Miras Audience in Germany
Miras has an estimated audience of 868,463 people in Germany. 28.8% are female, 71.2% are male, average age 41.1. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Rossmann, Natural rubber, Yoga Journal, Lebanese cuisine, UK garage.
The average Miras fan in Germany is 41.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Rossmann, Natural rubber, Yoga Journal, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Miras audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Miras fans
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 41.1 |
| Estimated audience size | 868,463 |
Audience persona
The typical Miras fan in Germany is more male, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 364,498 | 2.61× |
| Nordrhein-Westfalen | 188,362 | 0.99× |
| Niedersachsen | 79,490 | 0.94× |
| Hessen | 76,906 | 1.16× |
| Baden-Württemberg | 69,492 | 0.59× |
| Berlin | 56,510 | 1.46× |
| Rheinland-Pfalz | 42,239 | 0.97× |
| Sachsen | 31,523 | 0.74× |
| Schleswig-Holstein | 28,739 | 0.92× |
| Brandenburg | 24,704 | 0.92× |
| Hamburg | 19,620 | 1× |
| Thüringen | 16,027 | 0.72× |
| Sachsen-Anhalt | 14,867 | 0.66× |
| Mecklenburg-Vorpommern | 11,234 | 0.68× |
| Saarland | 8,331 | 0.78× |
| Bremen | 6,378 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Natural rubber | 1.91× | Cars & Mobility |
| Yoga Journal | 5.13× | Sports |
| Lebanese cuisine | 1.75× | Food & Beverages |
| UK garage | 1.68× | Music & Radio |
| Brăila | 2.06× | Travel & Leisure |
| Sears | 1.73× | Shopping |
| Hippophae | 1.94× | Health |
| William Boyd (writer) | 1.95× | Literature |
| Yiwu | 1.88× | Travel & Leisure |
| MTV Music (Italy) | 3.18× | Music & Radio |
| CalcioNapoli24.it | 1.75× | News |
| The Tackle Box | 1.57× | Shopping |
| bysTaXx | 4.37× | Internet & Social Media |
| Boyolali Regency | 2.06× | Travel & Leisure |
| Conscious Box | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.23 |
| Travelling | THRILL | 1.22 |
| Risk Appetite | THRILL | 1.18 |
| Need for Security | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1 |
| Price Sensitivity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Germany | 13.6% |
| Brazil | 13.4% |
See Miras audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Miras have in Germany?
Miras has an estimated audience of 868,463 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Miras fans?
28.8% of Miras fans are female, 71.2% are male, with an average age of 41.1 years.
Which brands do Miras fans like most?
Miras fans show strongest brand affinity for Rossmann (1.67×), Natural rubber (1.91×), and Yoga Journal (5.13×) over the country average.
Where do Miras fans live in Germany?
Miras fans in Germany are most concentrated in Bayern (reach 364,498), Nordrhein-Westfalen (reach 188,362), and Niedersachsen (reach 79,490). These three regions account for the largest share of the active audience.
What other brands do Miras fans also like?
Beyond Miras itself, the audience over-indexes on Natural rubber (1.91×), Yoga Journal (5.13×), Lebanese cuisine (1.75×), and UK garage (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.