A data profile of the people who buy, follow and care about Cocktail in Belgium — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 1,717,702 people in Belgium.
The average Cocktail fan in Belgium is 44.0 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Drinking, Non-alcoholic beverage, Brunch, with strongest over-indexing on Drinking (1.95× the country average).
Demographically, the Cocktail audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Cocktail fan in Belgium is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Drinking.
The key figures that characterise the Cocktail profile in Belgium.
58.6% are female, 41.4% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 44.0 |
| Estimated audience size | 1,717,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Cocktail audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 1.46× | |
| 02 | East Flanders | ~200K | 1.22× | |
| 03 | West Flanders | ~200K | 1.16× | |
| 04 | Brussels | ~100K | 1.16× | |
| 05 | Flemish Brabant | ~100K | 1.01× | |
| 06 | Limburg | ~80K | 1.01× | |
| 07 | Hainaut | ~200K | 0.85× | |
| 08 | Province of Namur | ~70K | 0.82× | |
| 09 | Liege | ~100K | 0.81× | |
| 10 | Luxembourg | ~40K | 0.81× | |
| 11 | Walloon Brabant | ~30K | 0.73× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tanqueray | Food & Beverages | 2.25× | ||
| 02 | Aperol Spritz | Food & Beverages | 2.10× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.00× | ||
| 04 | Prosecco | Food & Beverages | 1.96× | ||
| 05 | Drinking | Food & Beverages | 1.95× | ||
| 06 | Tonic water | Food & Beverages | 1.91× | ||
| 07 | Aperol | Food & Beverages | 1.86× | ||
| 08 | Drinking water | Food & Beverages | 1.74× | ||
| 09 | Asparagus (genus) | Food & Beverages | 1.68× | ||
| 10 | Mixed drink | Food & Beverages | 1.67× | ||
| 11 | Tapas | Food & Beverages | 1.67× | ||
| 12 | Carbonated water | Food & Beverages | 1.63× | ||
| 13 | Brunch | Food & Beverages | 1.57× | ||
| 14 | Wine & Spirits | Food & Beverages | 1.57× | ||
| 15 | Libelle | Pets & Animals | 1.57× | ||
| 16 | Tiramisu | Food & Beverages | 1.57× | ||
| 17 | Gin | Food & Beverages | 1.54× | ||
| 18 | Fondue | Food & Beverages | 1.54× | ||
| 19 | Red wine | Food & Beverages | 1.53× | ||
| 20 | Loavies | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.94× | |
| Travelling | THRILL | 0.84× | |
| Patriotism | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.60× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Design Affinity | PREMIUM | 0.82× |
Cocktail has an estimated audience of 1,717,702 people in Belgium, concentrated in Antwerp and East Flanders.
58.6% of Cocktail fans are female, 41.4% are male, with an average age of 44.0 years.
Cocktail fans show strongest brand affinity for Drinking (1.95×), Non-alcoholic beverage (2.0×), and Brunch (1.57×) over the country average.
Cocktail fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Non-alcoholic beverage (2.0×), Brunch (1.57×), Drinking water (1.74×), and Gin (1.54×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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