A data profile of the people who buy, follow and care about Cocktail in Sweden — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 1,925,977 people in Sweden.
Cocktail has an estimated audience of 1,925,977 people in Sweden. 61.5% are female, 38.5% are male, average age 47.2. Top brand affinities: Systembolaget, White wine, Red wine, Drinking, Champagne.
Top brand affinities include Systembolaget, White wine, Red wine, with strongest over-indexing on Systembolaget (1.59× the country average).
Demographically, the Cocktail audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Social Media Usage, Creativity.
The typical Cocktail fan in Sweden is more female, around 47.2 years old, with strong Social Media Usage tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Cocktail profile in Sweden.
61.5% are female, 38.5% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 47.2 |
| Estimated audience size | 1,925,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Cocktail audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drinking | Food & Beverages | 3.26× | ||
| 02 | White wine | Food & Beverages | 3.08× | ||
| 03 | Iittala | Home & Garden | 3.00× | ||
| 04 | Red wine | Food & Beverages | 2.79× | ||
| 05 | Winery | Food & Beverages | 2.57× | ||
| 06 | Wine & Spirits | Food & Beverages | 2.51× | ||
| 07 | Gin | Food & Beverages | 2.50× | ||
| 08 | Champagne | Food & Beverages | 2.45× | ||
| 09 | Wine tasting | Food & Beverages | 2.33× | ||
| 10 | Åhléns | Fashion & Accessoires | 2.19× | ||
| 11 | Modern architecture | Arts & Culture | 2.13× | ||
| 12 | Landscape design | Business & Career | 2.05× | ||
| 13 | Danish design | Home & Garden | 1.96× | ||
| 14 | Sparkling wine | Food & Beverages | 1.92× | ||
| 15 | Renovation | Home & Garden | 1.85× | ||
| 16 | Distilled beverage | Food & Beverages | 1.80× | ||
| 17 | Ellos | Shopping | 1.71× | ||
| 18 | Systembolaget | Shopping | 1.59× | ||
| 19 | Dinner | Food & Beverages | 1.59× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.16× | |
| Creativity | OPEN | 1.14× | |
| Patriotism | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Design Affinity | PREMIUM | 0.83× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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