A data profile of the people who buy, follow and care about Cocktail in Ireland — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 938,933 people in Ireland.
Cocktail has an estimated audience of 938,933 people in Ireland. 62.6% are female, 37.4% are male, average age 41.2. Top brand affinities: Distilled beverage, Drinking, Alcohol, Wine tasting, Wine & Spirits.
Top brand affinities include Distilled beverage, Drinking, Alcohol, with strongest over-indexing on Distilled beverage (1.53× the country average).
Demographically, the Cocktail audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Need for Security.
The typical Cocktail fan in Ireland is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Cocktail profile in Ireland.
62.6% are female, 37.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.2 |
| Estimated audience size | 938,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Cocktail audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drinking | Food & Beverages | 2.37× | ||
| 02 | Wine & Spirits | Food & Beverages | 1.93× | ||
| 03 | Strawberry | Food & Beverages | 1.82× | ||
| 04 | Prosecco | Food & Beverages | 1.81× | ||
| 05 | Champagne | Food & Beverages | 1.80× | ||
| 06 | Wine tasting | Food & Beverages | 1.73× | ||
| 07 | Gin | Food & Beverages | 1.72× | ||
| 08 | Brunch | Food & Beverages | 1.68× | ||
| 09 | Rum | Food & Beverages | 1.64× | ||
| 10 | Chocolate brownie | Food & Beverages | 1.61× | ||
| 11 | Curry | Food & Beverages | 1.61× | ||
| 12 | Microbrewery | Food & Beverages | 1.59× | ||
| 13 | Wedding invitation | Home & Garden | 1.56× | ||
| 14 | Wedding Planners | Kids & Family | 1.56× | ||
| 15 | Lemon | Food & Beverages | 1.56× | ||
| 16 | Alcohol | Food & Beverages | 1.55× | ||
| 17 | Vodka | Food & Beverages | 1.55× | ||
| 18 | Distilled beverage | Food & Beverages | 1.53× | ||
| 19 | Cheesecake | Food & Beverages | 1.52× | ||
| 20 | Carpet cleaning | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.08× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Travelling | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Travelling | THRILL | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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