Miras Audience in United States
Miras has an estimated audience of 1,433,075 people in United States. 64.5% are female, 35.5% are male, average age 23.7. Top regions: California, Texas, Florida. Top brand affinities: Panama, Sears, Lebanese cuisine, REO Speedwagon, Commercial mortgage.
The average Miras fan in United States is 23.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panama, Sears, Lebanese cuisine, with strongest over-indexing on Panama (3.59× the country average). Demographically, the Miras audience skews more female with an average age of 23.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Miras fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 23.7 |
| Estimated audience size | 1,433,075 |
Audience persona
The typical Miras fan in United States is more female, around 23.7 years old, with strong Extroversion tendencies and a notable affinity for Panama.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 234,770 | 1.49× |
| Texas | 146,773 | 1.19× |
| Florida | 107,739 | 1.11× |
| New York | 94,703 | 1.18× |
| Illinois | 60,526 | 1.27× |
| Georgia | 52,270 | 1.18× |
| Massachusetts | 51,480 | 1.82× |
| North Carolina | 47,514 | 1.1× |
| Pennsylvania | 44,927 | 0.93× |
| Ohio | 41,299 | 0.94× |
| Michigan | 38,200 | 1.02× |
| New Jersey | 36,592 | 1× |
| Virginia | 34,513 | 0.99× |
| Washington | 33,829 | 1.18× |
| Indiana | 31,712 | 1.21× |
| Tennessee | 29,197 | 1.02× |
| Arizona | 28,770 | 0.98× |
| Maryland | 27,055 | 1.1× |
| Colorado | 24,250 | 1.07× |
| Minnesota | 21,998 | 1.07× |
| Missouri | 21,625 | 0.94× |
| South Carolina | 19,707 | 0.91× |
| Wisconsin | 19,169 | 0.89× |
| Louisiana | 18,845 | 1.02× |
| Oregon | 17,288 | 1.05× |
| Alabama | 16,634 | 0.83× |
| Connecticut | 16,445 | 1.14× |
| Kentucky | 16,317 | 0.91× |
| Oklahoma | 14,357 | 0.9× |
| Nevada | 12,711 | 0.92× |
| Utah | 12,184 | 0.95× |
| Iowa | 12,110 | 1.03× |
| Arkansas | 11,254 | 0.95× |
| Kansas | 10,774 | 0.95× |
| Mississippi | 9,988 | 0.85× |
| Nebraska | 6,626 | 0.92× |
| New Mexico | 6,618 | 0.92× |
| Idaho | 6,562 | 0.91× |
| Hawaii | 5,796 | 0.94× |
| New Hampshire | 5,330 | 0.94× |
| Washington, District of Columbia | 4,535 | 1.05× |
| Maine | 4,478 | 0.87× |
| West Virginia | 4,358 | 0.65× |
| Rhode Island | 4,320 | 0.95× |
| Montana | 3,266 | 0.82× |
| North Dakota | 3,083 | 1.05× |
| Delaware | 2,961 | 0.75× |
| South Dakota | 2,763 | 0.83× |
| Alaska | 2,542 | 0.83× |
| Vermont | 2,046 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panama | 3.59× | Travel & Leisure |
| Sears | 1.8× | Shopping |
| Lebanese cuisine | 2.35× | Food & Beverages |
| REO Speedwagon | 2.22× | Music & Radio |
| Commercial mortgage | 1.66× | Business & Career |
| Bumbershoot | 2.51× | Music & Radio |
| T. Harv Eker | 1.66× | Literature |
| Iowa State Wrestling | 1.59× | Sports |
| BumBum | 2.91× | Sports |
| Mamicile Iubesc | 1.53× | |
| Kazimierz Wielki University in Bydgoszcz | 2.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.43 |
| Risk Appetite | THRILL | 1.09 |
| Price Sensitivity | PREMIUM | 1.01 |
| Need for Security | CONSERVATISM | 1 |
| Spirituality | BALANCE | 0.99 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Germany | 13.6% |
| Brazil | 13.4% |
See Miras audiences in other countries
More TV personality audiences in United States
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Frequently asked questions
How many fans does Miras have in United States?
Miras has an estimated audience of 1,433,075 people in United States, concentrated in California and Texas.
What is the gender split and age of Miras fans?
64.5% of Miras fans are female, 35.5% are male, with an average age of 23.7 years.
Which brands do Miras fans like most?
Miras fans show strongest brand affinity for Panama (3.59×), Sears (1.8×), and Lebanese cuisine (2.35×) over the country average.
Where do Miras fans live in United States?
Miras fans in United States are most concentrated in California (reach 234,770), Texas (reach 146,773), and Florida (reach 107,739). These three regions account for the largest share of the active audience.
What other brands do Miras fans also like?
Beyond Miras itself, the audience over-indexes on Sears (1.8×), Lebanese cuisine (2.35×), REO Speedwagon (2.22×), and Commercial mortgage (1.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Miras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.