A data profile of the people who buy, follow and care about Cocktail in India — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 3,508,873 people in India.
The average Cocktail fan in India is 32.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Karnataka.
Top brand affinities include OLX, Bacardi, Distilled beverage, with strongest over-indexing on OLX (4.24× the country average).
Demographically, the Cocktail audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cocktail fan in India is more male, around 32.2 years old, with strong Indulgence tendencies and a notable affinity for OLX.
The key figures that characterise the Cocktail profile in India.
31.9% are female, 68.1% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 32.2 |
| Estimated audience size | 3,508,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 40% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Cocktail audience comes from India.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~10K | 2.64× | |
| 02 | Kerala | ~100K | 1.94× | |
| 03 | Tamil Nadu | ~200K | 1.83× | |
| 04 | Karnataka | ~100K | 1.54× | |
| 05 | Manipur | ~5K | 1.22× | |
| 06 | Mizoram | ~3K | 1.06× | |
| 07 | Sikkim | ~2K | 1.02× | |
| 08 | Punjab (region) | ~50K | 1.01× | |
| 09 | Maharashtra | ~200K | 1.00× | |
| 10 | Nagaland | ~2K | 0.99× | |
| 11 | Meghalaya | ~3K | 0.96× | |
| 12 | West Bengal | ~100K | 0.95× | |
| 13 | Telangana | ~50K | 0.95× | |
| 14 | Haryana | ~40K | 0.87× | |
| 15 | Tripura | ~4K | 0.86× | |
| 16 | Arunachal Pradesh | ~2K | 0.86× | |
| 17 | Assam | ~30K | 0.85× | |
| 18 | Uttarakhand | ~10K | 0.82× | |
| 19 | Odisha | ~30K | 0.81× | |
| 20 | Andhra Pradesh | ~30K | 0.80× | |
| 21 | Himachal Pradesh | ~10K | 0.77× | |
| 22 | Jharkhand | ~20K | 0.73× | |
| 23 | Rajasthan | ~60K | 0.72× | |
| 24 | Madhya Pradesh | ~50K | 0.72× | |
| 25 | Chhattisgarh | ~20K | 0.71× | |
| 26 | Jammu and Kashmir | ~10K | 0.69× | |
| 27 | Uttar Pradesh | ~100K | 0.67× | |
| 28 | Gujarat | ~60K | 0.64× | |
| 29 | Bihar | ~30K | 0.49× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bacardi | Food & Beverages | 7.39× | ||
| 02 | Smirnoff | Food & Beverages | 7.30× | ||
| 03 | Blended whiskey | Food & Beverages | 4.96× | ||
| 04 | OLX | Shopping | 4.24× | ||
| 05 | Single malt whisky | Food & Beverages | 4.15× | ||
| 06 | Drinking | Food & Beverages | 4.11× | ||
| 07 | Knitting needle | Fashion & Accessoires | 3.33× | ||
| 08 | Scotch whisky | Food & Beverages | 2.86× | ||
| 09 | Distilled beverage | Food & Beverages | 2.82× | ||
| 10 | Cross-stitch | Home & Garden | 2.73× | ||
| 11 | Whisky | Food & Beverages | 2.41× | ||
| 12 | Gulab jamun | Food & Beverages | 2.18× | ||
| 13 | Wedding reception | Kids & Family | 1.81× | ||
| 14 | Embroidery | Home & Garden | 1.65× | ||
| 15 | Jewelry design | Fashion & Accessoires | 1.64× | ||
| 16 | Mausam (2011 film) | Movie / TV Show / Series | 1.60× | ||
| 17 | Indian wedding clothes | Fashion & Accessoires | 1.56× | ||
| 18 | Bridesmaid | Kids & Family | 1.55× | ||
| 19 | Cotton | Fashion & Accessoires | 1.51× | ||
| 20 | Shalwar kameez | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.75× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Healthy Lifestyle | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.98× |
Cocktail has an estimated audience of 3,508,873 people in India, concentrated in Maharashtra and Tamil Nadu.
31.9% of Cocktail fans are female, 68.1% are male, with an average age of 32.2 years.
Cocktail fans show strongest brand affinity for OLX (4.24×), Bacardi (7.39×), and Distilled beverage (2.82×) over the country average.
Cocktail fans in India are most concentrated in Maharashtra (reach ~200K), Tamil Nadu (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Bacardi (7.39×), Distilled beverage (2.82×), Drinking (4.11×), and Knitting needle (3.33×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.