Rascasse Audience Intelligence

Miras Audience in United States

A data profile of the people who buy, follow and care about Miras in United States — modelled from more than twelve digital signal sources. Miras has an estimated audience of 1,594,878 people in United States.

#69among TV personality in United States#3345among Person in United States#2778in Movies & TV

The average Miras fan in United States is 23.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Telecommunication, Real Madrid C.F., Shakira, with strongest over-indexing on Telecommunication (1.96× the country average).

Demographically, the Miras audience skews more female with an average age of 23.7, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

The typical Miras fan in United States is more female, around 23.7 years old, with strong Tradition tendencies and a notable affinity for Telecommunication.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miras profile in United States.

Audience size
1.6M
in United States
Gender
64.5%♀
35.5% male
Age
23.7
average years
Country rank
#16953
Person in United States
Fig. 01

Search interest · 12-month trend

+144%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miras fans

64.5% are female, 35.5% are male, average age 23.7.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Miras audience in United States
MetricValue
Female64.5%
Male35.5%
Average age23.7
Estimated audience size1,594,878
Fig. 03

Age distribution

Ø 23.7
average years
Age distribution of the Miras audience in United States
Age bracketShare%
16-1962%
20-2929%
30-399%
40-490%
50+0%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Miras audience comes from United States.

Worldwide audience distribution share by country for Miras
CountryShare
United States23.4%
Germany13.9%
Brazil13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miras audience in United States is strongest.

Fig. 05

Top regions by affinity

Miras fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.73×
02California~200K1.40×
03Texas~200K1.31×
04Utah~20K1.31×
05Massachusetts~30K1.23×
06Arizona~40K1.22×
07Hawaii~8K1.22×
08Illinois~50K1.13×
09Alaska~3K1.10×
10New Jersey~40K1.09×
11Indiana~30K1.09×
12New Mexico~8K1.07×
13Georgia~50K1.04×
14Washington~30K1.04×
15Oklahoma~20K1.04×
16South Dakota~3K1.03×
17Nevada~10K1.02×
18Idaho~7K1.02×
19North Dakota~3K1.02×
20North Carolina~40K1.01×
21Kentucky~20K1.01×
22Nebraska~7K1.01×
23Louisiana~20K1.00×
24Florida~100K0.99×
25Kansas~10K0.99×
26Colorado~20K0.98×
27Arkansas~10K0.98×
28Virginia~30K0.97×
29Maryland~20K0.97×
30Connecticut~10K0.97×
31Pennsylvania~50K0.95×
32Iowa~10K0.95×
33Michigan~40K0.94×
34Missouri~20K0.94×
35South Carolina~20K0.94×
36Minnesota~20K0.94×
37Oregon~20K0.94×
38Ohio~40K0.93×
39Wisconsin~20K0.90×
40Rhode Island~4K0.90×
41Tennessee~30K0.89×
42Montana~4K0.89×
43West Virginia~6K0.87×
44Alabama~20K0.86×
45Mississippi~10K0.86×
46New Hampshire~5K0.85×
47Delaware~3K0.85×
48Maine~4K0.81×
49Washington, District of Columbia~3K0.78×
50Vermont~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Miras, United States
0.76×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miras audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miras audience
#·InterestCategoryAffinity×
01ShakiraMusic & Radio4.58×
02Road crewPolitics & Society4.03×
03Soap operaMovies & TV2.92×
04Univision HoustonMovies & TV2.92×
05Real Madrid C.F.Sports2.28×
064K resolutionTechnology & Electronics2.07×
07TelecommunicationTechnology & Electronics1.96×
08HondaCars & Mobility1.96×
09Soft drinksFood & Beverages1.87×
10FC BarcelonaSports1.82×
11Victoria's SecretFashion & Accessoires1.82×
12VolleyballSports1.78×
13Hard rockMusic & Radio1.74×
14Solar energyHome & Garden1.70×
15Air pollutionHealth1.65×
16WWESports1.60×
17Credit (finance)Business & Career1.60×
18SamsungTechnology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miras audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miras audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.41×
Need for SecurityCONSERVATISM1.38×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miras audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.40×
TravellingTHRILL0.48×
Sports ActivityPOWER0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miras have in United States?

Miras has an estimated audience of 1,594,878 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Miras fans?

64.5% of Miras fans are female, 35.5% are male, with an average age of 23.7 years.

03

Which brands do Miras fans like most?

Miras fans show strongest brand affinity for Telecommunication (1.96×), Real Madrid C.F. (2.28×), and Shakira (4.58×) over the country average.

04

Where do Miras fans live in United States?

Miras fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Miras fans also like?

Beyond Miras itself, the audience over-indexes on Real Madrid C.F. (2.28×), Shakira (4.58×), Soft drinks (1.87×), and Soap opera (2.92×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Miras audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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