A data profile of the people who buy, follow and care about Ryanair in Sweden — modelled from more than twelve digital signal sources. Ryanair has an estimated audience of 2,906,540 people in Sweden.
Ryanair has an estimated audience of 2,906,540 people in Sweden. 64.7% are female, 35.3% are male, average age 48.3. Top brand affinities: Cultural heritage, Tradera, Onet.pl, Education, Airbnb.
Top brand affinities include Cultural heritage, Tradera, Onet.pl, with strongest over-indexing on Cultural heritage (5.87× the country average).
Demographically, the Ryanair audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The typical Ryanair fan in Sweden is more female, around 48.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cultural heritage.
The key figures that characterise the Ryanair profile in Sweden.
64.7% are female, 35.3% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 48.3 |
| Estimated audience size | 2,906,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 12% | |
| 40-49 | 21% | |
| 50+ | 48% |
The strongest cross-interests of the Ryanair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Onet.pl | News | 15.01× | ||
| 02 | International Airport | Travel & Leisure | 13.78× | ||
| 03 | TV9 (Malaysia) | Movies & TV | 10.49× | ||
| 04 | South Sudan | Travel & Leisure | 10.22× | ||
| 05 | EasyJet | Travel & Leisure | 7.79× | ||
| 06 | Cultural heritage | Politics & Society | 5.87× | ||
| 07 | Electronic funds transfer | Business & Career | 5.87× | ||
| 08 | Lufthansa | Travel & Leisure | 3.71× | ||
| 09 | Cultural history | Arts & Culture | 3.67× | ||
| 10 | Vacation rental | Travel & Leisure | 3.44× | ||
| 11 | Malmö | Travel & Leisure | 2.97× | ||
| 12 | Landscape design | Business & Career | 2.74× | ||
| 13 | Airbnb | Travel & Leisure | 2.72× | ||
| 14 | Education | Business & Career | 2.46× | ||
| 15 | First-time buyer | Shopping | 2.25× | ||
| 16 | Property finder | Home & Garden | 2.23× | ||
| 17 | Wine tasting | Food & Beverages | 2.09× | ||
| 18 | Momondo | Travel & Leisure | 2.00× | ||
| 19 | Tradera | Shopping | 1.93× | ||
| 20 | Stockholm | Travel & Leisure | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.86× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Urban Lifestyle | OPEN | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Urban Lifestyle | OPEN | 0.97× | |
| Patriotism | CONSERVATISM | 1.20× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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