 years.
Which brands do Banat fans like most?
Banat fans show strongest brand affinity for Kerala (7.01×), Pillow (2.12×), and Justice (3.38×) over the country average.
Where do Banat fans live in Germany?
Banat fans in Germany are most concentrated in Bayern (reach 157,477), Baden-Württemberg (reach 157,193), and Nordrhein-Westfalen (reach 120,730). These three regions account for the largest share of the active audience.
What other brands do Banat fans also like?
Beyond Banat itself, the audience over-indexes on Pillow (2.12×), Justice (3.38×), Natural rubber (1.57×), and Antoine Griezmann (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Banat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.