A data profile of the people who buy, follow and care about Spain in Netherlands — modelled from more than twelve digital signal sources. Spain has an estimated audience of 2,293,808 people in Netherlands.
Spain has an estimated audience of 2,293,808 people in Netherlands. 59.0% are female, 41.0% are male, average age 45.5. Top brand affinities: Lidl, Greece, Belgium, WhatsApp, ABN AMRO.
Top brand affinities include Lidl, Greece, Belgium, with strongest over-indexing on Lidl (1.58× the country average).
Demographically, the Spain audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Risk Appetite.
The typical Spain fan in Netherlands is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Lidl.
The key figures that characterise the Spain profile in Netherlands.
59.0% are female, 41.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.5 |
| Estimated audience size | 2,293,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Spain audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greece | Travel & Leisure | 3.23× | ||
| 02 | Car rentals | Cars & Mobility | 2.74× | ||
| 03 | Ecotourism | Business & Career | 2.74× | ||
| 04 | Real property | Home & Garden | 2.09× | ||
| 05 | Skyscanner | Travel & Leisure | 1.94× | ||
| 06 | Belgium | Travel & Leisure | 1.91× | ||
| 07 | Center Parcs | Travel & Leisure | 1.85× | ||
| 08 | Walking | Sports | 1.80× | ||
| 09 | Ryanair | Travel & Leisure | 1.74× | ||
| 10 | Airbnb | Travel & Leisure | 1.70× | ||
| 11 | TUI | Travel & Leisure | 1.68× | ||
| 12 | Spas | Beauty & Wellness | 1.68× | ||
| 13 | Etos | Health | 1.64× | ||
| 14 | ABN AMRO | Business & Career | 1.59× | ||
| 15 | Lidl | Shopping | 1.58× | ||
| 16 | Shopping malls | Shopping | 1.58× | ||
| 17 | Golf | Sports | 1.56× | ||
| 18 | Internet & Social Media | 1.51× | |||
| 19 | Bol.com | Shopping | 1.51× | ||
| 20 | Vacations | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.56× | |
| Risk Appetite | THRILL | 1.50× | |
| Early Adopter Mentality | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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