Rascasse Audience Intelligence

Telenovela Audience in United States

A data profile of the people who buy, follow and care about Telenovela in United States — modelled from more than twelve digital signal sources. Telenovela has an estimated audience of 10,338,400 people in United States.

#2220among Topic in United States#254in Movies & TV

The average Telenovela fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telenovela profile in United States.

Audience size
10.3M
in United States
Gender
55.6%♀
44.4% male
Age
33.6
average years
Country rank
#3461
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telenovela fans

55.6% are female, 44.4% are male, average age 33.6.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Telenovela audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.6
Estimated audience size10,338,400
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Telenovela audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3920%
40-4916%
50+9%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Telenovela audience comes from United States.

Worldwide audience distribution share by country for Telenovela
CountryShare
United States18.4%
Mexico15.8%
Brazil13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telenovela audience in United States is strongest.

Fig. 05

Top regions by affinity

Telenovela fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.30×
02Texas~1M1.22×
03Nevada~100K1.22×
04Georgia~400K1.20×
05Arizona~200K1.18×
06Maryland~200K1.18×
07Hawaii~50K1.16×
08Washington~200K1.15×
09Florida~800K1.12×
10Oklahoma~100K1.11×
11New Mexico~60K1.11×
12New York~600K1.09×
13Oregon~100K1.09×
14New Jersey~300K1.08×
15West Virginia~50K1.08×
16Kentucky~100K1.07×
17North Carolina~300K1.06×
18Utah~100K1.06×
19Delaware~30K1.06×
20Tennessee~200K1.05×
21Virginia~300K1.04×
22Louisiana~100K1.04×
23Connecticut~100K1.04×
24Idaho~50K1.02×
25Arkansas~90K1.01×
26Illinois~300K1.00×
27Mississippi~90K1.00×
28Kansas~80K0.99×
29Massachusetts~200K0.98×
30Indiana~200K0.98×
31South Carolina~200K0.98×
32Rhode Island~30K0.98×
33Pennsylvania~300K0.97×
34Colorado~200K0.97×
35Michigan~300K0.96×
36Alaska~20K0.96×
37Ohio~300K0.94×
38Missouri~200K0.94×
39North Dakota~20K0.94×
40Minnesota~100K0.93×
41Alabama~100K0.92×
42Washington, District of Columbia~30K0.91×
43Nebraska~50K0.90×
44Wisconsin~100K0.86×
45South Dakota~20K0.86×
46Iowa~70K0.85×
47New Hampshire~30K0.85×
48Maine~30K0.85×
49Montana~20K0.84×
50Vermont~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Telenovela, United States
0.84×1.00×1.30×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Telenovela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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