A data profile of the people who buy, follow and care about Telenovela in Mexico — modelled from more than twelve digital signal sources. Telenovela has an estimated audience of 8,888,322 people in Mexico.
The average Telenovela fan in Mexico is 30.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state).
The key figures that characterise the Telenovela profile in Mexico.
53.8% are female, 46.2% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 30.0 |
| Estimated audience size | 8,888,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Telenovela audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 15.8% |
| Brazil | 13.9% |
Where the Telenovela audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chiapas | ~400K | 1.56× | |
| 02 | Morelos | ~200K | 1.44× | |
| 03 | Campeche | ~90K | 1.28× | |
| 04 | Veracruz (state) | ~700K | 1.26× | |
| 05 | Oaxaca | ~300K | 1.25× | |
| 06 | Yucatan | ~200K | 1.18× | |
| 07 | Guerrero | ~200K | 1.05× | |
| 08 | Nayarit | ~90K | 1.01× | |
| 09 | Distrito Federal | ~1M | 0.97× | |
| 10 | Michoacan de Ocampo | ~300K | 0.97× | |
| 11 | Jalisco | ~600K | 0.96× | |
| 12 | Puebla | ~500K | 0.96× | |
| 13 | State of Mexico | ~1M | 0.95× | |
| 14 | Hidalgo | ~200K | 0.95× | |
| 15 | Guanajuato | ~400K | 0.93× | |
| 16 | Baja California Sur | ~70K | 0.92× | |
| 17 | Durango | ~100K | 0.91× | |
| 18 | Colima | ~50K | 0.91× | |
| 19 | Zacatecas | ~100K | 0.89× | |
| 20 | Nuevo Leon | ~500K | 0.88× | |
| 21 | Coahuila de Zaragoza | ~200K | 0.88× | |
| 22 | Aguascalientes | ~100K | 0.88× | |
| 23 | Baja California | ~300K | 0.84× | |
| 24 | Chihuahua | ~300K | 0.84× | |
| 25 | Sinaloa | ~200K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Telenovela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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