A data profile of the people who buy, follow and care about Resort in Ireland — modelled from more than twelve digital signal sources. Resort has an estimated audience of 1,094,982 people in Ireland.
Resort has an estimated audience of 1,094,982 people in Ireland. 64.0% are female, 36.0% are male, average age 44.3. Top brand affinities: Ryanair, IKEA, Skyscanner, TK Maxx, Spas.
Top brand affinities include Ryanair, IKEA, Skyscanner, with strongest over-indexing on Ryanair (1.59× the country average).
Demographically, the Resort audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Resort fan in Ireland is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryanair.
The key figures that characterise the Resort profile in Ireland.
64.0% are female, 36.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 44.3 |
| Estimated audience size | 1,094,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Resort audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.98× | ||
| 02 | Trivago | Travel & Leisure | 2.14× | ||
| 03 | Travel insurance | Travel & Leisure | 2.12× | ||
| 04 | Microwave oven | Home & Garden | 2.05× | ||
| 05 | TK Maxx | Shopping | 1.93× | ||
| 06 | Zoo | Kids & Family | 1.93× | ||
| 07 | Cappuccino | Food & Beverages | 1.88× | ||
| 08 | Waxing | Beauty & Wellness | 1.81× | ||
| 09 | Skyscanner | Travel & Leisure | 1.77× | ||
| 10 | Massage | Health | 1.66× | ||
| 11 | Theme parks | Travel & Leisure | 1.62× | ||
| 12 | Manicure | Beauty & Wellness | 1.62× | ||
| 13 | Booking.com | Travel & Leisure | 1.60× | ||
| 14 | Ryanair | Travel & Leisure | 1.59× | ||
| 15 | Espresso | Food & Beverages | 1.59× | ||
| 16 | Garden furniture | Home & Garden | 1.58× | ||
| 17 | IKEA | Home & Garden | 1.56× | ||
| 18 | Department store | Shopping | 1.56× | ||
| 19 | Beaches | Travel & Leisure | 1.55× | ||
| 20 | Spas | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.65× | |
| Tradition | CONSERVATISM | 1.45× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Spirituality | BALANCE | 0.83× | |
| Sustainability | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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