A data profile of the people who buy, follow and care about Cocktail in Brazil — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 5,765,021 people in Brazil.
The average Cocktail fan in Brazil is 39.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Drinking, Cooking, Distilled beverage, with strongest over-indexing on Drinking (4.05× the country average).
Demographically, the Cocktail audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cocktail fan in Brazil is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Drinking.
The key figures that characterise the Cocktail profile in Brazil.
59.5% are female, 40.5% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 39.9 |
| Estimated audience size | 5,765,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Cocktail audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~800K | 1.45× | |
| 02 | Santa Catarina | ~400K | 1.38× | |
| 03 | São Paulo | ~2M | 1.30× | |
| 04 | Rio Grande do Sul | ~400K | 1.21× | |
| 05 | Paraná | ~400K | 1.18× | |
| 06 | Federal District | ~100K | 1.17× | |
| 07 | Rio Grande do Norte | ~100K | 1.06× | |
| 08 | Ceará | ~300K | 1.05× | |
| 09 | Pernambuco | ~300K | 1.02× | |
| 10 | Roraima | ~20K | 1.01× | |
| 11 | Pará | ~200K | 1.00× | |
| 12 | Sergipe | ~60K | 1.00× | |
| 13 | Minas Gerais | ~600K | 0.99× | |
| 14 | Paraíba | ~100K | 0.99× | |
| 15 | Mato Grosso do Sul | ~80K | 0.99× | |
| 16 | Amapá | ~20K | 0.98× | |
| 17 | Acre | ~20K | 0.97× | |
| 18 | Amazonas | ~100K | 0.96× | |
| 19 | Espírito Santo | ~100K | 0.95× | |
| 20 | Rondônia | ~50K | 0.95× | |
| 21 | Alagoas | ~80K | 0.93× | |
| 22 | Piauí | ~70K | 0.93× | |
| 23 | Goiás | ~200K | 0.92× | |
| 24 | Tocantins | ~40K | 0.92× | |
| 25 | Maranhão | ~100K | 0.91× | |
| 26 | Bahia | ~300K | 0.89× | |
| 27 | Mato Grosso | ~90K | 0.87× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed drink | Food & Beverages | 5.68× | ||
| 02 | Drinking | Food & Beverages | 4.05× | ||
| 03 | Alcohol | Food & Beverages | 3.38× | ||
| 04 | Gin | Food & Beverages | 2.95× | ||
| 05 | Distilled beverage | Food & Beverages | 2.22× | ||
| 06 | Whisky | Food & Beverages | 2.17× | ||
| 07 | Sparkling wine | Food & Beverages | 2.07× | ||
| 08 | Happy hour | Food & Beverages | 1.88× | ||
| 09 | Draught beer | Food & Beverages | 1.84× | ||
| 10 | Juice | Food & Beverages | 1.81× | ||
| 11 | Customer service | Business & Career | 1.76× | ||
| 12 | Spanish cuisine | Food & Beverages | 1.71× | ||
| 13 | Cupcake | Food & Beverages | 1.61× | ||
| 14 | Brewery | Food & Beverages | 1.56× | ||
| 15 | Chocolate cake | Food & Beverages | 1.54× | ||
| 16 | Chocolate brownie | Food & Beverages | 1.54× | ||
| 17 | Wine | Food & Beverages | 1.52× | ||
| 18 | Pizza | Food & Beverages | 1.51× | ||
| 19 | Cooking | Food & Beverages | 1.50× | ||
| 20 | Refrigerator | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| Community Orientation | OPEN | 1.34× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Risk Appetite | THRILL | 0.91× | |
| Patriotism | CONSERVATISM | 0.92× |
Cocktail has an estimated audience of 5,765,021 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
59.5% of Cocktail fans are female, 40.5% are male, with an average age of 39.9 years.
Cocktail fans show strongest brand affinity for Drinking (4.05×), Cooking (1.5×), and Distilled beverage (2.22×) over the country average.
Cocktail fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~800K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Cooking (1.5×), Distilled beverage (2.22×), Alcohol (3.38×), and Wine (1.52×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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