A data profile of the people who buy, follow and care about Cocktail in Denmark — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 829,135 people in Denmark.
Cocktail has an estimated audience of 829,135 people in Denmark. 59.3% are female, 40.7% are male, average age 44.3. Top brand affinities: Distilled beverage, Wine & Spirits, Gin, Juice, Drinking.
Top brand affinities include Distilled beverage, Wine & Spirits, Gin, with strongest over-indexing on Distilled beverage (1.73× the country average).
Demographically, the Cocktail audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The typical Cocktail fan in Denmark is more female, around 44.3 years old, with strong Social Media Usage tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Cocktail profile in Denmark.
59.3% are female, 40.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 44.3 |
| Estimated audience size | 829,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Cocktail audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine & Spirits | Food & Beverages | 2.65× | ||
| 02 | Drinking | Food & Beverages | 2.45× | ||
| 03 | White wine | Food & Beverages | 2.21× | ||
| 04 | Winery | Food & Beverages | 2.12× | ||
| 05 | Gin | Food & Beverages | 2.10× | ||
| 06 | Red wine | Food & Beverages | 1.93× | ||
| 07 | Brunch | Food & Beverages | 1.88× | ||
| 08 | Cream | Food & Beverages | 1.75× | ||
| 09 | Distilled beverage | Food & Beverages | 1.73× | ||
| 10 | Champagne | Food & Beverages | 1.72× | ||
| 11 | Sparkling wine | Food & Beverages | 1.70× | ||
| 12 | Culinary art | Arts & Culture | 1.68× | ||
| 13 | Local food | Food & Beverages | 1.67× | ||
| 14 | French cuisine | Food & Beverages | 1.66× | ||
| 15 | Wine tasting | Food & Beverages | 1.65× | ||
| 16 | Seafood | Food & Beverages | 1.63× | ||
| 17 | Dish (food) | Food & Beverages | 1.55× | ||
| 18 | Diners | Food & Beverages | 1.53× | ||
| 19 | Espresso | Food & Beverages | 1.51× | ||
| 20 | Juice | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.53× | |
| Convenience Orientation | PREMIUM | 0.68× | |
| Travelling | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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