A data profile of the people who buy, follow and care about Cocktail in Austria — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 836,180 people in Austria.
The average Cocktail fan in Austria is 40.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Home Office, Distilled beverage, Champagne, with strongest over-indexing on Home Office (2.23× the country average).
Demographically, the Cocktail audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cocktail fan in Austria is more female, around 40.3 years old, with strong Social Media Usage tendencies and a notable affinity for Home Office.
The key figures that characterise the Cocktail profile in Austria.
57.6% are female, 42.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.3 |
| Estimated audience size | 836,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Cocktail audience comes from Austria.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.28× | |
| 02 | Lower Austria | ~100K | 1.11× | |
| 03 | Styria | ~100K | 0.99× | |
| 04 | Upper Austria | ~100K | 0.97× | |
| 05 | Salzburg | ~50K | 0.97× | |
| 06 | Vorarlberg | ~30K | 0.97× | |
| 07 | Tyrol | ~60K | 0.96× | |
| 08 | Burgenland | ~20K | 0.92× | |
| 09 | Carinthia (state) | ~40K | 0.89× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Champagne | Food & Beverages | 2.49× | ||
| 02 | Home Office | Business & Career | 2.23× | ||
| 03 | Brunch | Food & Beverages | 2.11× | ||
| 04 | Red wine | Food & Beverages | 1.92× | ||
| 05 | Gin | Food & Beverages | 1.83× | ||
| 06 | Wine & Spirits | Food & Beverages | 1.77× | ||
| 07 | White wine | Food & Beverages | 1.77× | ||
| 08 | Sparkling wine | Food & Beverages | 1.74× | ||
| 09 | Culinary art | Arts & Culture | 1.68× | ||
| 10 | Grape | Food & Beverages | 1.63× | ||
| 11 | Magic cookie | Technology & Electronics | 1.63× | ||
| 12 | Drinking | Food & Beverages | 1.61× | ||
| 13 | Distilled beverage | Food & Beverages | 1.59× | ||
| 14 | Catering | Food & Beverages | 1.54× | ||
| 15 | Breakfast | Food & Beverages | 1.53× | ||
| 16 | Juice | Food & Beverages | 1.52× | ||
| 17 | Wine tasting | Food & Beverages | 1.52× | ||
| 18 | Dish (food) | Food & Beverages | 1.52× | ||
| 19 | French cuisine | Food & Beverages | 1.51× | ||
| 20 | Dough | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.55× | |
| Price Sensitivity | PREMIUM | 1.33× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Travelling | THRILL | 0.85× |
Cocktail has an estimated audience of 836,180 people in Austria, concentrated in Vienna and Lower Austria.
57.6% of Cocktail fans are female, 42.4% are male, with an average age of 40.3 years.
Cocktail fans show strongest brand affinity for Home Office (2.23×), Distilled beverage (1.59×), and Champagne (2.49×) over the country average.
Cocktail fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Distilled beverage (1.59×), Champagne (2.49×), Breakfast (1.53×), and Brunch (2.11×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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