Cocktail Audience in Italy
Cocktail has an estimated audience of 12,162,083 people in Italy. 54.1% are female, 45.9% are male, average age 41.1. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Drinking, Wine & Spirits, Ring (jewellery), Red wine, Happy hour.
The average Cocktail fan in Italy is 41.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Drinking, Wine & Spirits, Ring (jewellery), with strongest over-indexing on Drinking (2× the country average). Demographically, the Cocktail audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cocktail fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.1 |
| Estimated audience size | 12,162,083 |
Audience persona
The typical Cocktail fan in Italy is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Drinking.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,868,629 | 1.34× |
| Lazio | 2,380,185 | 1.6× |
| Sicilia | 1,327,948 | 1.26× |
| Campania | 1,188,095 | 0.87× |
| Piedmont | 1,158,148 | 1.29× |
| Emilia-Romagna | 1,097,557 | 1.11× |
| Tuscany | 1,011,183 | 1.25× |
| Veneto | 1,002,333 | 1.04× |
| Puglia | 938,915 | 1.12× |
| Sardinia | 372,544 | 1.09× |
| Calabria | 361,842 | 0.97× |
| Liguria | 328,138 | 0.96× |
| Marche | 257,882 | 0.85× |
| Trentino-Alto Adige/Südtirol | 216,943 | 0.94× |
| Abruzzo | 210,433 | 0.79× |
| Friuli-Venezia Giulia | 192,805 | 0.84× |
| Umbria | 170,118 | 0.86× |
| Basilicata | 72,597 | 0.65× |
| Molise | 29,905 | 0.52× |
| Aosta Valley | 19,928 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drinking | 2× | Food & Beverages |
| Wine & Spirits | 1.94× | Food & Beverages |
| Ring (jewellery) | 1.51× | Fashion & Accessoires |
| Red wine | 1.72× | Food & Beverages |
| Happy hour | 1.85× | Food & Beverages |
| White wine | 1.57× | Food & Beverages |
| Gin | 1.51× | Food & Beverages |
| Brunch | 1.55× | Food & Beverages |
| Prosecco | 1.55× | Food & Beverages |
| Mixed drink | 1.84× | Food & Beverages |
| Ricotta | 1.53× | Food & Beverages |
| Risotto | 1.6× | Food & Beverages |
| Bartender | 1.53× | Food & Beverages |
| Spritz (alcoholic beverage) | 1.62× | Food & Beverages |
| Shiseido | 1.54× | Beauty & Wellness |
| Clarins | 1.59× | Beauty & Wellness |
| Bruschetta | 1.64× | Food & Beverages |
| Carbonated water | 1.79× | Food & Beverages |
| Ragù | 1.55× | Food & Beverages |
| Oenology | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.82 |
| Travelling | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.13 |
| Design Affinity | PREMIUM | 1.04 |
| Convenience Orientation | PREMIUM | 1.02 |
| Sports Activity | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
See Cocktail audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Cocktail have in Italy?
Cocktail has an estimated audience of 12,162,083 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Cocktail fans?
54.1% of Cocktail fans are female, 45.9% are male, with an average age of 41.1 years.
Which brands do Cocktail fans like most?
Cocktail fans show strongest brand affinity for Drinking (2×), Wine & Spirits (1.94×), and Ring (jewellery) (1.51×) over the country average.
Where do Cocktail fans live in Italy?
Cocktail fans in Italy are most concentrated in Lombardy (reach 2,868,629), Lazio (reach 2,380,185), and Sicilia (reach 1,327,948). These three regions account for the largest share of the active audience.
What other brands do Cocktail fans also like?
Beyond Cocktail itself, the audience over-indexes on Wine & Spirits (1.94×), Ring (jewellery) (1.51×), Red wine (1.72×), and Happy hour (1.85×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.