Telenovela Audience in Germany
Telenovela has an estimated audience of 494,112 people in Germany. 56.5% are female, 43.5% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rote Rosen (TV series), Storm of Love, In aller Freundschaft, Emotion, Movies.
The average Telenovela fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rote Rosen (TV series), Storm of Love, In aller Freundschaft, with strongest over-indexing on Rote Rosen (TV series) (19.51× the country average). Demographically, the Telenovela audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Telenovela fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 34.7 |
| Estimated audience size | 494,112 |
Audience persona
The typical Telenovela fan in Germany is more female, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Rote Rosen (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,983 | 1.06× |
| Bayern | 72,968 | 0.92× |
| Baden-Württemberg | 61,608 | 0.91× |
| Niedersachsen | 52,077 | 1.09× |
| Hessen | 36,226 | 0.96× |
| Rheinland-Pfalz | 24,662 | 1× |
| Sachsen | 24,261 | 1× |
| Berlin | 22,420 | 1.01× |
| Schleswig-Holstein | 17,445 | 0.98× |
| Brandenburg | 16,291 | 1.06× |
| Sachsen-Anhalt | 14,131 | 1.1× |
| Thüringen | 13,065 | 1.04× |
| Hamburg | 10,414 | 0.93× |
| Mecklenburg-Vorpommern | 10,032 | 1.06× |
| Saarland | 5,302 | 0.87× |
| Bremen | 4,171 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rote Rosen (TV series) | 19.51× | Movies & TV |
| Storm of Love | 5.79× | Movies & TV |
| In aller Freundschaft | 6.05× | Movies & TV |
| Emotion | 5.42× | Health |
| Movies | 2.12× | Movies & TV |
| Funny Videos | 7.73× | Internet & Social Media |
| Bad Bunny | 7.1× | Music & Radio |
| Maquillaje Profesional | 9.17× | Beauty & Wellness |
| Exame Nacional do Ensino Médio | 13.06× | Business & Career |
| Vestibular | 11.97× | Health |
| Online shopping | 1.7× | Shopping |
| Beauty | 1.7× | Beauty & Wellness |
| Design | 1.61× | Home & Garden |
| Easy (store) | 8.36× | Home & Garden |
| Soap opera | 4.86× | Movies & TV |
| Megan Fox | 5.19× | Movies & TV |
| Euphoria | 2× | Movies & TV |
| Música popular brasileira | 11.13× | Music & Radio |
| Rede Globo | 22.46× | Movies & TV |
| Mark Zuckerberg | 7.9× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.8 |
| Mindfulness | BALANCE | 1.66 |
| Convenience Orientation | PREMIUM | 1.43 |
| Community Orientation | OPEN | 1.35 |
| Extroversion | THRILL | 1.21 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 15.8% |
| Brazil | 13.9% |
See Telenovela audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Telenovela have in Germany?
Telenovela has an estimated audience of 494,112 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Telenovela fans?
56.5% of Telenovela fans are female, 43.5% are male, with an average age of 34.7 years.
Which brands do Telenovela fans like most?
Telenovela fans show strongest brand affinity for Rote Rosen (TV series) (19.51×), Storm of Love (5.79×), and In aller Freundschaft (6.05×) over the country average.
Where do Telenovela fans live in Germany?
Telenovela fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,983), Bayern (reach 72,968), and Baden-Württemberg (reach 61,608). These three regions account for the largest share of the active audience.
What other brands do Telenovela fans also like?
Beyond Telenovela itself, the audience over-indexes on Storm of Love (5.79×), In aller Freundschaft (6.05×), Emotion (5.42×), and Movies (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telenovela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.