A data profile of the people who buy, follow and care about Car rentals in Spain — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 4,963,938 people in Spain.
The average Car rentals fan in Spain is 44.0 years old, more male, and lives primarily in Comunidad Valenciana.
The audience is concentrated in Comunidad Valenciana, Canary Islands, Andalusia.
Top brand affinities include BBVA, Automobiles, Taller, with strongest over-indexing on BBVA (1.57× the country average).
Demographically, the Car rentals audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Car rentals fan in Spain is more male, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Car rentals profile in Spain.
36.9% are female, 63.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 44.0 |
| Estimated audience size | 4,963,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Car rentals audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~1M | 4.02× | |
| 02 | Balearic Islands | ~500K | 3.72× | |
| 03 | Comunidad Valenciana | ~1M | 1.93× | |
| 04 | Cantabria | ~90K | 1.46× | |
| 05 | Region of Murcia | ~200K | 0.99× | |
| 06 | Andalusia | ~900K | 0.93× | |
| 07 | Catalonia | ~700K | 0.78× | |
| 08 | La Rioja | ~20K | 0.67× | |
| 09 | Basque Autonomous Country | ~100K | 0.56× | |
| 10 | Galicia | ~100K | 0.54× | |
| 11 | Community of Madrid | ~400K | 0.53× | |
| 12 | Extremadura | ~60K | 0.52× | |
| 13 | Navarre | ~30K | 0.50× | |
| 14 | Principality of Asturias | ~50K | 0.46× | |
| 15 | Aragon | ~50K | 0.41× | |
| 16 | Castilla-La Mancha | ~70K | 0.36× | |
| 17 | Castile and León | ~70K | 0.33× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taller | Travel & Leisure | 4.07× | ||
| 02 | Package tour | Travel & Leisure | 3.53× | ||
| 03 | Auto maintenance | Cars & Mobility | 2.77× | ||
| 04 | Ecotourism | Business & Career | 2.35× | ||
| 05 | Used car | Cars & Mobility | 2.24× | ||
| 06 | Ouigo | Cars & Mobility | 2.09× | ||
| 07 | Lakes | Travel & Leisure | 2.00× | ||
| 08 | Cruises | Travel & Leisure | 1.89× | ||
| 09 | Air Europa | Travel & Leisure | 1.83× | ||
| 10 | Air travel | Travel & Leisure | 1.79× | ||
| 11 | Automobiles | Cars & Mobility | 1.76× | ||
| 12 | Vueling | Travel & Leisure | 1.66× | ||
| 13 | Mediterranean Sea | Travel & Leisure | 1.64× | ||
| 14 | Bankinter | Business & Career | 1.63× | ||
| 15 | Loterías y Apuestas del Estado | Games | 1.61× | ||
| 16 | BBVA | Business & Career | 1.57× | ||
| 17 | Caixabank | Business & Career | 1.56× | ||
| 18 | Adventure | Travel & Leisure | 1.55× | ||
| 19 | Vacations | Travel & Leisure | 1.54× | ||
| 20 | Coches.net | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.62× | |
| Travelling | THRILL | 1.47× | |
| Family Orientation | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.97× | |
| Creativity | OPEN | 0.99× |
Car rentals has an estimated audience of 4,963,938 people in Spain, concentrated in Comunidad Valenciana and Canary Islands.
36.9% of Car rentals fans are female, 63.1% are male, with an average age of 44.0 years.
Car rentals fans show strongest brand affinity for BBVA (1.57×), Automobiles (1.76×), and Taller (4.07×) over the country average.
Car rentals fans in Spain are most concentrated in Comunidad Valenciana (reach ~1M), Canary Islands (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on Automobiles (1.76×), Taller (4.07×), Vacations (1.54×), and Air travel (1.79×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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