Rascasse Audience Intelligence

André Rieu Audience in Germany

A data profile of the people who buy, follow and care about André Rieu in Germany — modelled from more than twelve digital signal sources. André Rieu has an estimated audience of 1,929,021 people in Germany.

#1among Classical music in Germany#308among Person in Germany#289in Music & Radio

The average André Rieu fan in Germany is 48.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sarah Brightman, Onet.pl, Celine Dion, with strongest over-indexing on Sarah Brightman (34.93× the country average).

Demographically, the André Rieu audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical André Rieu fan in Germany is more female, around 48.8 years old, with strong Spirituality tendencies and a notable affinity for Sarah Brightman.

Category: Music & Radio · Type: Person · Subtype: Classical music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the André Rieu profile in Germany.

Audience size
1.9M
in Germany
Gender
59.6%♀
40.4% male
Age
48.8
average years
Country rank
#3487
Person in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of André Rieu fans

59.6% are female, 40.4% are male, average age 48.8.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for André Rieu audience in Germany
MetricValue
Female59.6%
Male40.4%
Average age48.8
Estimated audience size1,929,021
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the André Rieu audience in Germany
Age bracketShare%
16-196%
20-298%
30-3915%
40-4928%
50+44%
Fig. 04

Worldwide distribution

23.9%

of the worldwide André Rieu audience comes from Germany.

Worldwide audience distribution share by country for André Rieu
CountryShare
Germany23.9%
United Kingdom12.6%
Netherlands12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the André Rieu audience in Germany is strongest.

Fig. 05

Top regions by affinity

André Rieu fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~8K1.43×
02Sachsen-Anhalt~7K1.30×
03Sachsen~10K1.27×
04Mecklenburg-Vorpommern~5K1.24×
05Brandenburg~7K1.08×
06Rheinland-Pfalz~10K1.03×
07Niedersachsen~20K1.02×
08Nordrhein-Westfalen~50K1.00×
09Bayern~30K0.97×
10Schleswig-Holstein~8K0.96×
11Saarland~3K0.96×
12Baden-Württemberg~30K0.88×
13Hessen~10K0.77×
14Hamburg~4K0.75×
15Bremen~1K0.70×
16Berlin~7K0.69×
Fig. 06

Affinity by region

Affinity by region — André Rieu, Germany
0.69×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the André Rieu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for André Rieu audience
#·InterestCategoryAffinity×
01Sarah BrightmanMusic & Radio34.93×
02The Dark TenorMusic & Radio18.81×
03Donald TuskPolitics & Society11.70×
04Onet WiadomościNews11.08×
05Julio IglesiasMusic & Radio11.05×
06TransylvaniaTravel & Leisure9.41×
07Gazeta.plNews9.31×
08Onet.plNews8.68×
09Celine DionMusic & Radio8.58×
10Andrea BocelliMusic & Radio8.46×
11Wirtualna PolskaNews8.10×
12MirasMovies & TV7.67×
13Hungarian languagePolitics & Society7.49×
14Semino RossiMusic & Radio6.90×
15Andy BorgMusic & Radio5.50×
16Eastern EuropeTravel & Leisure5.22×
17Stefan MrossMusic & Radio4.15×
18Deutsch lernenBusiness & Career4.03×
19Local newsNews3.83×
20Roland KaiserMusic & Radio3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the André Rieu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by André Rieu audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.40×
TraditionCONSERVATISM1.19×
Family OrientationCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by André Rieu audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.45×
SustainabilityBALANCE0.52×
Early Adopter MentalityPOWER0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does André Rieu have in Germany?

André Rieu has an estimated audience of 1,929,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of André Rieu fans?

59.6% of André Rieu fans are female, 40.4% are male, with an average age of 48.8 years.

03

Which brands do André Rieu fans like most?

André Rieu fans show strongest brand affinity for Sarah Brightman (34.93×), Onet.pl (8.68×), and Celine Dion (8.58×) over the country average.

04

Where do André Rieu fans live in Germany?

André Rieu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do André Rieu fans also like?

Beyond André Rieu itself, the audience over-indexes on Onet.pl (8.68×), Celine Dion (8.58×), Local news (3.83×), and Semino Rossi (6.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Classical music audiences in Germany

See André Rieu audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for André Rieu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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