A data profile of the people who buy, follow and care about Cocktail in Italy — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 12,162,083 people in Italy.
The average Cocktail fan in Italy is 41.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Drinking, Wine & Spirits, Ring (jewellery), with strongest over-indexing on Drinking (2× the country average).
Demographically, the Cocktail audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cocktail fan in Italy is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Drinking.
The key figures that characterise the Cocktail profile in Italy.
54.1% are female, 45.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.1 |
| Estimated audience size | 12,162,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Cocktail audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2.5M | 1.60× | |
| 02 | Lombardy | ~3M | 1.34× | |
| 03 | Piedmont | ~1M | 1.29× | |
| 04 | Sicilia | ~1.5M | 1.26× | |
| 05 | Tuscany | ~1M | 1.25× | |
| 06 | Puglia | ~900K | 1.12× | |
| 07 | Emilia-Romagna | ~1M | 1.11× | |
| 08 | Sardinia | ~400K | 1.09× | |
| 09 | Veneto | ~1M | 1.04× | |
| 10 | Calabria | ~400K | 0.97× | |
| 11 | Liguria | ~300K | 0.96× | |
| 12 | Trentino-Alto Adige/Südtirol | ~200K | 0.94× | |
| 13 | Campania | ~1M | 0.87× | |
| 14 | Umbria | ~200K | 0.87× | |
| 15 | Marche | ~300K | 0.85× | |
| 16 | Friuli-Venezia Giulia | ~200K | 0.84× | |
| 17 | Abruzzo | ~200K | 0.79× | |
| 18 | Aosta Valley | ~20K | 0.70× | |
| 19 | Basilicata | ~80K | 0.68× | |
| 20 | Molise | ~30K | 0.59× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drinking | Food & Beverages | 2.00× | ||
| 02 | Wine & Spirits | Food & Beverages | 1.94× | ||
| 03 | Happy hour | Food & Beverages | 1.85× | ||
| 04 | Mixed drink | Food & Beverages | 1.84× | ||
| 05 | Carbonated water | Food & Beverages | 1.79× | ||
| 06 | Red wine | Food & Beverages | 1.72× | ||
| 07 | Bruschetta | Food & Beverages | 1.64× | ||
| 08 | Spritz (alcoholic beverage) | Food & Beverages | 1.62× | ||
| 09 | Risotto | Food & Beverages | 1.60× | ||
| 10 | Clarins | Beauty & Wellness | 1.59× | ||
| 11 | White wine | Food & Beverages | 1.57× | ||
| 12 | Oenology | Business & Career | 1.56× | ||
| 13 | Brunch | Food & Beverages | 1.55× | ||
| 14 | Prosecco | Food & Beverages | 1.55× | ||
| 15 | Ragù | Food & Beverages | 1.55× | ||
| 16 | Shiseido | Beauty & Wellness | 1.54× | ||
| 17 | Ricotta | Food & Beverages | 1.53× | ||
| 18 | Bartender | Food & Beverages | 1.53× | ||
| 19 | Ring (jewellery) | Fashion & Accessoires | 1.51× | ||
| 20 | Gin | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Design Affinity | PREMIUM | 1.21× | |
| Creativity | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Individualism | JOY | 0.94× |
Cocktail has an estimated audience of 12,162,083 people in Italy, concentrated in Lombardy and Lazio.
54.1% of Cocktail fans are female, 45.9% are male, with an average age of 41.1 years.
Cocktail fans show strongest brand affinity for Drinking (2×), Wine & Spirits (1.94×), and Ring (jewellery) (1.51×) over the country average.
Cocktail fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2.5M), and Sicilia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Wine & Spirits (1.94×), Ring (jewellery) (1.51×), Red wine (1.72×), and Happy hour (1.85×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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