Road crew Audience in United States

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Road crew has an estimated audience of 673,326 people in United States. 34.8% are female, 65.2% are male, average age 43.3. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, Minnesota, Urban Outfitters, Springfield, Illinois, Israel.

The average Road crew fan in United States is 43.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, Minnesota, Urban Outfitters, with strongest over-indexing on Dog breed (1.57× the country average). Demographically, the Road crew audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Road crew fans

Demographic split for Road crew audience in United States
MetricValue
Female34.8%
Male65.2%
Average age43.3
Estimated audience size673,326

Audience persona

The typical Road crew fan in United States is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Road crew in United States
RegionReachAffinity
Texas85,7161.48×
California80,5681.09×
Florida65,5401.44×
Georgia55,8452.69×
New York54,2651.44×
Illinois29,6691.32×
Missouri26,9502.48×
North Carolina26,8871.33×
Pennsylvania26,7231.18×
New Jersey26,1021.52×
Ohio22,0931.07×
Michigan18,7491.06×
Tennessee18,4921.37×
Virginia17,7681.08×
Maryland15,5001.34×
Arizona15,3611.12×
Washington13,3150.99×
Indiana12,8631.05×
South Carolina12,8451.27×
Massachusetts11,9890.9×
Alabama11,2181.19×
Colorado10,7461.01×
Louisiana10,2391.18×
Wisconsin8,5240.84×
Kentucky8,1640.97×
Minnesota7,9620.83×
Oklahoma7,3800.99×
Oregon7,3400.95×
Nevada7,1611.1×
Connecticut6,6830.99×
Mississippi6,0591.09×
Arkansas5,4760.99×
Utah5,0720.84×
Kansas3,9260.74×
Iowa3,2780.59×
New Mexico2,9810.88×
West Virginia2,4780.79×
Nebraska2,4370.72×
Idaho2,3190.69×
Washington, District of Columbia2,3191.15×
New Hampshire2,1540.81×
Delaware2,0191.09×
Hawaii1,9810.68×
Rhode Island1,8650.87×
Maine1,7770.74×
Montana1,2670.68×
South Dakota1,2020.77×
North Dakota1,1630.84×
Vermont1,1140.94×
Alaska6730.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road crew audience
BrandAffinityCategory
Dog breed1.57×Pets & Animals
Minnesota1.55×Travel & Leisure
Urban Outfitters1.64×Shopping
Springfield, Illinois8.66×Travel & Leisure
Israel1.61×Travel & Leisure
Winemaking3.21×Food & Beverages
Wikia2.37×Internet & Social Media
Vocal harmony2.39×Music & Radio
JDSU1.57×Business & Career
Elsword8.18×Games
Home staging2.57×Home & Garden
N1 road (South Africa)1.99×Travel & Leisure
Salman Khan3.77×Movies & TV
Hipster4.13×Politics & Society
Monogram1.6×Home & Garden
Keith Stanfield2.68×Movies & TV
Stamp collecting1.82×Home & Garden
Corona (band)2.18×Music & Radio
Google Analytics1.84×Internet & Social Media
HydraFacial3.01×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road crew audience
TraitClusterScore
Quality AwarenessPREMIUM1.35
PatriotismCONSERVATISM1.34
IndividualismJOY1.27
Luxury OrientationPREMIUM1.27
Convenience OrientationPREMIUM1.27
Need for SecurityCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Road crew
CountryShare
United States44.5%
Brazil12.0%
India6.4%

See Road crew audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Road crew have in United States?

Road crew has an estimated audience of 673,326 people in United States, concentrated in Texas and California.

What is the gender split and age of Road crew fans?

34.8% of Road crew fans are female, 65.2% are male, with an average age of 43.3 years.

Which brands do Road crew fans like most?

Road crew fans show strongest brand affinity for Dog breed (1.57×), Minnesota (1.55×), and Urban Outfitters (1.64×) over the country average.

Where do Road crew fans live in United States?

Road crew fans in United States are most concentrated in Texas (reach 85,716), California (reach 80,568), and Florida (reach 65,540). These three regions account for the largest share of the active audience.

What other brands do Road crew fans also like?

Beyond Road crew itself, the audience over-indexes on Minnesota (1.55×), Urban Outfitters (1.64×), Springfield, Illinois (8.66×), and Israel (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road crew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.