A data profile of the people who buy, follow and care about Road crew in United States — modelled from more than twelve digital signal sources. Road crew has an estimated audience of 673,326 people in United States.
The average Road crew fan in United States is 43.3 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Instant messaging, Spanish language, FIFA World Cup 2026, with strongest over-indexing on Instant messaging (5.99× the country average).
Demographically, the Road crew audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Road crew fan in United States is more male, around 43.3 years old, with strong Spirituality tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Road crew profile in United States.
34.8% are female, 65.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 43.3 |
| Estimated audience size | 673,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 27% |
Where the Road crew audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~50K | 2.59× | |
| 02 | New Jersey | ~30K | 1.47× | |
| 03 | Florida | ~60K | 1.41× | |
| 04 | Texas | ~80K | 1.40× | |
| 05 | New York | ~50K | 1.37× | |
| 06 | Tennessee | ~20K | 1.34× | |
| 07 | Missouri | ~10K | 1.33× | |
| 08 | Maryland | ~20K | 1.32× | |
| 09 | North Carolina | ~30K | 1.27× | |
| 10 | Illinois | ~30K | 1.26× | |
| 11 | South Carolina | ~10K | 1.24× | |
| 12 | Michigan | ~20K | 1.20× | |
| 13 | Alabama | ~10K | 1.19× | |
| 14 | Louisiana | ~10K | 1.17× | |
| 15 | Pennsylvania | ~30K | 1.15× | |
| 16 | Washington, District of Columbia | ~2K | 1.14× | |
| 17 | Mississippi | ~6K | 1.12× | |
| 18 | Arizona | ~20K | 1.10× | |
| 19 | Nevada | ~7K | 1.09× | |
| 20 | Delaware | ~2K | 1.08× | |
| 21 | Virginia | ~20K | 1.05× | |
| 22 | California | ~80K | 1.04× | |
| 23 | Ohio | ~20K | 1.04× | |
| 24 | Wisconsin | ~10K | 1.04× | |
| 25 | Indiana | ~10K | 1.02× | |
| 26 | Arkansas | ~6K | 1.01× | |
| 27 | Connecticut | ~7K | 1.00× | |
| 28 | Colorado | ~10K | 0.99× | |
| 29 | Oklahoma | ~7K | 0.99× | |
| 30 | Washington | ~10K | 0.97× | |
| 31 | Kentucky | ~8K | 0.97× | |
| 32 | Oregon | ~7K | 0.96× | |
| 33 | Vermont | ~1K | 0.95× | |
| 34 | New Mexico | ~3K | 0.93× | |
| 35 | New Hampshire | ~2K | 0.91× | |
| 36 | Rhode Island | ~2K | 0.91× | |
| 37 | Massachusetts | ~10K | 0.90× | |
| 38 | Montana | ~2K | 0.90× | |
| 39 | West Virginia | ~3K | 0.89× | |
| 40 | Utah | ~5K | 0.87× | |
| 41 | Minnesota | ~8K | 0.84× | |
| 42 | Maine | ~2K | 0.84× | |
| 43 | Alaska | ~1K | 0.83× | |
| 44 | North Dakota | ~1K | 0.83× | |
| 45 | Nebraska | ~3K | 0.81× | |
| 46 | Kansas | ~4K | 0.80× | |
| 47 | South Dakota | ~1K | 0.80× | |
| 48 | Idaho | ~3K | 0.79× | |
| 49 | Hawaii | ~2K | 0.79× | |
| 50 | Iowa | ~4K | 0.71× |
The strongest cross-interests of the Road crew audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Liga | Sports | 7.97× | ||
| 02 | Telenovela | Movies & TV | 7.81× | ||
| 03 | Mariachi | Music & Radio | 7.01× | ||
| 04 | Broadcast engineering | Business & Career | 6.72× | ||
| 05 | Liga MX | Sports | 6.08× | ||
| 06 | Spanish language | Politics & Society | 6.01× | ||
| 07 | Instant messaging | Internet & Social Media | 5.99× | ||
| 08 | Milwaukee Brewers | Sports | 5.37× | ||
| 09 | O'Reilly Auto Parts | Cars & Mobility | 3.70× | ||
| 10 | Mexico | Travel & Leisure | 3.19× | ||
| 11 | AutoZone | Cars & Mobility | 2.96× | ||
| 12 | MSN | News | 2.84× | ||
| 13 | Soccer | Sports | 2.63× | ||
| 14 | FIFA World Cup 2026 | Sports | 2.50× | ||
| 15 | FIFA World Cup | Sports | 2.12× | ||
| 16 | Beverages | Food & Beverages | 1.74× | ||
| 17 | Food and drink | Food & Beverages | 1.70× | ||
| 18 | Food | Food & Beverages | 1.65× | ||
| 19 | Fitness and wellness | Sports | 1.57× | ||
| 20 | Family | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.45× | |
| Tradition | CONSERVATISM | 1.18× | |
| Price Sensitivity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Individualism | JOY | 0.67× | |
| Design Affinity | PREMIUM | 0.68× |
Road crew has an estimated audience of 673,326 people in United States, concentrated in Texas and California.
34.8% of Road crew fans are female, 65.2% are male, with an average age of 43.3 years.
Road crew fans show strongest brand affinity for Instant messaging (5.99×), Spanish language (6.01×), and FIFA World Cup 2026 (2.5×) over the country average.
Road crew fans in United States are most concentrated in Texas (reach ~80K), California (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Road crew itself, the audience over-indexes on Spanish language (6.01×), FIFA World Cup 2026 (2.5×), La Liga (7.97×), and Telenovela (7.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Road crew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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