Rascasse Audience Intelligence

Momondo Target Market in Sweden

A data profile of the people who buy, follow and care about Momondo in Sweden — modelled from more than twelve digital signal sources. Momondo has an estimated audience of 2,110,927 people in Sweden.

#2among Airline in Sweden#29among Brand in Sweden#24in Travel & Leisure

Momondo has an estimated audience of 2,110,927 people in Sweden. 56.1% are female, 43.9% are male, average age 47.8. Top brand affinities: Travel website, Trivago, TUI, Hotels, Stockholm.

Top brand affinities include Travel website, Trivago, TUI, with strongest over-indexing on Travel website (7.49× the country average).

Demographically, the Momondo audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.

The typical Momondo fan in Sweden is more female, around 47.8 years old, with strong Creativity tendencies and a notable affinity for Travel website.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Momondo profile in Sweden.

Audience size
2.1M
in Sweden
Gender
56.1%♀
43.9% male
Age
47.8
average years
Country rank
#227
Brand in Sweden
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Momondo

56.1% are female, 43.9% are male, average age 47.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Momondo audience in Sweden
MetricValue
Female56.1%
Male43.9%
Average age47.8
Estimated audience size2,110,927
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Momondo audience in Sweden
Age bracketShare%
16-196%
20-2911%
30-3915%
40-4926%
50+42%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Momondo audience comes from Sweden.

Worldwide audience distribution share by country for Momondo
CountryShare
Denmark19.4%
Sweden13.1%
Germany6.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Momondo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Momondo audience
#·InterestCategoryAffinity×
01Travel websiteTravel & Leisure7.49×
02All-inclusive resortTravel & Leisure6.28×
03TrivagoTravel & Leisure5.20×
04SunwebTravel & Leisure4.54×
05SkyscannerTravel & Leisure3.98×
06TUITravel & Leisure3.82×
07FlixBusCars & Mobility3.45×
08Viking LineCars & Mobility2.51×
09ResortTravel & Leisure2.41×
10CellbesFashion & Accessoires2.39×
11HotelsTravel & Leisure2.17×
12Holiday cottageTravel & Leisure1.89×
13StockholmTravel & Leisure1.87×
14KappAhlFashion & Accessoires1.83×
15Summer houseTravel & Leisure1.77×
16EllosShopping1.61×
17LidlShopping1.59×
18ScandinaviaTravel & Leisure1.56×
19RyanairTravel & Leisure1.53×
20WillysShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Momondo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Momondo audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.50×
Healthy LifestyleBALANCE1.63×
TravellingTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Momondo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.39×
Urban LifestyleOPEN1.13×
Social Media UsageJOY1.15×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Sweden who actively search for Momondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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