A data profile of the people who buy, follow and care about Booking.com in Ireland — modelled from more than twelve digital signal sources. Booking.com has an estimated audience of 1,126,711 people in Ireland.
Booking.com has an estimated audience of 1,126,711 people in Ireland. 66.8% are female, 33.2% are male, average age 44.1. Top brand affinities: Ryanair, Aer Lingus, Airbnb, Skyscanner, TripAdvisor.
Top brand affinities include Ryanair, Aer Lingus, Airbnb, with strongest over-indexing on Ryanair (1.6× the country average).
Demographically, the Booking.com audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Booking.com fan in Ireland is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Ryanair.
The key figures that characterise the Booking.com profile in Ireland.
66.8% are female, 33.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 44.1 |
| Estimated audience size | 1,126,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Booking.com audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 11.2% |
| United Kingdom | 10.5% |
| Germany | 8.6% |
The strongest cross-interests of the Booking.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotels.com | Travel & Leisure | 2.99× | ||
| 02 | Trivago | Travel & Leisure | 2.17× | ||
| 03 | Skyscanner | Travel & Leisure | 2.06× | ||
| 04 | Travel website | Travel & Leisure | 2.05× | ||
| 05 | TripAdvisor | Travel & Leisure | 2.00× | ||
| 06 | Airbnb | Travel & Leisure | 1.91× | ||
| 07 | Boutique hotel | Travel & Leisure | 1.85× | ||
| 08 | Vacation rental | Travel & Leisure | 1.79× | ||
| 09 | Staycation | Home & Garden | 1.65× | ||
| 10 | Lodging | Travel & Leisure | 1.64× | ||
| 11 | Cassidy Travel | Travel & Leisure | 1.64× | ||
| 12 | Sun | Travel & Leisure | 1.63× | ||
| 13 | Holiday cottage | Travel & Leisure | 1.62× | ||
| 14 | Travel agency | Travel & Leisure | 1.61× | ||
| 15 | Ryanair | Travel & Leisure | 1.60× | ||
| 16 | Resort | Travel & Leisure | 1.60× | ||
| 17 | Baggage | Fashion & Accessoires | 1.58× | ||
| 18 | Aer Lingus | Travel & Leisure | 1.53× | ||
| 19 | Travel technology | Travel & Leisure | 1.53× | ||
| 20 | Causeway Bay | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Travelling | THRILL | 1.02× | |
| Need for Security | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Booking.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.