A data profile of the people who buy, follow and care about Car rentals in Netherlands — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 1,601,765 people in Netherlands.
The average Car rentals fan in Netherlands is 41.5 years old, more male, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Spain, transavia, Cottage, with strongest over-indexing on Spain (2.74× the country average).
Demographically, the Car rentals audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Car rentals fan in Netherlands is more male, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Spain.
The key figures that characterise the Car rentals profile in Netherlands.
37.1% are female, 62.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 41.5 |
| Estimated audience size | 1,601,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Car rentals audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 2.12× | |
| 02 | Zuid-Holland | ~500K | 1.32× | |
| 03 | Utrecht | ~200K | 1.26× | |
| 04 | North Brabant | ~300K | 1.12× | |
| 05 | Flevoland | ~50K | 1.04× | |
| 06 | Gelderland | ~200K | 0.88× | |
| 07 | Limburg | ~90K | 0.86× | |
| 08 | Overijssel | ~90K | 0.82× | |
| 09 | Groningen | ~40K | 0.76× | |
| 10 | Zeeland | ~30K | 0.73× | |
| 11 | Drenthe | ~30K | 0.68× | |
| 12 | Friesland | ~40K | 0.65× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ecotourism | Business & Career | 3.54× | ||
| 02 | All-inclusive resort | Travel & Leisure | 3.48× | ||
| 03 | Spain | Travel & Leisure | 2.74× | ||
| 04 | Lakes | Travel & Leisure | 2.64× | ||
| 05 | Cottage | Travel & Leisure | 2.56× | ||
| 06 | Holiday cottage | Travel & Leisure | 2.54× | ||
| 07 | Used car | Cars & Mobility | 2.37× | ||
| 08 | Cruises | Travel & Leisure | 2.28× | ||
| 09 | Greece | Travel & Leisure | 2.21× | ||
| 10 | Air travel | Travel & Leisure | 2.17× | ||
| 11 | Sustainable energy | Home & Garden | 1.93× | ||
| 12 | Nice | Travel & Leisure | 1.85× | ||
| 13 | Van der Valk (company) | Travel & Leisure | 1.83× | ||
| 14 | transavia | Travel & Leisure | 1.80× | ||
| 15 | TUI | Travel & Leisure | 1.75× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.67× | ||
| 17 | Airbnb | Travel & Leisure | 1.64× | ||
| 18 | KLM | Travel & Leisure | 1.64× | ||
| 19 | postcode loterij | Games | 1.58× | ||
| 20 | Vacations | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.38× | |
| Design Affinity | PREMIUM | 1.24× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Social Media Usage | JOY | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.17× |
Car rentals has an estimated audience of 1,601,765 people in Netherlands, concentrated in North Holland and Zuid-Holland.
37.1% of Car rentals fans are female, 62.9% are male, with an average age of 41.5 years.
Car rentals fans show strongest brand affinity for Spain (2.74×), transavia (1.8×), and Cottage (2.56×) over the country average.
Car rentals fans in Netherlands are most concentrated in North Holland (reach ~600K), Zuid-Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on transavia (1.8×), Cottage (2.56×), Lakes (2.64×), and Ecotourism (3.54×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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