Rascasse Audience Intelligence

Telenovela Audience in Germany

A data profile of the people who buy, follow and care about Telenovela in Germany — modelled from more than twelve digital signal sources. Telenovela has an estimated audience of 494,112 people in Germany.

#4703among Topic in Germany#1856in Movies & TV

The average Telenovela fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rote Rosen (TV series), Storm of Love, In aller Freundschaft, with strongest over-indexing on Rote Rosen (TV series) (19.51× the country average).

Demographically, the Telenovela audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Telenovela fan in Germany is more female, around 34.7 years old, with strong Mindfulness tendencies and a notable affinity for Rote Rosen (TV series).

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telenovela profile in Germany.

Audience size
494K
in Germany
Gender
56.5%♀
43.5% male
Age
34.7
average years
Country rank
#11863
Topic in Germany
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telenovela fans

56.5% are female, 43.5% are male, average age 34.7.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Telenovela audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age34.7
Estimated audience size494,112
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Telenovela audience in Germany
Age bracketShare%
16-1932%
20-2920%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Telenovela audience comes from Germany.

Worldwide audience distribution share by country for Telenovela
CountryShare
United States18.4%
Mexico15.8%
Brazil13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telenovela audience in Germany is strongest.

Fig. 05

Top regions by affinity

Telenovela fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.11×
02Mecklenburg-Vorpommern~10K1.07×
03Thüringen~10K1.06×
04Niedersachsen~50K1.05×
05Brandenburg~20K1.04×
06Nordrhein-Westfalen~100K1.03×
07Berlin~20K1.02×
08Sachsen~20K1.01×
09Bremen~4K1.00×
10Rheinland-Pfalz~20K0.98×
11Hessen~40K0.97×
12Schleswig-Holstein~20K0.97×
13Hamburg~10K0.95×
14Saarland~6K0.94×
15Baden-Württemberg~60K0.91×
16Bayern~70K0.90×
Fig. 06

Affinity by region

Affinity by region — Telenovela, Germany
0.90×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telenovela audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telenovela audience
#·InterestCategoryAffinity×
01Rede GloboMovies & TV22.46×
02Rote Rosen (TV series)Movies & TV19.51×
03Eiza GonzálezMovies & TV18.05×
04Exame Nacional do Ensino MédioBusiness & Career13.06×
05VestibularHealth11.97×
06Música popular brasileiraMusic & Radio11.13×
07Maquillaje ProfesionalBeauty & Wellness9.17×
08Easy (store)Home & Garden8.36×
09Funny VideosInternet & Social Media7.73×
10Bad BunnyMusic & Radio7.10×
11In aller FreundschaftMovies & TV6.05×
12Storm of LoveMovies & TV5.79×
13EmotionHealth5.42×
14Megan FoxMovies & TV5.19×
15Soap operaMovies & TV4.86×
16ShakiraMusic & Radio4.53×
17MoviesMovies & TV2.12×
18Online shoppingShopping1.70×
19BeautyBeauty & Wellness1.70×
20DesignHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telenovela audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telenovela audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.29×
SpiritualityBALANCE1.26×
Career OrientationPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telenovela audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
SustainabilityBALANCE0.92×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Telenovela have in Germany?

Telenovela has an estimated audience of 494,112 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Telenovela fans?

56.5% of Telenovela fans are female, 43.5% are male, with an average age of 34.7 years.

03

Which brands do Telenovela fans like most?

Telenovela fans show strongest brand affinity for Rote Rosen (TV series) (19.51×), Storm of Love (5.79×), and In aller Freundschaft (6.05×) over the country average.

04

Where do Telenovela fans live in Germany?

Telenovela fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Telenovela fans also like?

Beyond Telenovela itself, the audience over-indexes on Storm of Love (5.79×), In aller Freundschaft (6.05×), Eiza González (18.05×), and Emotion (5.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Telenovela audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Telenovela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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