A data profile of the people who buy, follow and care about Cocktail in Netherlands — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 1,648,571 people in Netherlands.
The average Cocktail fan in Netherlands is 42.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Drinking, Wine, Local food, with strongest over-indexing on Drinking (2.51× the country average).
Demographically, the Cocktail audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cocktail fan in Netherlands is more female, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Drinking.
The key figures that characterise the Cocktail profile in Netherlands.
55.6% are female, 44.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.1 |
| Estimated audience size | 1,648,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Cocktail audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.44× | |
| 02 | Zuid-Holland | ~500K | 1.19× | |
| 03 | North Brabant | ~300K | 1.14× | |
| 04 | Gelderland | ~200K | 1.12× | |
| 05 | Utrecht | ~100K | 0.99× | |
| 06 | Overijssel | ~100K | 0.99× | |
| 07 | Limburg | ~100K | 0.95× | |
| 08 | Flevoland | ~40K | 0.88× | |
| 09 | Friesland | ~50K | 0.83× | |
| 10 | Zeeland | ~30K | 0.83× | |
| 11 | Groningen | ~50K | 0.80× | |
| 12 | Drenthe | ~40K | 0.79× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine & Spirits | Food & Beverages | 3.26× | ||
| 02 | White wine | Food & Beverages | 2.75× | ||
| 03 | Winery | Food & Beverages | 2.54× | ||
| 04 | Drinking | Food & Beverages | 2.51× | ||
| 05 | Red wine | Food & Beverages | 2.48× | ||
| 06 | Alcohol | Food & Beverages | 2.24× | ||
| 07 | Wine tasting | Food & Beverages | 2.23× | ||
| 08 | Gin | Food & Beverages | 2.17× | ||
| 09 | Brunch | Food & Beverages | 2.14× | ||
| 10 | Local food | Food & Beverages | 1.99× | ||
| 11 | Distilled beverage | Food & Beverages | 1.91× | ||
| 12 | Ethical consumerism | Shopping | 1.84× | ||
| 13 | Drinking water | Food & Beverages | 1.66× | ||
| 14 | Dinner | Food & Beverages | 1.62× | ||
| 15 | Juice | Food & Beverages | 1.60× | ||
| 16 | Diners | Food & Beverages | 1.59× | ||
| 17 | Take-out | Food & Beverages | 1.57× | ||
| 18 | Wine | Food & Beverages | 1.56× | ||
| 19 | Pastry | Food & Beverages | 1.54× | ||
| 20 | Culinary art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.20× | |
| Price Sensitivity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.82× | |
| Travelling | THRILL | 0.97× | |
| Social Media Usage | JOY | 0.99× |
Cocktail has an estimated audience of 1,648,571 people in Netherlands, concentrated in Zuid-Holland and North Holland.
55.6% of Cocktail fans are female, 44.4% are male, with an average age of 42.1 years.
Cocktail fans show strongest brand affinity for Drinking (2.51×), Wine (1.56×), and Local food (1.99×) over the country average.
Cocktail fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Wine (1.56×), Local food (1.99×), Distilled beverage (1.91×), and Wine & Spirits (3.26×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.