A data profile of the people who buy, follow and care about Dinner in Sweden — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 1,965,379 people in Sweden.
Dinner has an estimated audience of 1,965,379 people in Sweden. 63.2% are female, 36.8% are male, average age 48.2. Top brand affinities: Systembolaget, Eating, Willys, Nordea, Local food.
Top brand affinities include Systembolaget, Eating, Willys, with strongest over-indexing on Systembolaget (2.34× the country average).
Demographically, the Dinner audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
The typical Dinner fan in Sweden is more female, around 48.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Dinner profile in Sweden.
63.2% are female, 36.8% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 48.2 |
| Estimated audience size | 1,965,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Dinner audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 3.87× | ||
| 02 | Eating | Food & Beverages | 3.50× | ||
| 03 | Lunch | Food & Beverages | 3.11× | ||
| 04 | Systembolaget | Shopping | 2.34× | ||
| 05 | Holiday | Travel & Leisure | 2.29× | ||
| 06 | Organic food | Food & Beverages | 2.21× | ||
| 07 | Willys | Shopping | 2.12× | ||
| 08 | Wine | Food & Beverages | 2.04× | ||
| 09 | Spas | Beauty & Wellness | 1.98× | ||
| 10 | Ryanair | Travel & Leisure | 1.93× | ||
| 11 | Nordea | Business & Career | 1.87× | ||
| 12 | Hotels | Travel & Leisure | 1.76× | ||
| 13 | Handelsbanken | News | 1.71× | ||
| 14 | Swedbank | Business & Career | 1.63× | ||
| 15 | Cooking | Food & Beverages | 1.63× | ||
| 16 | House | Home & Garden | 1.61× | ||
| 17 | Family | Kids & Family | 1.58× | ||
| 18 | Restaurants | Food & Beverages | 1.54× | ||
| 19 | Institute of Contemporary Arts | Music & Radio | 1.51× | ||
| 20 | Beauty | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.34× | |
| Urban Lifestyle | OPEN | 1.31× | |
| Social Media Usage | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Design Affinity | PREMIUM | 0.88× | |
| Early Adopter Mentality | POWER | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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