A data profile of the people who buy, follow and care about Resort in Sweden — modelled from more than twelve digital signal sources. Resort has an estimated audience of 1,630,777 people in Sweden.
Resort has an estimated audience of 1,630,777 people in Sweden. 62.2% are female, 37.8% are male, average age 46.8. Top brand affinities: Hemnet, Sveriges Television, Biltema, Real property, Gina Tricot.
Top brand affinities include Hemnet, Sveriges Television, Biltema, with strongest over-indexing on Hemnet (1.74× the country average).
Demographically, the Resort audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Travelling, Sports Activity.
The typical Resort fan in Sweden is more female, around 46.8 years old, with strong Travelling tendencies and a notable affinity for Hemnet.
The key figures that characterise the Resort profile in Sweden.
62.2% are female, 37.8% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 46.8 |
| Estimated audience size | 1,630,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Resort audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 4.27× | ||
| 02 | Jotex | Shopping | 2.99× | ||
| 03 | Momondo | Travel & Leisure | 2.41× | ||
| 04 | Intersport | Shopping | 1.98× | ||
| 05 | Bars | Travel & Leisure | 1.95× | ||
| 06 | Ryanair | Travel & Leisure | 1.90× | ||
| 07 | KappAhl | Fashion & Accessoires | 1.86× | ||
| 08 | Spas | Beauty & Wellness | 1.81× | ||
| 09 | Airbnb | Travel & Leisure | 1.79× | ||
| 10 | Dogs | Pets & Animals | 1.77× | ||
| 11 | Hair products | Beauty & Wellness | 1.77× | ||
| 12 | Hemnet | Home & Garden | 1.74× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 14 | Happiness | Health | 1.71× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.68× | ||
| 16 | Biltema | Business & Career | 1.67× | ||
| 17 | Kitchen | Home & Garden | 1.67× | ||
| 18 | Flower | Home & Garden | 1.65× | ||
| 19 | Shoes | Fashion & Accessoires | 1.61× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.62× | |
| Sports Activity | POWER | 1.48× | |
| Quality Awareness | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Creativity | OPEN | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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