Miras Audience in United States

Miras logo

Miras has an estimated audience of 1,433,075 people in United States. 64.5% are female, 35.5% are male, average age 23.7. Top regions: California, Texas, Florida. Top brand affinities: Real Madrid C.F., FC Barcelona, Shakira, Ultimate Fighting Championship, Reggae.

The average Miras fan in United States is 23.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real Madrid C.F., FC Barcelona, Shakira, with strongest over-indexing on Real Madrid C.F. (2.91× the country average). Demographically, the Miras audience skews more female with an average age of 23.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Miras fans

Demographic split for Miras audience in United States
MetricValue
Female64.5%
Male35.5%
Average age23.7
Estimated audience size1,433,075

Audience persona

The typical Miras fan in United States is more female, around 23.7 years old, with strong Extroversion tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Miras in United States
RegionReachAffinity
California234,7701.49×
Texas146,7731.19×
Florida107,7391.11×
New York94,7031.18×
Illinois60,5261.27×
Georgia52,2701.18×
Massachusetts51,4801.82×
North Carolina47,5141.1×
Pennsylvania44,9270.93×
Ohio41,2990.94×
Michigan38,2001.02×
New Jersey36,592
Virginia34,5130.99×
Washington33,8291.18×
Indiana31,7121.21×
Tennessee29,1971.02×
Arizona28,7700.98×
Maryland27,0551.1×
Colorado24,2501.07×
Minnesota21,9981.07×
Missouri21,6250.94×
South Carolina19,7070.91×
Wisconsin19,1690.89×
Louisiana18,8451.02×
Oregon17,2881.05×
Alabama16,6340.83×
Connecticut16,4451.14×
Kentucky16,3170.91×
Oklahoma14,3570.9×
Nevada12,7110.92×
Utah12,1840.95×
Iowa12,1101.03×
Arkansas11,2540.95×
Kansas10,7740.95×
Mississippi9,9880.85×
Nebraska6,6260.92×
New Mexico6,6180.92×
Idaho6,5620.91×
Hawaii5,7960.94×
New Hampshire5,3300.94×
Washington, District of Columbia4,5351.05×
Maine4,4780.87×
West Virginia4,3580.65×
Rhode Island4,3200.95×
Montana3,2660.82×
North Dakota3,0831.05×
Delaware2,9610.75×
South Dakota2,7630.83×
Alaska2,5420.83×
Vermont2,0460.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miras audience
BrandAffinityCategory
Real Madrid C.F.2.91×Sports
FC Barcelona2.51×Sports
Shakira3.59×Music & Radio
Ultimate Fighting Championship1.52×Sports
Reggae1.53×Music & Radio
Soap opera2.22×Movies & TV
Rihanna1.66×Music & Radio
Jennifer Lopez1.8×Music & Radio
Beyoncé1.66×Music & Radio
Video blog1.51×Internet & Social Media
Road crew4.76×Politics & Society
Victoria's Secret1.59×Fashion & Accessoires
Education Status 122.35×
Frequent international travelers1.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miras audience
TraitClusterScore
ExtroversionTHRILL1.43
Risk AppetiteTHRILL1.09
Price SensitivityPREMIUM1.01
Need for SecurityCONSERVATISM1
SpiritualityBALANCE0.99
TraditionCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Miras
CountryShare
United States22.4%
Germany13.6%
Brazil13.4%

See Miras audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Miras have in United States?

Miras has an estimated audience of 1,433,075 people in United States, concentrated in California and Texas.

What is the gender split and age of Miras fans?

64.5% of Miras fans are female, 35.5% are male, with an average age of 23.7 years.

Which brands do Miras fans like most?

Miras fans show strongest brand affinity for Real Madrid C.F. (2.91×), FC Barcelona (2.51×), and Shakira (3.59×) over the country average.

Where do Miras fans live in United States?

Miras fans in United States are most concentrated in California (reach 234,770), Texas (reach 146,773), and Florida (reach 107,739). These three regions account for the largest share of the active audience.

What other brands do Miras fans also like?

Beyond Miras itself, the audience over-indexes on FC Barcelona (2.51×), Shakira (3.59×), Ultimate Fighting Championship (1.52×), and Reggae (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.