Telenovela Audience in Mexico
Telenovela has an estimated audience of 8,888,322 people in Mexico. 53.8% are female, 46.2% are male, average age 30.0. Top regions: State of Mexico, Distrito Federal, Veracruz (state).
The average Telenovela fan in Mexico is 30.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Demographically, the Telenovela audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Spirituality, Creativity.
Category: Movies & TV · Type: Topic
Demographics of Telenovela fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 30.0 |
| Estimated audience size | 8,888,322 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,153,526 | 0.95× |
| Distrito Federal | 1,127,811 | 0.96× |
| Veracruz (state) | 691,076 | 1.32× |
| Jalisco | 625,766 | 0.95× |
| Chiapas | 474,747 | 1.78× |
| Nuevo Leon | 453,417 | 0.85× |
| Puebla | 443,779 | 0.94× |
| Guanajuato | 382,087 | 0.91× |
| Oaxaca | 338,304 | 1.37× |
| Michoacan de Ocampo | 292,123 | 0.95× |
| Baja California | 278,294 | 0.75× |
| Morelos | 258,395 | 1.68× |
| Guerrero | 244,786 | 1.08× |
| Yucatan | 235,517 | 1.28× |
| Chihuahua | 223,849 | 0.73× |
| Coahuila de Zaragoza | 211,356 | 0.79× |
| Hidalgo | 198,226 | 0.92× |
| Sinaloa | 166,417 | 0.71× |
| Campeche | 107,223 | 1.58× |
| Durango | 93,311 | 0.76× |
| Nayarit | 87,609 | 1.02× |
| Aguascalientes | 77,746 | 0.69× |
| Zacatecas | 74,593 | 0.66× |
| Baja California Sur | 52,944 | 0.75× |
| Colima | 34,968 | 0.61× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.4 |
| Creativity | OPEN | 1.39 |
| Travelling | THRILL | 1.27 |
| Urban Lifestyle | OPEN | 1.24 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 15.8% |
| Brazil | 13.9% |
See Telenovela audiences in other countries
More Movies & TV audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Telenovela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.