Miras Audience in Germany
A data profile of the people who buy, follow and care about Miras in Germany — modelled from more than twelve digital signal sources. Miras has an estimated audience of 946,955 people in Germany.
The average Miras fan in Germany is 41.1 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include André Rieu, Robert Lewandowski, AliExpress, with strongest over-indexing on André Rieu (7.67× the country average).
Demographically, the Miras audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Miras fan in Germany is more male, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for André Rieu.
At a glance
The key figures that characterise the Miras profile in Germany.
Search interest · 12-month trend
Demographics of Miras fans
28.8% are female, 71.2% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 41.1 |
| Estimated audience size | 946,955 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 25% | |
| 30-39 | 38% | |
| 40-49 | 30% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Miras audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 13.9% |
| Brazil | 13.3% |
Geography
Where the Miras audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~600K | 4.05× | |
| 02 | Berlin | ~40K | 1.14× | |
| 03 | Hessen | ~60K | 0.97× | |
| 04 | Nordrhein-Westfalen | ~200K | 0.90× | |
| 05 | Rheinland-Pfalz | ~40K | 0.89× | |
| 06 | Bremen | ~6K | 0.87× | |
| 07 | Brandenburg | ~20K | 0.85× | |
| 08 | Niedersachsen | ~70K | 0.84× | |
| 09 | Schleswig-Holstein | ~30K | 0.84× | |
| 10 | Saarland | ~9K | 0.84× | |
| 11 | Hamburg | ~20K | 0.83× | |
| 12 | Thüringen | ~20K | 0.75× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.75× | |
| 14 | Sachsen-Anhalt | ~20K | 0.74× | |
| 15 | Sachsen | ~30K | 0.71× | |
| 16 | Baden-Württemberg | ~80K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Miras audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | André Rieu | Music & Radio | 7.67× | ||
| 02 | Robert Lewandowski | Sports | 6.73× | ||
| 03 | Arnold Schwarzenegger | Movies & TV | 3.34× | ||
| 04 | Virtual reality | Technology & Electronics | 2.88× | ||
| 05 | League of Legends | Games | 2.83× | ||
| 06 | AliExpress | Shopping | 2.67× | ||
| 07 | Catholic Church | Politics & Society | 2.61× | ||
| 08 | Manicure | Beauty & Wellness | 2.57× | ||
| 09 | Permanent makeup | Beauty & Wellness | 2.55× | ||
| 10 | Ryanair | Travel & Leisure | 2.14× | ||
| 11 | Solar energy | Home & Garden | 2.00× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.98× | ||
| 13 | Cocktail | Food & Beverages | 1.92× | ||
| 14 | EBay | Shopping | 1.78× | ||
| 15 | Insurance | Business & Career | 1.62× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.58× | ||
| 17 | Banking | Business & Career | 1.57× | ||
| 18 | Energy | Home & Garden | 1.57× | ||
| 19 | Booking.com | Travel & Leisure | 1.56× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.50× |
Personality of the Miras audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.87× | |
| Need for Security | CONSERVATISM | 1.62× | |
| Travelling | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.05× | |
| DIY Mentality | THRILL | 0.49× | |
| Individualism | JOY | 0.57× |
Frequently asked questions
How many fans does Miras have in Germany?
Miras has an estimated audience of 946,955 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Miras fans?
28.8% of Miras fans are female, 71.2% are male, with an average age of 41.1 years.
Which brands do Miras fans like most?
Miras fans show strongest brand affinity for André Rieu (7.67×), Robert Lewandowski (6.73×), and AliExpress (2.67×) over the country average.
Where do Miras fans live in Germany?
Miras fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Miras fans also like?
Beyond Miras itself, the audience over-indexes on Robert Lewandowski (6.73×), AliExpress (2.67×), Ryanair (2.14×), and EBay (1.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Miras audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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