A data profile of the people who buy, follow and care about Juice in Austria — modelled from more than twelve digital signal sources. Juice has an estimated audience of 795,719 people in Austria.
Juice has an estimated audience of 795,719 people in Austria. 62.6% are female, 37.4% are male, average age 40.6. Top brand affinities: Billa (supermarket), Italian cuisine, Austrian Airlines, Hornbach, Local food.
Top brand affinities include Billa (supermarket), Italian cuisine, Austrian Airlines, with strongest over-indexing on Billa (supermarket) (1.54× the country average).
Demographically, the Juice audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Juice fan in Austria is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Juice profile in Austria.
62.6% are female, 37.4% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 40.6 |
| Estimated audience size | 795,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Juice audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai cuisine | Food & Beverages | 3.93× | ||
| 02 | Italian cuisine | Food & Beverages | 3.31× | ||
| 03 | Fielmann | Health | 2.56× | ||
| 04 | Gourmet Foods | Food & Beverages | 2.45× | ||
| 05 | Sunglasses | Fashion & Accessoires | 2.17× | ||
| 06 | Candy | Food & Beverages | 2.04× | ||
| 07 | Distilled beverage | Food & Beverages | 2.02× | ||
| 08 | Cruises | Travel & Leisure | 2.01× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.98× | ||
| 10 | Local food | Food & Beverages | 1.93× | ||
| 11 | Toys | Games | 1.87× | ||
| 12 | Desserts | Food & Beverages | 1.84× | ||
| 13 | Cineplexx Cinemas | Movies & TV | 1.71× | ||
| 14 | Austrian Airlines | Travel & Leisure | 1.68× | ||
| 15 | Vegetable | Food & Beverages | 1.62× | ||
| 16 | Hair products | Beauty & Wellness | 1.59× | ||
| 17 | Hornbach | Shopping | 1.58× | ||
| 18 | Instant messaging | Internet & Social Media | 1.56× | ||
| 19 | Billa (supermarket) | Shopping | 1.54× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.68× | |
| Community Orientation | OPEN | 1.40× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.96× | |
| Need for Security | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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