Rascasse Audience Intelligence

Cocktail Audience in Germany

A data profile of the people who buy, follow and care about Cocktail in Germany — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 6,128,112 people in Germany.

#479among Topic in Germany#44in Food & Beverages

The average Cocktail fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Drinking, Wine & Spirits, Distilled beverage, with strongest over-indexing on Drinking (2.91× the country average).

Demographically, the Cocktail audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cocktail fan in Germany is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Drinking.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cocktail profile in Germany.

Audience size
6.1M
in Germany
Gender
55.4%♀
44.6% male
Age
38.7
average years
Country rank
#772
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cocktail fans

55.4% are female, 44.6% are male, average age 38.7.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Cocktail audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age38.7
Estimated audience size6,128,112
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Cocktail audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Cocktail audience comes from Germany.

Worldwide audience distribution share by country for Cocktail
CountryShare
United States25.5%
United Kingdom7.3%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cocktail audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cocktail fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K1.24×
02Berlin~300K1.23×
03Baden-Württemberg~900K1.10×
04Niedersachsen~600K1.09×
05Bayern~1M1.05×
06Rheinland-Pfalz~300K1.03×
07Nordrhein-Westfalen~1.5M1.02×
08Hessen~500K1.00×
09Sachsen~300K0.98×
10Schleswig-Holstein~200K0.94×
11Bremen~50K0.91×
12Sachsen-Anhalt~100K0.90×
13Brandenburg~200K0.89×
14Thüringen~100K0.89×
15Mecklenburg-Vorpommern~100K0.89×
16Saarland~70K0.88×
Fig. 06

Affinity by region

Affinity by region — Cocktail, Germany
0.88×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cocktail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cocktail audience
#·InterestCategoryAffinity×
01AdvocaatFood & Beverages4.84×
02Mixed drinkFood & Beverages4.13×
03Aperol SpritzFood & Beverages3.73×
04Wine & SpiritsFood & Beverages3.13×
05DrinkingFood & Beverages2.91×
06White wineFood & Beverages2.72×
07Red wineFood & Beverages2.38×
08BrunchFood & Beverages2.13×
09Cooking showFood & Beverages1.92×
10CookbookFood & Beverages1.75×
11Distilled beverageFood & Beverages1.67×
12Culinary artArts & Culture1.67×
13Healthy foodHealth1.65×
14Flower bouquetHome & Garden1.63×
15PastryFood & Beverages1.59×
16Landscape designBusiness & Career1.57×
17DecorationHome & Garden1.55×
18Local foodFood & Beverages1.53×
19Home Interior DesignHome & Garden1.53×
20WoolworthsShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cocktail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cocktail audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
Design AffinityPREMIUM1.38×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cocktail audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.83×
Early Adopter MentalityPOWER1.00×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cocktail have in Germany?

Cocktail has an estimated audience of 6,128,112 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cocktail fans?

55.4% of Cocktail fans are female, 44.6% are male, with an average age of 38.7 years.

03

Which brands do Cocktail fans like most?

Cocktail fans show strongest brand affinity for Drinking (2.91×), Wine & Spirits (3.13×), and Distilled beverage (1.67×) over the country average.

04

Where do Cocktail fans live in Germany?

Cocktail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cocktail fans also like?

Beyond Cocktail itself, the audience over-indexes on Wine & Spirits (3.13×), Distilled beverage (1.67×), Cookbook (1.75×), and Local food (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cocktail audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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