Telenovela Audience in Mexico

Telenovela has an estimated audience of 8,888,322 people in Mexico. 53.8% are female, 46.2% are male, average age 30.0. Top regions: State of Mexico, Distrito Federal, Veracruz (state).

The average Telenovela fan in Mexico is 30.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state).

Category: Movies & TV · Type: Topic

Demographics of Telenovela fans

Demographic split for Telenovela audience in Mexico
MetricValue
Female53.8%
Male46.2%
Average age30.0
Estimated audience size8,888,322

Telenovela fans by region: top regions in Mexico

Top regions ranked by reach for Telenovela in Mexico
RegionReachAffinity
State of Mexico~1M0.95×
Distrito Federal~1M0.97×
Veracruz (state)~700K1.26×
Jalisco~600K0.96×
Nuevo Leon~500K0.88×
Puebla~500K0.96×
Chiapas~400K1.56×
Guanajuato~400K0.93×
Baja California~300K0.84×
Oaxaca~300K1.25×
Michoacan de Ocampo~300K0.97×
Chihuahua~300K0.84×
Guerrero~200K1.05×
Coahuila de Zaragoza~200K0.88×
Morelos~200K1.44×
Yucatan~200K1.18×
Hidalgo~200K0.95×
Sinaloa~200K0.82×
Durango~100K0.91×
Zacatecas~100K0.89×
Aguascalientes~100K0.88×
Nayarit~90K1.01×
Campeche~90K1.28×
Baja California Sur~70K0.92×
Colima~50K0.91×

Worldwide distribution

Worldwide audience distribution share by country for Telenovela
CountryShare
United States18.4%
Mexico15.8%
Brazil13.9%

See Telenovela audiences in other countries

More Movies & TV audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Telenovela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.