A data profile of the people who buy, follow and care about Booking.com in Netherlands — modelled from more than twelve digital signal sources. Booking.com has an estimated audience of 1,736,953 people in Netherlands.
The average Booking.com fan in Netherlands is 45.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Trivago, Airbnb, Holiday cottage, with strongest over-indexing on Trivago (3.86× the country average).
Demographically, the Booking.com audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Booking.com fan in Netherlands is more female, around 45.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Trivago.
The key figures that characterise the Booking.com profile in Netherlands.
58.0% are female, 42.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 45.8 |
| Estimated audience size | 1,736,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Booking.com audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 11.2% |
| United Kingdom | 10.5% |
| Germany | 8.6% |
Where the Booking.com audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~100K | 1.27× | |
| 02 | North Holland | ~400K | 1.21× | |
| 03 | North Brabant | ~300K | 1.19× | |
| 04 | Gelderland | ~200K | 1.11× | |
| 05 | Zuid-Holland | ~400K | 1.08× | |
| 06 | Zeeland | ~40K | 1.01× | |
| 07 | Overijssel | ~100K | 1.00× | |
| 08 | Friesland | ~60K | 0.90× | |
| 09 | Flevoland | ~40K | 0.89× | |
| 10 | Utrecht | ~100K | 0.84× | |
| 11 | Drenthe | ~40K | 0.82× | |
| 12 | Groningen | ~40K | 0.69× |
The strongest cross-interests of the Booking.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Expedia | Travel & Leisure | 4.00× | ||
| 02 | Trivago | Travel & Leisure | 3.86× | ||
| 03 | All-inclusive resort | Travel & Leisure | 3.68× | ||
| 04 | Holiday cottage | Travel & Leisure | 2.95× | ||
| 05 | Vacation rental | Travel & Leisure | 2.86× | ||
| 06 | Summer house | Travel & Leisure | 2.72× | ||
| 07 | Sunweb | Travel & Leisure | 2.62× | ||
| 08 | Cottage | Travel & Leisure | 2.41× | ||
| 09 | Lodging | Travel & Leisure | 2.40× | ||
| 10 | Travel website | Travel & Leisure | 2.18× | ||
| 11 | Van der Valk (company) | Travel & Leisure | 2.15× | ||
| 12 | Airbnb | Travel & Leisure | 2.12× | ||
| 13 | TUI | Travel & Leisure | 1.86× | ||
| 14 | transavia | Travel & Leisure | 1.81× | ||
| 15 | Center Parcs | Travel & Leisure | 1.73× | ||
| 16 | Libelle | Pets & Animals | 1.68× | ||
| 17 | Scapino | Fashion & Accessoires | 1.61× | ||
| 18 | Social Deal | Politics & Society | 1.60× | ||
| 19 | Indeed.com | Business & Career | 1.56× | ||
| 20 | Adventure | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.99× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Urban Lifestyle | OPEN | 0.99× |
Booking.com's target market in Netherlands covers an estimated 1,736,953 people, concentrated in Zuid-Holland and North Holland.
58.0% of the Booking.com audience are female, 42.0% are male, with an average age of 45.8 years.
Booking.com fans show strongest brand affinity for Trivago (3.86×), Airbnb (2.12×), and Holiday cottage (2.95×) over the country average.
Booking.com fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Booking.com itself, the audience over-indexes on Airbnb (2.12×), Holiday cottage (2.95×), transavia (1.81×), and Cottage (2.41×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Booking.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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