Cocktail Audience in Germany
Cocktail has an estimated audience of 6,128,112 people in Germany. 55.4% are female, 44.6% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drinking, Wine & Spirits, Distilled beverage, Cookbook, Local food.
The average Cocktail fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drinking, Wine & Spirits, Distilled beverage, with strongest over-indexing on Drinking (2.91× the country average). Demographically, the Cocktail audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cocktail fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 38.7 |
| Estimated audience size | 6,128,112 |
Audience persona
The typical Cocktail fan in Germany is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Drinking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,426,866 | 1.06× |
| Bayern | 1,055,577 | 1.07× |
| Baden-Württemberg | 932,548 | 1.12× |
| Niedersachsen | 660,292 | 1.11× |
| Hessen | 469,235 | 1× |
| Berlin | 370,477 | 1.35× |
| Rheinland-Pfalz | 316,332 | 1.03× |
| Sachsen | 294,519 | 0.98× |
| Schleswig-Holstein | 184,913 | 0.84× |
| Hamburg | 179,605 | 1.3× |
| Brandenburg | 168,835 | 0.89× |
| Sachsen-Anhalt | 136,537 | 0.86× |
| Thüringen | 134,033 | 0.86× |
| Mecklenburg-Vorpommern | 99,258 | 0.85× |
| Saarland | 62,251 | 0.83× |
| Bremen | 46,177 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drinking | 2.91× | Food & Beverages |
| Wine & Spirits | 3.13× | Food & Beverages |
| Distilled beverage | 1.67× | Food & Beverages |
| Cookbook | 1.75× | Food & Beverages |
| Local food | 1.53× | Food & Beverages |
| Mixed drink | 4.13× | Food & Beverages |
| Aperol Spritz | 3.73× | Food & Beverages |
| Home Interior Design | 1.53× | Home & Garden |
| Flower bouquet | 1.63× | Home & Garden |
| Cooking show | 1.92× | Food & Beverages |
| Culinary art | 1.67× | Arts & Culture |
| White wine | 2.72× | Food & Beverages |
| Decoration | 1.55× | Home & Garden |
| Brunch | 2.13× | Food & Beverages |
| Healthy food | 1.65× | Health |
| Woolworths | 1.51× | Shopping |
| Landscape design | 1.57× | Business & Career |
| Pastry | 1.59× | Food & Beverages |
| Red wine | 2.38× | Food & Beverages |
| Dinner | 1.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Sports Activity | POWER | 1.25 |
| Design Affinity | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.19 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
See Cocktail audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cocktail have in Germany?
Cocktail has an estimated audience of 6,128,112 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cocktail fans?
55.4% of Cocktail fans are female, 44.6% are male, with an average age of 38.7 years.
Which brands do Cocktail fans like most?
Cocktail fans show strongest brand affinity for Drinking (2.91×), Wine & Spirits (3.13×), and Distilled beverage (1.67×) over the country average.
Where do Cocktail fans live in Germany?
Cocktail fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,426,866), Bayern (reach 1,055,577), and Baden-Württemberg (reach 932,548). These three regions account for the largest share of the active audience.
What other brands do Cocktail fans also like?
Beyond Cocktail itself, the audience over-indexes on Wine & Spirits (3.13×), Distilled beverage (1.67×), Cookbook (1.75×), and Local food (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.