A data profile of the people who buy, follow and care about Telenovela in Spain — modelled from more than twelve digital signal sources. Telenovela has an estimated audience of 2,782,806 people in Spain.
The average Telenovela fan in Spain is 38.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
The key figures that characterise the Telenovela profile in Spain.
63.0% are female, 37.0% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 38.7 |
| Estimated audience size | 2,782,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Telenovela audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 15.8% |
| Brazil | 13.9% |
Where the Telenovela audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~200K | 1.44× | |
| 02 | Castile and León | ~100K | 1.20× | |
| 03 | Andalusia | ~600K | 1.18× | |
| 04 | Cantabria | ~40K | 1.10× | |
| 05 | Canary Islands | ~200K | 1.08× | |
| 06 | Castilla-La Mancha | ~100K | 1.03× | |
| 07 | Catalonia | ~500K | 1.02× | |
| 08 | Community of Madrid | ~500K | 1.02× | |
| 09 | Region of Murcia | ~100K | 1.00× | |
| 10 | Aragon | ~70K | 0.98× | |
| 11 | La Rioja | ~20K | 0.96× | |
| 12 | Extremadura | ~60K | 0.94× | |
| 13 | Principality of Asturias | ~60K | 0.93× | |
| 14 | Navarre | ~30K | 0.91× | |
| 15 | Comunidad Valenciana | ~300K | 0.90× | |
| 16 | Basque Autonomous Country | ~90K | 0.90× | |
| 17 | Balearic Islands | ~70K | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Telenovela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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