A data profile of the people who buy, follow and care about Skyscanner in Netherlands — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 2,113,118 people in Netherlands.
The average Skyscanner fan in Netherlands is 44.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Ryanair, transavia, Airbnb, with strongest over-indexing on Ryanair (2.37× the country average).
Demographically, the Skyscanner audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Skyscanner fan in Netherlands is more female, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Ryanair.
The key figures that characterise the Skyscanner profile in Netherlands.
58.4% are female, 41.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 44.1 |
| Estimated audience size | 2,113,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
Where the Skyscanner audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.83× | |
| 02 | Zuid-Holland | ~700K | 1.49× | |
| 03 | North Brabant | ~400K | 1.23× | |
| 04 | Flevoland | ~70K | 1.11× | |
| 05 | Utrecht | ~200K | 1.06× | |
| 06 | Gelderland | ~300K | 1.01× | |
| 07 | Limburg | ~100K | 0.93× | |
| 08 | Overijssel | ~100K | 0.89× | |
| 09 | Groningen | ~50K | 0.75× | |
| 10 | Friesland | ~50K | 0.59× | |
| 11 | Zeeland | ~30K | 0.58× | |
| 12 | Drenthe | ~30K | 0.53× |
The strongest cross-interests of the Skyscanner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ctrip | Travel & Leisure | 9.03× | ||
| 02 | Expedia | Travel & Leisure | 3.48× | ||
| 03 | Travel website | Travel & Leisure | 2.60× | ||
| 04 | Trivago | Travel & Leisure | 2.47× | ||
| 05 | Ryanair | Travel & Leisure | 2.37× | ||
| 06 | EasyJet | Travel & Leisure | 2.35× | ||
| 07 | Vacation rental | Travel & Leisure | 2.16× | ||
| 08 | Wildlife photography | Technology & Electronics | 2.09× | ||
| 09 | Nature photography | Technology & Electronics | 1.96× | ||
| 10 | Spain | Travel & Leisure | 1.94× | ||
| 11 | Stradivarius | Shopping | 1.89× | ||
| 12 | Greece | Travel & Leisure | 1.81× | ||
| 13 | Travel photography | Technology & Electronics | 1.81× | ||
| 14 | transavia | Travel & Leisure | 1.68× | ||
| 15 | Lodging | Travel & Leisure | 1.68× | ||
| 16 | Home Design | Home & Garden | 1.66× | ||
| 17 | KLM | Travel & Leisure | 1.65× | ||
| 18 | Wildlife | Travel & Leisure | 1.63× | ||
| 19 | Airbnb | Travel & Leisure | 1.62× | ||
| 20 | Nice | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.07× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Sustainability | BALANCE | 0.97× |
Skyscanner has an estimated audience of 2,113,118 people in Netherlands, concentrated in Zuid-Holland and North Holland.
58.4% of Skyscanner fans are female, 41.6% are male, with an average age of 44.1 years.
Skyscanner fans show strongest brand affinity for Ryanair (2.37×), transavia (1.68×), and Airbnb (1.62×) over the country average.
Skyscanner fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Skyscanner itself, the audience over-indexes on transavia (1.68×), Airbnb (1.62×), Trivago (2.47×), and KLM (1.65×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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